Behind the Scenes Look at Filming a Traeger Grill Commercial

Behind the Scenes of a Traeger Grill Commercial Shoot

The savory aroma of smoked meat wafted through the air as the production crew prepared to shoot the latest Traeger Grill commercial. It was an exciting day on set, filled with organized chaos as everyone worked together to capture the perfect shots. This is an inside look at what goes on behind the scenes of filming a commercial for this popular wood pellet grill.

Scouting the Perfect Location

The first step in creating the commercial was finding the optimal setting. The director and location manager scouted various backyards in Los Angeles suburbs that would highlight the Traeger Grill in an authentic environment. They looked for areas with ample space to accommodate the full cast and crew, scenic views, and sufficient access to electricity and facilities. After some searching, they found a beautiful home with a large patio area overlooking rolling hills - the ideal backdrop to convey the grill's versatility for backyard barbecuing.

Building the Set

Once the site was selected, the production designer took over staging the set. The team brought in landscaping materials like plants and rocks to dress up the space. They erected a customized metal pergola and strung up patio lights to make the setting feel warm and inviting. The centerpiece was assembling and arranging the Traeger pellet grills and accessories, including the signature chimney and grill grates. The art department added in decorative touches like outdoor furniture, a bar cart, and a fully stocked kitchen cabinet for enhanced realism. The end result was a functional and camera-ready cooking environment.

Prepping the Talent and Models

While the crew set up equipment and prepared the food, the talent received touch ups in the hair and makeup trailer. The lead actor portraying the grill master got outfitted in stylish backyard barbecue attire. Supporting talent playing party guests had their hair styled and light natural makeup applied to look relaxed yet photogenic on camera. The featured food models - succulent brisket, racks of ribs, and plump chickens - got spritzed and massaged with oils and sauces for appetizing close ups. Everyone was primed and ready for their time in front of the lens.

Rehearsing the Scenes

The director did a quick walkthrough with the cast to discuss the script and blocking for each scene. They started with a wide shot of the friends gathering in the backyard, admiring the Traeger Grill setup. Next, they rehearsed the cooking sequences where the grill master seasons meat, opens the grill lid releasing fragrant smoke, and sears different proteins on the grates. The talent played with props like barbecue tongs and thermometers, highlighting key product features. Finally, they ran through the party vignettes with people smiling, laughing, and enjoying succulent Traeger-smoked dishes.

Filming the Commercial

Once everyone was clear on their roles, the real shoot commenced. The director called action and the camera rolled. Under the hot lights, the talent nailed their marks and cues. They performed multiple takes of each scene, trying out different acting directions and shot angles. The prop masters kept food looking fresh, swapping in replacement burgers and ribs between frames. On the sidelines, hair and makeup artists continuously performed touchups. Shooting continued until the director was satisfied they captured enough options to cut together in post-production.

Specialized Equipment on Set

In addition to the standard filming gear, the commercial required some specialized equipment. The cinematographer used a motion control camera system which allowed for smooth, repeatable movements ideal for cooking closeups. A quadcopter drone captured gorgeous aerials of the location. The gaffer used an array of LED lights on scaffolds to manipulate the sun-like lighting. A grip truck provided cranes and dolly tracks enabling dynamic shot motion. The sound team also used shotgun mics and wireless lavs to cleanly record dialogue on set.

Craft Services and Catering

No production would be complete without feeding the crew. The catering company served a buffet spread for breakfast and lunch. Hearty options like breakfast burritos, salad bars, and sandwiches fueled everyone through the long shoot days. There were also plenty of snacks and drinks available at the craft services station. And the best part - the cast and crew got to sample the mouthwatering Traeger-smoked brisket, ribs, and chicken breasts prepared right on set. Everyone agreed the food tasted even better after watching it meticulously prepared throughout the day.

Wrap and Post-Production

After many takes spanning two full shoot days, the director finally called wrap. The set team jumped into action, breaking down lighting and camera gear and clearing away any leftover set materials. The footage was sent to editors who would carefully review it and start piecing together a rough cut. Over the next few weeks, they would refine the commercial, adding graphics and a voiceover while making sure every shot aligned with the brand's objectives. After rounds of feedback and revisions, the polished ad would release to screens across America, enticing viewers with irresistible Traeger wood-fired flavor.

Filming a commercial requires extensive planning, setup, and collaboration amongst large production crews. But all the effort pays off to showcase products consumers know and love. For the cast and crew, being part of telling the Traeger grilling story was a satisfying and mouthwatering experience.

FAQs

How long does it take to film a 30-second commercial?

It typically takes 2-3 full 12+ hour shoot days to film a 30-second commercial depending on complexity. The crew will capture hours of footage to provide options in editing.

What crew roles are involved in a commercial shoot?

Key crew includes producers, directors, cinematographers, camera operators, grips, gaffers, stylists, hair/makeup, production designers, prop masters, and catering.

How much does it cost to produce a commercial?

The average 30-second national TV commercial costs $150,000-$300,000+ to produce based on concept, talent, location fees, and agency creative fees.

How is the right location chosen?

Scouts look for visually appealing locations that fit the commercial concept, have space for equipment/crew, accessible facilities and electricity, and permits for filming.

What special filming techniques are used?

Commercials use specialized equipment like drones, motion control rigs, cranes, and dolly tracks to achieve creative camera angles and movement.