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The Origin and Rise of Miss Me Jeans

In the world of women's fashion jeans, few brands have made an impact quite like Miss Me. With their signature bedazzled back pockets featuring crosses, wings, and star designs, Miss Me jeans have become a staple in many women's closets since the company burst onto the scene in the early 2000s.

The Founding of a Denim Dynasty

Miss Me was founded in 1999 by Canadian entrepreneur Joe Sitt. At a time when low rise jeans and bedazzled back pockets were not commonplace, Sitt had a vision for bringing stylish embroidery and crystal accents to denim. He wanted to create jeans that made a woman's backside the main attraction and focal point.

The name "Miss Me" was chosen to reflect how wearers want their jeans to make others think "you'll miss me when I walk away". This clever name and positioning helped the jeans stand out in a crowded marketplace full of established brands like Levi's and Wrangler.

Signature Style Takes Off

Early Miss Me styles featured what would become the brand's trademark heavily adorned back pockets. Crosses, wings, stars, flowers, and more symbols began popping up in sparkling crystal patterns, paired with the brand's recognizable "M" logo.

As the rhinestone-embedded back pockets grew popular in the mid-2000s, the rise of celebrities like Jessica Simpson, Carrie Underwood, and Blake Lively wearing Miss Me jeans helped propel the brand into the fashion stratosphere. Soon Miss Me jeans were showing up in music videos, TV shows, and movies as their influence extended across pop culture.

Explosive Growth in the Late 2000s