Achieving the Trendy Puro Rubio Platinum Blonde Hair Look

Introducing Puro Rubio

Puro rubio is becoming an increasingly popular hair color trend. This bright, light blonde shade gives hair a gorgeous glow that looks beautiful on all hair types and skin tones. Going puro rubio is a bold way to make a dramatic change to your look.

What is Puro Rubio?

Puro rubio translates to "pure blonde" in Spanish. It refers to an ultra light, platinum blonde hair color with minimal warm undertones. This bright shade is several levels lighter than your natural base color. The result is hair that looks icy, angelic, and eye-catching.

Many describe puro rubio as having a "frozen" look. It has an icy, frosted appearance that almost gives hair a silvery sheen in certain lighting. It's an ideal option if you want hair that is vibrant, light, and attention-grabbing.

The Process of Going Puro Rubio

Achieving the puro rubio look requires commitment. This wildly light shade is difficult to attain in one session. Expect it to take multiple salon visits over several months to safely go from your natural brunette or blonde to platinum.

Your hair must be lifted multiple levels through double processing to reach the pale puro rubio color. A ton of brightness needs to be added and warmth must be counteracted. Using a toner like a violet-blue shade can cancel out yellowness as your hair lightens over time.

It's crucial to give your hair breaks between lightening sessions to maintain integrity. A deep conditioning hair mask should be used weekly to keep strands hydrated. Avoid overshampooing and heat styling when possible.

Maintenance For Puro Rubio Hair

Once you reach the puro rubio level of blonde, maintenance is required. Root regrowth will be very obvious, so plan to have your roots touched up every 4-6 weeks.

Use a purple shampoo and conditioner regularly to prevent brassiness.Additionally, use leave-in treatments and masks to keep your hair in good shape. Avoid chlorine, salt water, and other elements that can turn your blonde hair green or dull.

Your hair may feel a bit dry or porous after prolonged lightening. Use olaplex, protein treatments, and bond builders to strengthen your strands and prevent breakage.

Who Can Go Puro Rubio?

The good news is that puro rubio can work on all skin tones and hair types with proper technique. However, it's best suited for those with naturally light hair. If your base is dark brunette or black, it will take a lot more time and damage can occur if not done correctly.

Best Candidates For Puro Rubio

- Natural blondes

-Dirty blondes

-Light brunettes

-Those with minimally processed hair

Not Ideal For

- Natural redheads (can turn hair orangey)

-Dark brunettes (requires more lifting which causes damage)

-Those growing out grey hair (yellowness will show through)

No matter your natural hair color, a licensed colorist can advise you on whether going puro rubio is achievable. Book a consultation to discuss your hair history, condition, and goals.

Styling Puro Rubio Hair

One of the best parts about puro rubio is how versatile it is to style. The icy shade complements both warm and cool tones and you can really play up the drama.

Styling Tips

- Add waves or curls for buoyant, bouncy hair

- Pull up top layers for braids, ponytails, or a half up style

- Part down the middle for a futuristic vibe

- Texturize ends for shaggy, beachy texture

- Add a headband, hair clip, or jeweled accessory

Since the hair is so light, it shows off any textures and styles beautifully. Have fun mixing braids, curls, waves, and sleekness.

Recommended Products

Use products specifically formulated for lightened hair. Look for moisturizing masks, gentle shampoos, and strengthening creams and serums.

- Olaplex No.3 Perfector

- Pureology Strength Cure Blonde Shampoo

- Briogeo Don't Despair, Repair Mask

- evo Fabuloso Platinum Blonde Toning Conditioner

- IGK Mixed Feelings Leave-in Blonde Drops

Expert Tips For Healthy Puro Rubio Hair

It's crucial to take proper care of your hair when taking it to such a light level. Heed this advice from the pros to keep your puro rubio hair looking fabulous.

Avoid Unnecessary Damage

Limit use of hot tools like curling irons, straighteners, and blow dryers to maintain integrity. Allow hair to air dry when possible. Always apply a heat protectant before exposing hair to heat.

Deep Condition Frequently

Hydration is key to prevent dryness and breakage. Use a weekly mask or overnight deep conditioning treatment.

Protect From Elements

Wear a hat in the sun, limit pool and salt water exposure, and rinse out product buildup. Too much sun, chlorine, salt, or product residue can turn blonde hair brassy.

Check Porosity

Porosity refers to your hair's ability to absorb and retain moisture. Lightened hair can have high porosity, causing dryness or damage. Use products aimed at sealing the cuticle.

Monitor Protein Levels

Too much protein can make hair brittle while too little can prevent strength and elasticity. Ask your stylist to assess your hair's specific protein needs.

With a commitment to gentle care and maintenance, you can rock puro rubio hair in a healthy, vibrant way.

FAQs

How long does it take to achieve puro rubio hair?

It takes multiple salon visits over several months to reach puro rubio blonde. You cannot achieve this look in one session. Expect at least 3-4 visits spaced 6-8 weeks apart for gradual lifting while maintaining hair's integrity.

What level of blonde is puro rubio?

Puro rubio is typically anywhere from a level 9 to level 11 platinum blonde. It is an extremely light shade with minimal warm pigment.

Is puro rubio damaging to hair?

Extreme lightening can be damaging over time if not done properly. Breakage and dryness are risks. However, following your colorist's aftercare instructions and using conditioning treatments can allow you to maintain healthy hair.