The Appeal of the Iconic Artemis Sweatshirt from Brandy Melville

The Popularity of Artemis Sweatshirts

Artemis sweatshirts from Brandy Melville have become an iconic staple in many women's wardrobes. The simple yet stylish design featuring the Artemis name across the front has garnered mass appeal among the Gen Z and young millennial generations. But what exactly makes this basic sweatshirt so popular and coveted?

The Brandy Melville Aesthetic

California-based brand Brandy Melville first introduced the Artemis line back in 2009. This included cropped tees, sweatshirts, and other loungewear pieces featuring the Artemis name. The brand has since expanded to over 100 stores across America and Canada. Brandy Melville is known for its laidback West Coast vibe and minimalist street style clothing. The Artemis sweatshirts perfectly align with the easy, casual aesthetic the brand embodies.

Brandy Melville pieces also blend elements of surfer, skater, and 90s style. The oversized and baggy fit of Artemis sweatshirts gives off a cool and relaxed vibe. This appeals to the younger generations who want comfy athleisure wear for chilling with friends or going to class.

The Oversized Look

Oversized and baggy sweatshirts have been on-trend for several years now. Gen Z especially has embraced ditching form-fitting clothes for baggier pieces. Artemis sweatshirts cater perfectly to this aesthetic with their roomy fit. They are often cropped to give a slouchy effect rather than looking sloppy.

The oversized look also gives off an effortlessly stylish vibe. You don't have to try too hard to look good. Just throw on some bike shorts or leggings with an Artemis sweatshirt and you have a casual cute outfit. The baggy style is both laidback and flattering for different body types.

Simple Yet Stylish Design

Artemis sweatshirts keep things simple design-wise with just the Artemis name printed across the chest. Brandy Melville offers the sweatshirts in a variety of colors from black, white, grey, pastels, and more. This makes it easy to find a color you like and mix and match the sweatshirt with other pieces in your wardrobe.

While simple, the Artemis logo design does add some subtle flair. The vertically arched font gives off chill Cali vibes. For those wanting to dress up the sweatshirt a bit, it can easily be paired with necklaces, scarves, and other accessories.

TikTok and Instagram Fame

Like many other clothing pieces, Artemis sweatshirts have gained massive popularity through TikTok and Instagram. Cute and casual outfits featuring Artemis sweatshirts have gone viral and inspired others to hop on the trend. The sweatshirts are an easy way for influencers and everyday users to look stylish in their posts.

Social media has essentially made Artemis sweatshirts famous. Wearing one makes you feel part of the "cool crowd" online. It also serves as a conversation starter for those familiar with the Brandy Melville brand and recognizing the Artemis logo.

Affordability and Availability

Unlike other trendy designer pieces, Artemis sweatshirts are quite affordable. Most cost $30 - $40 depending on the color and size. Some limited edition logo variations or cropped lengths may cost a little more. Overall the reasonable prices make these sweatshirts very attainable for younger audiences.

The wide availability also adds to their popularity. Brandy Melville has stores across North America so the brand is easily recognizable. The sweatshirts are part of their core product line versus limited drops. Comparing to a rare collab or hyped streetwear brand, Artemis sweatshirts are very accessible.

How to Style an Artemis Sweatshirt

Artemis sweatshirts are a staple basic that can be styled in many different ways. Here are some tips for looking cute and put together wearing this Brandy Melville essential:

Cropped Styles

Opt for a cropped Artemis sweatshirt in a light color that you can tuck into high-waisted shorts or mom jeans. Tucking in the sweatshirt gives more shape and definition to your outfit. Pair with white sneakers or sandals for a casual daytime look. Add some dainty necklaces or a shoulder bag to finish it off.

Biker Shorts

Pair an oversized Artemis sweatshirt with fitted black or gray bike shorts. This is a go-to combo for running errands or relaxing at home. Complete the monochromatic athleisure vibe with a messy bun and some tube socks. Slip on a baseball cap or sunglasses if you want an extra sporty touch.

Leggings

For ultimate comfort, wear an Artemis sweatshirt with leggings or yoga pants. Stick to neutral colors like black, grey, or army green on bottom so the pastel or bright sweatshirt pops. Add white sneakers that complement the sweatshirt color. This is perfect casual weekend wear.

Skirts

For a girly contrast, pair an oversized Artemis sweatshirt with a mini skirt or tennis skirt. Light pink, blue, or white sweatshirts work best to create a fun, flirty look. Finish with ankle socks and white platform sneakers or sandals. You can also add hair clips for a Y2K vibe.

Hip Packs

Accessorize your Artemis sweatshirt with a hip pack slung across your chest. Opt for one in a bright color, camo print, or cute patterns to add visual interest. Keep the rest of your look minimal - leggings and white sneakers work perfectly. Add some stacked bracelets to complement the hip pack hardware.

Caring for Your Artemis Sweatshirt

Follow these tips to keep your Artemis sweatshirts looking and feeling like new:

Wash Cold

Always wash your Artemis sweatshirt in cold water to prevent shrinking or fading. Turn the piece inside out as well to protect the logo design.

Hang Dry

Skip the dryer and allow your sweatshirt to hang dry instead. This will help the fabric maintain its softness and prevent any heat damage.

Spot Clean

For spills or stains, spot clean the area gently with a damp cloth and a small amount of mild detergent. Don't rub aggressively so the fabric doesn't pill.

Avoid Heat

When heat styling your hair or makeup, remove your sweatshirt first! The heat can damage the fabric or cause holes from sparks.

Store Properly

When not wearing your Artemis sweatshirt, fold it neatly or hang on a wide hanger. Don't cram it tightly on a shelf or in a drawer to avoid stretching out the fabric.

With proper care, your Artemis sweatshirt should maintain its ultra soft and cozy feel for many seasons of wear. Just be cautious when washing and wearing to extend its lifespan in your wardrobe.

FAQs

What colors are available for the Artemis sweatshirt?

Artemis sweatshirts come in a huge variety of colors from neutral shades like black, grey, and white to bright hues like pink, blue, lavender and more. There are also often seasonal colors released.

How should an Artemis sweatshirt fit?

Artemis sweatshirts are designed to be oversized and baggy for a slouchy, casual look. They are often cropped but still loose fitting through the body. Size up if you prefer an especially roomy fit.

What is the Artemis sweatshirt made of?

The sweatshirts are a cotton/polyester blend, making them soft on the inside but durable on the outside. They have a bit of stretch but are still nice and cozy.

Can you shrink an oversized Artemis sweatshirt?

It's not recommended to intentionally shrink the sweatshirt as it may damage the fabric and print design. Take care when washing and drying to prevent accidental shrinking.

What do you wear with an Artemis sweatshirt?

Artemis sweatshirts are so versatile! Pair them with bike shorts, jeans, leggings, skirts, joggers, and more. Sneakers or sandals work well for footwear. Accessorize with bags, hats, or jewelry.