Joe and The Juice's Signature Spicy Tuna Avocado Toast Recipe

The Origin Story of Joe and the Juice

Joe and the Juice is a popular Danish juice bar and coffee shop franchise founded in 2002 by Kaspar Basse. The first location opened in Copenhagen, Denmark and featured cold-pressed juices, smoothies, sandwiches, and coffee drinks. The name comes from founder Kaspar Basse's nickname "Joe" and the shop's focus on fruit and vegetable juices.

Kaspar Basse got the inspiration for Joe and the Juice when he was working as a bartender and noticed people increasingly ordering fresh juice instead of alcohol. He saw an opportunity to create a juice bar that also served quality coffee and food. The fresh, healthy concept quickly took off.

Joe and the Juice's Growth and Expansion

By 2012, Joe and the Juice had 10 locations in Denmark. The company then began expanding internationally, including to several European countries like the UK, Norway, Sweden, Germany, Austria, and Switzerland. There are now over 300 Joe and the Juice outlets across 18 countries and five continents.

The brand is especially popular with urban millennials who are drawn to its laidback vibe and freshly made juices and smoothies. Everything is prepared daily at each shop with locally sourced, high-quality ingredients. Customers can pick from a wide selection of juices and smoothies as well as sandwiches, salads, oats, coffee, and tea.

Joe and the Juice's Core Menu Items

Some of Joe and the Juice's most popular offerings include:

• Spicy Tuna Sandwich - Tuna mixed with ginger, chili, lime, onion, soy sauce, sesame oil, and coriander on toasted rye bread
• Chicken Caesar Sandwich - Grilled chicken breast, romaine lettuce, parmesan cheese, and creamy caesar dressing on ciabatta bread
• Green Nutter Smoothie - Spinach, apple, banana, peanut butter, and almond milk
• Carrot Kick Juice - Carrot, orange, lemon, ginger
• Joe's Super C Shot - Orange, lemon, ginger, chili, cayenne pepper

The Famous Joe and the Juice Spicy Tuna Avocado Toast

One of the most iconic menu items at Joe and the Juice is the Spicy Tuna Avocado toast, nicknamed the "Tunacado" toast. This open-faced sandwich is a combination of two popular dishes - tuna salad and avocado toast. While the basic ingredients are simple, it's the specific combo of flavors that makes the Tunacado toast so crave-worthy.

Ingredients in the Tunacado Toast

Here's what goes into a classic Joe and the Juice Tunacado toast:

• Bread: Thick sliced rustic bread or sourdough, toasted
• Avocado: Sliced or mashed avocado
• Tuna salad: Flaked tuna mixed with ginger, chili, lime, onion, soy sauce, sesame oil, coriander
• Greens: Lettuce, microgreens, or sprouts
• Eggs: Fried or poached eggs
• Seeds: Black & white sesame seeds, hemp seeds, etc.

How to Make the Iconic Tunacado Toast

Here is a simple step-by-step guide to making the famous Joe and the Juice Tunacado toast at home:

1. Toast your bread to your desired level of crispiness
2. Scoop or slice avocado onto the toast and spread evenly
3. Top with a generous amount of the spicy tuna salad
4. Top with shredded lettuce or greens
5. Add a fried or poached egg on top (optional)
6. Sprinkle everything with sesame seeds or hemp seeds
7. Finish with a squeeze of lemon juice and a pinch of chili flakes (optional)

Customize Your Tunacado Toast

While the classic version follows Joe's recipe, you can customize your Tunacado toast many ways at home. Try these easy variations for your own signature toast:

• Use different breads like whole wheat, rye, ciabatta
• Mix up the greens with arugula, spinach, kale
• Add sliced radishes, tomatoes, or cucumbers
• Swap the tuna for chicken, salmon, or crab salad
• Use hummus instead of avocado
• Top with jalapenos for extra spice
• Drizzle with olive oil, lemon juice, or hot sauce

The possibilities are endless for crafting your own ideal open-faced sandwich! Play around with different flavor combos and textures to create a Tunacado toast that suits your tastes.

Why the Tunacado Toast Became So Popular

It's easy to see why the Joe and the Juice Tunacado toast became such a hit. Here are some reasons it gained its iconic status on the menu:

• Unique flavor combination - The spicy tuna pairs perfectly with the cool, creamy avocado
• Contrasting textures - Crunchy toast, creamy avocado, flaky tuna, and crisp lettuce
• Nutritious ingredients - Protein from the tuna + healthy fats from the avocado
• Customizable - Endless ways to personalize each Tunacado toast
• Satisfying yet light - More filling than avocado toast but lighter than a tuna melt
• Global appeal - Combines Asian tuna salad with Mexican guacamole

Next time you visit Joe and the Juice or want to recreate their famous dishes at home, try out the iconic Tunacado toast! With its perfect blend of flavors, textures, nutrition, and customization, it's a sandwich that satisfies on every level.

FAQs

What is Tunacado toast?

Tunacado toast is Joe and the Juice's signature open-faced sandwich featuring avocado and spicy tuna salad on toasted bread.

What type of bread is used?

Joe and the Juice uses a thick sliced rustic bread or sourdough. You can use any bread you prefer at home.

Can I make substitutions?

Yes, feel free to customize the tunacado toast with different greens, protein salads, spreads, and toppings to suit your tastes.

Is tunacado toast healthy?

Tunacado toast provides a nutritious balance of protein from the tuna, healthy fats from the avocado, and fiber from the whole grain toast.

How do I order tunacado toast at Joe and the Juice?

Tunacado toast is listed on the Joe and the Juice menu as either "Tunacado Sandwich" or "Tunacado Toast." Simply order it by name at your nearest location.