Discover the Rustall Lip Gloss Line from Maybelline New York and Its Star Shade Rust

An Introduction to Rustall

Rustall is a product line from Maybelline New York focusing on lip glosses that provide vivid color with a plumping effect. The Rustall line features a range of on-trend lip gloss shades designed to complement all skin tones. One of the standout shades in the Rustall range is a rich autumnal hue called Rust, which has developed a cult following amongst beauty enthusiasts.

The Story Behind Rustall

Maybelline New York is one of the world's leading mass market cosmetics brands, owned by French cosmetics giant L'Oreal. Founded in 1915, Maybelline has brought several industry-changing innovations to the mass market over the decades including cake mascara and the first mass-marketed automatic eyeliner. The brand's lip products in particular have long been popular with consumers.

In 2018, Maybelline expanded its lip offerings with the new Rustall line - a range of high-impact lip glosses packed with vibrant pigment and a plumping effect. The name Rustall is a play on "crystal" reflecting the multidimensional shine the glosses deliver. But it's also a nod to some of the jewel-toned shades in the lineup.

Rustall's Star Shade - Rust

While the entire Rustall gloss range delivers high-impact color and shine, one shade that generates buzz whenever it's restocked is Rust. This richly pigmented gloss features Maybelline's proprietary plumping complex and an intense burnt orange hue flecked with copper and gold sparkle.

Beauty influencers have helped drive the popularity of Rust, a shade that flatters a wide range of skin tones. The gloss gives lips a flushed, just-bitten plumping effect that energizes any makeup look. It's the perfect shade to usher in autumn and complement the earthy color palette that's on-trend during the fall season.

Rustall's Formula and Benefits

What sets Rustall glosses apart is the plumping effect courtesy of Maybelline's proprietary Maxi-LipTM complex. This complex increases collagen production for the appearance of smoother, fuller looking lips. The plumping effect is temporary but gives lips a flushed, swollen appearance that enhances your natural lip shape.

In addition to the plumping effect, Rustall glosses deliver explosive shine through its high-impact pearl pigments. The glosses apply sheer but build easily to full, opaque coverage for maximum color impact. The formula glides on smoothly without tugging or sticking to lips. And it provides comfortable wear that lasts for hours.

How to Apply Rustall Glosses

Achieving the perfect Rustall lip is easy with just a few simple steps:

• Exfoliate and moisturize - Smooth, hydrated lips give the best canvas for glosses to shine.
• Line the lips - Use a liner in a coordinating nude shade to prevent feathering.
• Apply gloss to clean, bare lips - Rustall glosses don't require lipstick underneath.
• Start from the cupid's bow - Press and sweep outwards to cover lips evenly.
• Add extra coats for opacity - Building the color produces maximum impact.

The plumping effect is temporary but can be maintained throughout wear by reapplying as needed. Rustall glosses pair beautifully with smoked out eye looks for nighttime drama or everyday neutrals for an autumnal daytime aesthetic.

The Bottom Line

Rustall lip glosses from Maybelline New York offer full-throttle color and shine in universally flattering shades. The plumping Maxi-LipTM complex gives lips a temporarily fuller appearance while the multidimensional pearl pigments deliver show-stopping shine. The Rust shade in particular has reached cult status for its rich, burnt orange hue and flattering finish. With Rustall on your lips, you'll have an effortlessly eye-catching pout.

FAQs

What is Rustall?

Rustall is a lip gloss line from Maybelline New York. It features vivid colors and a plumping effect.

What makes Rustall lip glosses unique?

Rustall glosses contain Maybelline's Maxi-LipTM complex which boosts collagen to temporarily plump lips. They also have high-impact pearl pigments for intense shine.

What is the most popular Rustall shade?

The Rust shade is the breakout color in the Rustall range. It's a rich burnt orange hue with golden shimmer.

How do you apply Rustall glosses?

Exfoliate and moisturize lips first. Then apply Rustall directly to bare lips starting from the cupid's bow and sweeping outwards.

Do Rustall glosses feel sticky?

No, the Rustall formula glides on smoothly and provides comfortable wear without tugging or sticking to lips.