The Evolution of Frat Style: How Fraternity Fashion Has Changed

The Evolution of Fraternity Fashion

Greek life has long been associated with a particular style of dress. Fraternity brothers have traditionally worn polo shirts embroidered with their fraternity letters as a badge of affiliation. These so-called "frat polos" became a signature look on college campuses across the country in the 1980s and 90s. However, in recent years, fraternity fashion has undergone somewhat of a makeover.

The Rise of the Frat Polo

The frat polo rose to popularity in tandem with the preppy style movement of the 1980s. Movies like Revenge of the Nerds portrayed Greek life members dressed in classic preppy garb like polo shirts, khaki pants, and penny loafers. Brands like Polo Ralph Lauren, Lacoste and Brooks Brothers marketed their polos directly to college students. Fraternities embraced these shirts as a way to proudly display their Greek letters.

By the 1990s, frat polos had become standard attire for fraternity brothers across the country. They were a convenient way to instantly signal fraternity membership. Some fraternities even mandated that their members wear frat polos on certain days of the week or to special events. For many, the frat polo defined what it meant to be part of Greek life.

The Decline of the Classic Frat Polo

In the late 1990s and 2000s, frat polos started to develop a reputation as being outdated and unfashionable. The classic boxy polo cut with loud Greek letters seemed better suited for the golf course than campus life. As preppy style waned, Greek members began seeking out other options.

Some started wearing more muted polos without letters from mainstream brands like Abercrombie & Fitch, American Eagle, and Hollister. Others ditched polos entirely in favor of t-shirts, hoodies, and other casual basics. Lots of fraternity brothers opted for a business casual or smart casual look with button-down shirts, sweaters, and chinos.

By the 2010s, classic frat polos had fallen decidedly out of favor as everyday campus wear for most Greek organizations. They were still utilized for certain special events, but no longer dominated fraternity brother wardrobes.

The Reinvention of Fraternity Style

In recent years, Greek life has undergone a style reinvention. Contemporary fraternity fashion combines classic staples with more modern, stylish pieces.

Today's fraternity brothers still wear polos, but typically in more stylish slim or athletic-cut silhouettes. They often opt for polos without loud branding or Greek letters. Popular picks include simple polos in neutral tones or micro patterns from brands like J.Crew, Banana Republic, and Vineyard Vines.

Chino shorts and pants have also replaced cargo shorts as go-to bottoms. Slim chino styles from J.Crew, Bonobos and Banana Republic offer a tailored look. Leather slip-on sneakers from brands like Sperry and Vans are now more common than clunky white New Balances.

Layering is also key to contemporary fraternity style. Cardigans, casual blazers, quilted vests, and light jackets add dimension. Plaid button-downs and solid v-neck tees make versatile base layers. The finished look is polished yet approachable.

Greek life apparel hasn't disappeared completely. Many fraternity brothers still sport t-shirts or pullovers with their letters for casual days or chapter events. But these tend to be sparse, subtle, and styled with non-Greek basics.

The Post-Frat Polo Era

Classic frat polos had a good run, but they don't define today's Greek life style. The reinvention of fraternity fashion reflects larger cultural shifts. Dress codes have become more relaxed and athletic-inspired apparel more mainstream.

At the same time, young male consumers have become more interested in fashion and style. Menswear has exploded with options beyond basic polos and t-shirts. Fraternity brothers today put more care into crafting unique, polished looks that reflect their personal style.

So while you may occasionally spot some retro frat polos at fraternity functions, they are no longer a campus wardrobe staple. The post-frat polo era has brought more flexibility and individuality to fraternity style.

Tips for Building a Stylish Fraternity Wardrobe

Here are some tips for fraternity members looking to upgrade their style:

Invest in Versatile Basics

Focus your wardrobe around well-fitting versions of versatile basics like polos, button-downs, chinos, and dark wash jeans. Solid colors and minimal patterns offer the most mixing and matching potential. This creates a blank canvas to build endless outfits.

Add Strategic Layers

Expand your styling options with lightweight layers like unstructured blazers, cardigans, casual wool sweaters, bombers, and quilted or denim jackets. Simple white sneakers and leather slip-ons also complement most casual outfits.

Incorporate Current Trends

Stay up to date on trends for men's fashion and incorporate some into your wardrobe each season. For example, bold graphic t-shirts, fleece pullovers, and utility pants are hot right now. This will make sure your style never feels stale.

Develop Your Own Aesthetic

Put together outfits that express your personal taste and interests. For example, skaters might wear Vans and band tees, while heritage fans could opt for flannel and boots. Show your hobbies through your style.

Manage Your Fraternity Gear

Limit fraternity t-shirts and polos to just a few current favorites so they don't dominate your wardrobe. Style Greek life pieces with non-branded basics to give outfits balance. Aim for subtlety over loud looks.

Take Inspiration From Style Leaders

Look to media, influencers and other stylish guys on campus for outfit ideas. Screenshots outfits you'd like to recreate and stock your closet with similar pieces. But also add your own personal spin.

With the right base pieces, layers, and styling strategies, you can easily craft an enviable fraternity wardrobe that is tailored, modern and reflects your personal brand.

FAQs

When did frat polos become popular?

Frat polos rose to popularity in the 1980s and 1990s in tandem with the preppy fashion movement. Brands like Polo Ralph Lauren and Brooks Brothers marketed polos with Greek letters directly to college students and fraternity members.

Why did frat polos go out of style?

In the late 90s and 2000s, frat polos developed a reputation for being outdated and unfashionable. As preppy style declined and dress codes relaxed, fraternity brothers began opting for more modern, stylish pieces.

Do fraternity members still wear frat polos?

Some fraternity members still wear frat polos for special events or as casual chapter wear. However, they are no longer everyday wardrobe staples. Contemporary fraternity fashion favors polos without letters in more stylish cuts paired with chinos, jeans, and layers.