Private Label Hair Oils: How to Start Your Own Haircare Brand with Custom Formulas

The Benefits of Private Label Hair Growth Oils for Your Business

If you're looking to start your own haircare business, private label hair growth oils present an excellent opportunity. Formulating and branding your own hair oil allows you to stand out in the market and provide a truly unique product to your customers. Furthermore, hair growth oils are currently seeing a surge in popularity, making now an ideal time to launch your oil. Read on to learn more about the benefits of private labeling hair growth oils and how it can set your business up for success.

Create a Distinctive Brand Identity

With a private label hair growth oil, you have full control over the branding, packaging, and messaging behind your product. This allows you to establish a strong brand identity that reflects your business' values and aesthetics. You can customize the fragrance, color, labeling, and bottle shape to distinguish your oil from others on the market. Having a branded product elevates your business and makes customers more likely to trust in the quality and efficacy of your oil.

Use High-Quality Ingredients

Private label oils enable you to handpick each ingredient that goes into your formula. You can select premium active ingredients clinically shown to encourage hair growth, like biotin, rosemary oil, and saw palmetto. Avoid cheap fillers and chemicals found in generic oils. The higher quality your ingredients are, the better the results your customers will experience. This builds credibility for your brand and product.

Meet Your Customers' Unique Needs

With a custom hair growth oil, you can cater your formula specifically to your target customer base. For example, you may wish to create an oil that addresses hair loss and thinning for those with aging hair. Or, you could focus on hydration and growth for those with curly, coily, or dry hair textures. Carefully selecting your ingredients allows you to develop a formula that caters to your customers' unique hair needs and goals.

Sell at a Significant Markup

Producing your own hair oil rather than reselling allows you to sell at a much higher markup. Unlike dropshipping oils, private labeling lets you set prices that reflect your brand value versus just product costs. Markups between 5-10x your base costs are reasonable. This sizable profit margin contributes to a lucrative business model overall.

Build Strong Customer Loyalty

When customers feel connected to your brand story and mission, they are more likely to purchase from you repeatedly. With a private label oil, you can foster this connection in a way generic products cannot. Include a brand story on your label so customers understand what your business stands for. Offer top-notch customer service and rewards programs to further loyalty. Meeting your customers' needs with a quality, custom oil inspires repeat business.

How to Source and Manufacture Private Label Hair Oils

Once you've decided to create your own hair growth oil, the next steps are sourcing high-quality ingredients and finding a reputable manufacturer. Here is a look at your options:

Domestic vs. Overseas Manufacturing

You can work with a manufacturer domestically in your own country, or look to overseas/foreign manufacturers. Domestic manufacturers typically offer smaller minimum order quantities (MOQs), faster turnaround times, and easier communication. However, they usually have higher base costs. Overseas manufacturing has lower MOQs and costs but longer lead times and language barriers.

Finding Manufacturers

Search for cosmetics manufacturers making natural haircare products. Look for GMP (Good Manufacturing Practice) and ISO 22716 certification to ensure proper standards are met. Reach out to request quotes detailing their minimum order quantities, lead times, and product costs. Ask for product samples as well.

Buying Wholesale Ingredients

You'll need to buy enough ingredients in bulk to meet your manufacturer's MOQ. Search for reputable ingredient suppliers selling materials like essential oils, carrier oils, and natural extracts. Only source 100% pure, high-grade ingredients without adulterations. Raw materials should also be tested for contaminants.

Product Testing

Before finalizing your formula, produce samples to test for quality, efficacy, and safety. Perform stability and microbial testing to ensure your oil has an adequate shelf life and is free of pathogens or contamination. Conduct consumer trials to get unbiased feedback on performance. Refine your formula until satisfied.

Tips for Marketing and Selling Your Private Label Hair Oil

Once your custom hair growth oil is produced and ready to go, it's time to focus on sales and marketing. Here are some tips for successfully promoting your new private label oil:

Tell an Engaging Brand Story

Consumers don't just buy products - they buy into brands they connect with. Share your oil's origins and purpose through smart content marketing. Publish blogs about your formulation process or founder's journey. Show how your values influence your business and product development. This emotional branding converts visitors into loyal brand advocates.

Invest in Product Photography

Visuals like infographics and high-quality product photos capture interest on ecommerce sites and social media. Showcase your oil's packaging and provide application demonstrations and before/after photos. 70% of consumers need to see products visually before purchasing, so product photography drives conversions.

Leverage Influencer Marketing

Collaborating with influencers like bloggers and vloggers exposes your brand to new audiences organically. Seek out influencers in your niche whose values align with your business. Offer free products in exchange for honest reviews and dedicated posts. Even nano and micro-influencers provide significant ROI.

Run Paid Ads Strategically

Paid advertising through Google, Instagram, and Facebook helps you find motivated buyers ready to purchase. Target your ideal demographics who are actively searching hair growth terms and interested in haircare content. Retarget past site visitors across the web with ads. For cost efficiency, focus ad spend on converting high-value customers.

Publish Helpful Content

Blogs, videos, guides, and other content helps attract and inform potential buyers. Answer common hair growth FAQs and share application tips, oil recipes, ingredient guides, etc. SEO-optimizing this content helps people find you while searching for hair growth solutions online. Useful content positions you as an authority.

Why Obsession Tresses' Private Label Hair Oil is Ideal

Obsession Tresses offers an excellent turnkey private label hair growth oil program for new and existing brands. Here's why our premium oil is the perfect product to propel your business growth:

Clinically Proven Formula

Our oil features a concentrated blend of 17 active ingredients each scientifically shown to aid hair regeneration and prevent loss. This optimal combination safely delivers unmatched growth results fast.

Customizable Options

Fully customize your oil's fragrance, color, packaging, labeling, and even formula at no extra cost. Our in-house team helps bring your brand vision to life.

Fast Turnaround Time

Receive your completed custom hair oil order in just 2-3 weeks after approval. We streamline production so you can begin fulfilling orders ASAP.

Low Minimum Order Quantity

Our low MOQ of just 50 pieces makes our private label program accessible for first-time business owners. We help you get started with minimal upfront product investment.

High-Quality Manufacturing

Our U.S.-based facility follows strict GMP standards and FDA guidelines. We oversee every step of the production process for extreme quality control.

Our obsession is helping your haircare business make its mark. We empower emerging and established brands alike to bring unique hair solutions to market. To learn more about private labeling our proven hair growth oil, email us today!

FAQs

What are the benefits of private labeling a hair growth oil?

Private labeling hair oils allows you to create a unique brand identity, use premium ingredients, meet your customers' specific needs, sell at a higher markup, and build strong customer loyalty that drives repeat sales.

How do I find a manufacturer for my private label hair oil?

Search for cosmetics manufacturers that specialize in natural haircare products. Look for GMP and ISO 22716 certifications. Request quotes and product samples. Only work with reputable manufacturers that meet quality standards.

Should I manufacture my hair oil domestically or overseas?

Domestic manufacturing has higher costs but faster turnaround times, lower MOQs, and easier communication. Overseas manufacturing has lower costs but longer lead times, higher MOQs, and potential language barriers.

How much should I sell my private label hair oil for?

Aim for a 5-10x markup from your base manufacturing costs. This allows you to set reasonable prices that reflect your brand value and still turn a significant profit.

How can I market my new private label hair oil?

Focus on visual marketing and influencer partnerships. Share engaging brand stories and blogs. Invest in SEO content and strategic paid advertising. Promote your products values versus just its features.