The Iconic Revival of the New Balance 327 Women's Sneaker

The History of New Balance Women's 327 Sneakers

The New Balance 327 shoe was first released in 1976 as a running shoe. Over the next few decades, the 327 became a cult classic amongst sneakerheads and athletes alike. However, in recent years, the 327 has seen a major resurgence in popularity as a women's lifestyle sneaker.

The Origins of the New Balance 327

The 327 was designed to be a lightweight performance running shoe. It featured a suede and mesh upper with a cushioned midsole and durable rubber outsole - cutting edge technology in 1976! The shoes were initially marketed towards runners, quickly gaining traction for their comfort and support.

The 327 Becomes a Fashion Icon

During the 1980s and 90s, the 327 sneaker transcended its athletic origins to become a fashion statement. The suede and mesh construction lent itself well to colorful designs and collaborations. Soon the shoe was being spotted on the feet of influencers, celebrities and style mavens around the world.

The Resurgence of New Balance Women's 327 Shoes

While still beloved by longtime fans, the 327 faded into relative obscurity in the early 2000s. But around 2018, the retro sneaker scene sparked new interest in the classic kick. It wasn't long before the 327 was brought back into the spotlight - this time as a stylish shoe for women.

Collaborations With Fashion and Pop Culture Icons

A key driver in the comeback of the New Balance 327 has been high-profile collaborations. Partnerships with labels like STAUD and JJJJound as well as influencers such as Emma Chamberlain gave the 327 street cred with a new generation. Special edition colorways sold out instantly, creating buzz and demand especially amongst women buyers.

The Rise of Athleisure Fashion Trends

Another factor in the revival of the NB 327 amongst female fans is the rise of athleisure wear. As leisure clothes with the aesthetics and functionality of activewear flooded the fashion world, the 327 was perfectly poised for a comeback. The sneaker embodied comfort and style - ideal for sporting everywhere from brunch to the yoga studio.

Where to Buy the New Balance 327

Thanks to its newfound popularity, the women's 327 often sells out quickly. Here are some tips for getting your own pair of this classic kick:

Shop Directly from New Balance

Checking New Balance's website regularly is your best bet for grabbing the 327 in fresh colorways as soon as items are restocked. Sign up for alerts so you don't miss out on releases.

Visit Your Local New Balance Retail Store

Don't sleep on brick and mortar New Balance stores! Special collab editions may be available on shelves before dropping online. Stores also often have access to limited regional exclusives.

Scour Reseller Platforms

If a colorway sells out everywhere, resellers are your last resort. Sites like GOAT, StockX and Grailed are the top spots to hunt for in-demand 327s. Just be prepared to pay inflated prices!

Caring for Your New Balance 327s

Once you secure the coveted kicks, you'll want them looking fresh for as long as possible. Here are tips to care for your New Balance 327 sneakers:

Use Protective Sprays or Creams

Preserve the suede and mesh fabric with protective sprays or creams, like Crep Protect or Jason Markk. Re-apply every few months.

Wipe Stains Quickly

Spot clean stains immediately with gentle soap, brush and towel to prevent permanent discoloration.

Stuff With Newspaper When Not Worn

Fill shoes with rolled up newspaper while storing to soak moisture and help retain the shape.

Invest in Quality Shoe Trees

Cedar shoe trees can regulate moisture and odor inside sneakers during storage to extend lifespan.

So there you have it - the full story behind the enduring popularity of New Balance women's 327 sneakers. From athletic origins to fashion icon status, these kicks have staying power. Hope you can now get your hands on a pair of the classic New Balance 327!

FAQs

When did the New Balance 327 shoe initially release?

The New Balance 327 sneaker first released in 1976 as a lightweight running shoe featuring a suede and mesh upper.

Why did the New Balance 327 make a comeback?

The New Balance 327 saw a resurgence in popularity around 2018, driven largely by collaborations, athleisure fashion trends, and a renewed appreciation for retro sneaker styles.

Where are some places I can buy the NB 327?

Some top spots to buy the New Balance 327 include the official New Balance website, New Balance retail stores, and reseller sites like GOAT, StockX and Grailed.

How can I care for my New Balance 327s?

To care for New Balance 327s, use protective sprays/creams, wipe stains quickly, stuff with newspaper when storing, and invest in cedar shoe trees to draw moisture and preserve the shape.