Plus Size Mannequins Meet the Needs of Retailers and Customers
Plus Size Mannequins Fill a Need in the Fashion Industry
Plus size mannequins, often referred to as "plus size maniquins" or "curvy mannequins", meet an important need in the fashion industry. As the average American woman now wears a size 16-18, more and more retailers are looking to showcase their plus size fashion offerings on realistically proportioned mannequins.
The Rise of Plus Size Fashion
The plus size apparel market generated over $27 billion in sales in 2021, a number that continues to grow each year. Plus size women are looking for stylish, well-fitting clothing options just like straight size women. Using plus size mannequins allows retailers to better display and sell their larger sized merchandise.
Benefits of Plus Size Mannequins
Displaying plus size fashion on appropriately sized mannequins provides a number of benefits:
- Promotes body inclusivity and positive self image
- Allows the drape and fit of larger garments to be evaluated
- Draws plus size customers into stores
- Encourages higher sales conversions
FAQs
Why should retailers use plus size mannequins?
Plus size mannequins allow retailers to better display and sell their larger sized merchandise. They showcase fits and drapes more accurately and draw plus size customers into stores.
What are the dimensions of plus size mannequins?
There is some variation, but a typical plus size mannequin would measure around 41-45 inches (104-114 cm) in the bust, 34-38 inches (86-97 cm) at the waist, and 44-48 inches (112-122 cm) at the hip.
Where can I buy plus size mannequins for my store?
Many display fixture and mannequin companies now carry plus size options. You can search for terms like "size 20 mannequin" or "1X mannequin". Popular brands include the Dress Form, Gold Glass Forms, and Stockman.
Do plus size mannequins promote unhealthy body standards?
Plus size mannequins simply reflect the sizes and proportions of average American women today. Displaying only straight size mannequins alienates plus size shoppers. Most experts believe inclusive sizing promotes body positivity.
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