Cardi B and Offset Team Up with McDonald's for a New Celebrity Meal

Cardi B and Offset Team Up with McDonald's for a New Celebrity Meal

McDonald's is kicking off 2024 with an exciting new celebrity collaboration. Rap superstars Cardi B and Offset have partnered with the fast food giant to launch their own signature meal - the Cardi B and Offset Meal.

The musical power couple made the announcement on their social media accounts on January 5th, 2024. McDonald's also officially announced the new menu item on their website and apps soon after.

This isn't the first time McDonald's has teamed up with major celebrities to launch specialty meals. In the past couple of years, they've had successful partnerships with Travis Scott, J Balvin, BTS, and Saweetie among others. Each of those collaborations resulted in major sales and buzz for the brand.

What's Included in the Cardi B and Offset Meal?

The Cardi B and Offset Meal includes:

• A Quarter Pounder with cheese
• A large order of fries
• A large Coke
• An apple pie
• BBQ sauce for dipping

The meal is Cardi and Offset's go-to McDonald's order. Offset is well-known for loving BBQ sauce with his fries, so that special touch was added into the celebrity meal.

When and Where You Can Get It

You can order the Cardi B and Offset Meal in-store, through the drive-thru, on the McDonald's app, or via McDelivery starting on January 9th. It will be available for a limited time at participating McDonald's restaurants in the United States.

Cardi and Offset Promoting the Meal on Social Media

To hype up the launch, Cardi B and Offset have been posting about their signature McDonald's meal on Instagram and TikTok. They even starred in a fun commercial revealing the menu item.

In the ad, the duo pull up to the drive-thru in a flashy sports car. Offset orders his go-to meal first. When the cashier asks Cardi what she wants, she hilariously responds "I'm his wife. I'll take what he's having!"

Expect both stars to continue promoting the Cardi B and Offset Meal on social media in the coming weeks. McDonald's will also be running ads across TV, digital platforms, billboards and more.

McDonald's Continues Celebrity Meal Success

The Cardi B Offset Meal launch comes on the heels of several insanely popular celebrity meal rollouts at McDonald's.

Travis Scott Meal

In September 2020, McDonald's partnered with rap superstar Travis Scott for the first time. The Travis Scott Meal included a Quarter Pounder with cheese, fries with BBQ sauce, and a Sprite.

The promotion was a huge success, with McDonald's reporting shortages of key ingredients at certain locations due to such high demand. Sales boosted McDonald's third quarter earnings in 2020. Travis Scott then teamed up with McDonald's again in 2021 for a limited run of co-branded merch.

BTS Meal

Global K-pop sensations BTS launched their own McDonald's meal in May 2021. The BTS Meal included 10-piece chicken McNuggets, fries, coke, and for the first time in the U.S. - Sweet Chili and Cajun dipping sauces.

McDonald's tweeted that the BTS Meal broke their record for most sales over the first six days of any celebrity collaboration. Next, BTS and McDonald's dropped limited-edition merch including t-shirts, bathrobes and hoodies.

Saweetie Meal

In August 2021, rapper Saweetie's McDonald's meal went on sale at restaurants across the U.S. The Saweetie Meal was a Big Mac meal with 4-piece chicken McNuggets, medium fries, a medium Sprite, and Saweetie's signature Sweet 'N Sour sauce.

The meal did well among younger customers and boosted McNugget sales. McDonald's also tapped Saweetie to re-record a remixed version of their iconic "I'm Lovin' It" jingle.

Why McDonald's Celebrity Meals Work

These high-profile partnerships have clearly been successful for McDonald's. But why do these celebrity co-branded meals do so well?

Drives Interest and Sales

The main appeal for McDonald's is that celebrity meals help drive interest and foot traffic into their restaurants. Fans want to order the meal their favorite celeb endorsed. It gets people in the mood for McDonald's food even if they weren't planning to eat there.

Promotion Across Social Media

The artists promote the meals heavily across social media, especially Instagram and TikTok. Travis Scott, Saweetie and BTS sharing posts about their McDonald's collab gives the brand huge exposure. Their loyal fans then rush to McDonald's to try the exclusive meal.

Capitalizes on Celeb Fame

These partnerships allow McDonald's to capitalize on the fame and popularity of artists at the top of the music game. As soon as a new celebrity meal is announced, it immediately starts trending online and people start buzzing about it.

Opportunity for Co-Branded Merch

The successful rollouts of BTS and Travis Scott meals showed McDonald's the opportunity to sell special co-branded merch. Fans love repping the fast food brand and their favorite pop star.

Variety for Customers

The specialty celebrity meals also add variety to the McDonald's menu for a limited time. It gives customers a reason to visit and order something new and exciting.

Will the Cardi B and Offset Meal Be a Hit?

Based on the insane popularity of previous celebrity driven promotions, chances seem very high that the Cardi B and Offset Meal will be another big success for McDonald's.

Cardi B and Offset are huge names in hip hop right now with very loyal fanbases. Those music lovers will be eager to try the meal straight from Cardi and Offset's go-to McDonald's order.

We'll have to see if McDonald's and the musical power couple drop any limited-edition merch or other surprises to coincide with the meal. One thing is for sure - McDonald's is continuing their hot streak of major celebrity partnerships into 2024.

What do you think of McDonald's latest celeb collab meal? Are you excited to try the Cardi B and Offset Meal? Let us know your thoughts in the comments!

FAQs

When can I get the Cardi B and Offset Meal?

The Cardi B and Offset Meal will be available starting January 9, 2024 at participating McDonald's locations in the United States for a limited time.

What's included in the Cardi B and Offset Meal?

The meal includes a Quarter Pounder with cheese, large fries, a large Coke, an apple pie, and BBQ dipping sauce.

How much does the Cardi B and Offset Meal cost?

Prices may vary by location, but the meal will cost around $8-$10.

Can I customize or make substitutions to the Cardi B and Offset Meal?

No, the celebrity collaboration meals are not customizable. You have to order the predetermined meal as promoted.

Will McDonald's release merch for the Cardi B and Offset Meal?

As of now there is no official merch announced. But based on past celebrity meals, limited edition co-branded apparel could be coming soon!