Löla Eyewear - Trendsetting Sunglasses Founded by Venus Williams

Löla Eyewear - Trendsetting Sunglasses Founded by Venus Williams
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Introducing löla Eyewear

In the world of fashionable eyewear, a new brand is making waves and turning heads. Introducing löla eyewear, an innovative company creating stunning frames that make a bold statement. Based in California, löla was founded by entrepreneur Venus Williams who saw a need for stylish, high-quality sunglasses at an accessible price point. Launched in 2020, löla has quickly become a favorite among fashionistas and influencers for its trendsetting designs.

The Founder's Vision

As a renowned tennis champion, Venus Williams has always had an eye for fashion. She first envisioned the löla brand back in 2011 after being unable to find the perfect pair of sunglasses. She wanted frames that were not only fashion-forward but also offered UV protection and high performance for an active lifestyle. After years of development, löla finally came to fruition in 2020 with a collection of bold, unique sunglasses for women making waves in fashion.

Standout Features of löla Eyewear

So what sets löla eyewear apart in the sunglasses market? Here are some of the standout features that make these frames a must-have:

  • Fashion-forward designs - löla offers trendy shapes and styles you won't find anywhere else.
  • Lightweight comfort - The frames are flexible and lightweight for all day wear.
  • Flat lenses - The polarized lenses are ultra thin and flat for a sleek, modern look.
  • Spring hinges - The arms feature gentle flex hinges to ensure a secure and comfortable fit.
  • UV protection - löla lenses block 100% of UVA/UVB rays to protect your eyes.
  • Affordable pricing - The frames are very competitively priced between $20-$40.

The löla Collection

The löla eyewear collection features a range of stylish sunglass frames to suit different tastes. Here are some of the most popular styles:

  • The Venus - An oversized angular cat-eye frame with a flat mirrored lens. It's dramatic yet wearable.
  • The Harper - A classic wayfarer-inspired style with a rounded flat lens and neon arms.
  • The Serena - An on-trend angular geometric shape with a sleek flat lens.
  • The Billie - An edgy narrow wraparound look with a bold flat reflective lens.

No matter your personal style, löla has a frame to match with their selection of fresh modern designs. The frames come in an array of colors too like neutrals, pastels, and bright neon hues to make a statement.

Who is Wearing löla?

Since its launch, löla eyewear has quickly become a favorite among fashion bloggers, influencers, and celebrities looking for standout sunglasses. Some of the big names spotted rocking löla frames include:

  • Bella Hadid
  • Emily Ratajkowski
  • Kaia Gerber
  • Lizzo
  • Jennifer Hudson
  • Michelle Obama

Venus Williams also spurs on the brand by wearing löla designs herself and sharing them on social media. With endorsements from top supermodels and A-list celebs, the hype around the löla brand continues to grow.

Why löla Eyewear is Perfect for Summer

When shopping for those perfect summertime shades, look no further than löla eyewear. Here's why these sunglasses are ideal for the warm weather seasons:

Eye-Catching Styles

Löla frames make a serious style statement with their trend-driven designs. The unique shapes and color combos help you stand out from the crowd on the beach or at summer parties. Rock an oversized neon Venus frame for a bold look or the petite Harper for a more refined vibe.

UV Protection

Protecting your eyes from harsh UV rays is extra important in the summertime sun. Löla lenses offer 100% UVA/UVB ray blockage to filter the sun's glare while looking fab.

Lightweight Comfort

You'll want lightweight sunglasses for wearing all day outdoors in the heat. Löla frames are flexible and lightweight with spring hinges for optimal comfort. You'll barely notice you're wearing them!

On Trend

Löla's styles capture all the top sunglass trends for the season from tiny 90s-inspired frames to sporty wraparounds. You're guaranteed to be on point with a pair of lölas.


You can shop the löla collection without spending a fortune. The price range of $20-$40 means you can pick up multiple pairs to switch up your look all summer.

How to Style löla Sunglasses

The right pair of shades can instantly elevate your summer fashion. Here are some tips for styling löla eyewear for sensational seasonal looks:

Complement Your Outfit

Choose löla frames in colors that coordinate with your outfit palette. For example, pair a white swimsuit with the white/neon green Harper. Or match an orange maxi dress with the peach/orange Venus.


Use löla shades to finish off your summer fashion accessories. Coordinate the colors with your handbag, jewelry or sandals for a pulled-together look.

Flatter Your Face

Consider your face shape and proportions when selecting löla frames. Oversize square styles like the Venus suit wider faces, while petite aviators work for small narrow faces.

Protect Your Skin

Shield your delicate eye area skin from sun damage by always wearing your lölas outside. Bonus tip: apply sunscreen underneath for extra protection.

Rock Retro Vibes

Oversized löla frames create a retro 70s or 90s inspired summer vibe. Wear them with flares, platforms or biker shorts to lean into the throwback style.

Where to Buy löla Sunglasses

Wondering where you can purchase these must-have shades? Here are the best places to shop the löla eyewear collection:

löla Website

For the full range of all the latest styles, colors and lens options, head to the löla website. You can also score discounts and deals online.

Select Retailers

Löla sunglasses are also stocked at popular fashion retailers like Nordstrom, Sunglass Hut and Amazon. Supply can sell out quickly though.

Venus Williams EleVen

Stop by Venus' athleisure store EleVen to shop löla in person and try on frames. Several styles are exclusively sold here.

Social Media

Keep an eye on löla's Instagram page for special offers and limited edition frames that drop throughout the season.

Why löla Eyewear is One to Watch

With its fashion-focused frames, top-notch quality and affordable price points, it's no wonder löla eyewear is blowing up. This up-and-coming brand is definitely one to watch in the world of sunglasses and beyond. We predict big things to come from löla and founder Venus Williams in the future. So grab yourself a pair of these hot shades today and get ready to turn heads in löla!


What is löla eyewear?

Löla eyewear is a sunglass brand founded by tennis star Venus Williams in 2020. Löla offers fashionable, high quality sunglasses at affordable prices.

Where can I buy löla sunglasses?

You can purchase löla eyewear on their website, as well as select retailers like Nordstrom, Sunglass Hut, and Venus Williams' EleVen stores.

How much do löla sunglasses cost?

Löla sunglasses are very competitively priced between $20-$40 per pair.

What are the most popular löla styles?

Some of löla's best selling frames are the oversized Venus, classic Harper, geometric Serena, and narrow wraparound Billie.

Do löla sunglasses offer UV protection?

Yes, all löla sunglasses provide 100% blocking of UVA and UVB rays to protect your eyes from sun damage.

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