Air Jordan IV Retro "Rainbow" - The History Behind the Classic Sneaker

The History of the Air Jordan IV "Rainbow"

The Air Jordan IV is one of the most popular sneakers in the JordanBrand line. First released in 1989, the Jordan IV became famous for its innovative design features like the mesh panels and plastic wings. It was also the first Jordan shoe released globally.

In 2012, Jordan Brand brought back the Air Jordan IV in a special "Rainbow" colorway as a nod to an unreleased sample version of the shoe from 1989. This new version featured a brightly multicolored print throughout the white leather upper with black and gray accents. It instantly became a hit among sneaker collectors and Jordan fans.

The Rainbow Print

The most defining feature of the Air Jordan IV Retro Rainbow is its unique color pattern...

Limited Availability and Resell Value

Since re-releasing in 2012, the Jordan IV Retro Rainbow has seen extremely limited availability making it highly coveted and difficult to purchase...

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FAQs

Where can I buy the Rainbow IVs?

The Rainbow IVs were released back in 2012 in very limited quantities. Your best bet is to search resale sites like eBay, StockX, or GOAT where you may be able to find a pair, but expect to pay higher than retail pricing.

How much do the Rainbow IVs resell for?

As one of the most sought after Air Jordan IV colorways, the Rainbow IVs now resell for $500-$2000 depending on the shoe size and condition. Prices have steadily gone up over the years due to very limited supply.

Are there real vs fake Rainbow IVs?

Yes, with such a valuable and rare sneaker, counterfeit versions of the Rainbow IV emerged. Key things to inspect are the shape, materials, stitching and tagging inside the shoe when determining if a pair is real or fake.

Will Jordan Brand retro the Rainbow IVs again?

It's unclear if Jordan Brand plans to retro this exact "Rainbow" colorway again. But in 2019 they did release a new black and rainbow colorway of the Air Jordan IV inspired by the rare sample that keeps the legacy going.

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