Crumbl Cookies' Weekly Rotating Menu Creates Viral Cookie Hype

An Overview of Crumbl Cookies and Their Weekly Menu

Crumbl Cookies has become an incredibly popular cookie company, especially among TikTok and social media users. Their weekly rotating menus of creative and indulgent cookie flavors have earned them a devoted following. In this article, we'll provide an overview of Crumbl Cookies, their menu options, and the excitement surrounding their weekly rankings and reviews.

The Origins of Crumbl Cookies

Crumbl Cookies was founded in 2017 in Logan, Utah by Sawyer Hemsley and Jason McGowan. The business partners had the idea to create a specialty cookie shop that offered warm, fresh-baked cookies in a variety of flavors that rotated weekly. Customers could enjoy a classic chocolate chip or snickerdoodle one week, and then try a more gourmet creation like s'mores or cookies and cream the next week.

The weekly rotation of Crumbl's menus set them apart from other cookie shops. Their menus keep customers coming back to try the latest creations. Crumbl also focuses on a dine-in experience, with store interiors that look like a hip, high-end coffee shop. The warm, inviting atmosphere and rotating menus proved incredibly successful. Crumbl began expanding nationwide, and now has over 200 locations across 36 states.

Crumbl's Weekly Cookie Menu Offerings

One of the biggest draws of Crumbl Cookies is their weekly menus, which offer limited-time flavors available from Thursday through Sunday. Their menu rotations keeps their offerings exciting and fresh. Some of Crumbl's most popular cookie flavors include:

• Milk Chocolate Chip - Their classic chocolate chip cookie made with gourmet chocolate and butter.
• Cornbread - Buttery cornbread flavor mixed into a unique cookie.
• Cookies & Cream - An Oreo cookie crumbled into cookie dough.
• Snickerdoodle - The classic cinnamon sugar cookie.
• Galaxy - A rich chocolate cookie with caramel, topped with chocolate malt balls.
• Banana Bread - Sweet banana bread flavor in chewy cookie form.
• Peanut Butter - A peanut butter cookie base topped with peanut butter cups.
• S'mores - A graham cracker cookie base with marshmallow topping and chocolate pieces.

In addition to their signature cookies, Crumbl also offers specialty chilled cookies like Lemon Glaze, Party Cake, and Key Lime Pie. Their menu often includes seasonal cookies too, like Pumpkin Pie, Gingerbread, and Peppermint Bark for the holidays.

The Excitement Over Crumbl's Weekly Rankings

One of the most hype-generating parts of Crumbl's model is the weekly flavor rankings they post on Sundays. Each week, Crumbl shares how their cookie flavors for that week ranked based on sales and popularity. Fans eagerly await the weekly rankings, which are often leaked early by employees on social media.

The rankings give customers insight into which experimental flavors become fan favorites versus cookies that flop. It also builds excitement for cookies that rank highly week after week, with some flavors like Milk Chocolate Chip securing a permanent place on their menu.

Crumbl strategically uses the flavor rankings to build their brand and hype. Limited-edition flavors that rank highly are often brought back in future rotations or for the holidays due to popular demand. The rankings system creates a "fear of missing out" effect that keeps customers engaged.

Crumbl Cookies' Viral Success on Social Media

A major part of Crumbl's success can be attributed to their growth on social media platforms like Instagram and especially TikTok. Videos reviewing the weekly cookies receive millions of views. The eye-catching cookies and their creative flavors were perfect viral content.

TikTok has powered Crumbl's brand awareness, particularly among Gen Z. Hashtags like #crumblcookies, #crumblreview, and #crumblrankings collectively have over 500 million TikTok views. Many videos showcase taste-testing the latest cookie flavors or vlogging the entire Crumbl experience from visiting the store to trying the cookies.

Crumbl embraces social media and lean into influencer marketing. They often collaborate with popular TikTok creators to develop and promote new cookie flavors. The constant new cookie rotations gives fans endless content possibilities to create around the Crumbl brand.

Customer Review & Reactions to Weekly Cookies

Reviews of Crumbl cookies are overwhelmingly positive across social media and review sites. Fans rave about the textures of the cookies, with many describing them as gooey, chewy, and totally fresh. The indulgent, creative flavors also excite customers.

Many reviews discuss their eagerness to visit Crumbl each week to try the new menu. Customers range from obsessed foodies determined to work through the rotations, to parents treating their children to an affordable indulgence.

The cookies are considered a splurge purchase rather than an everyday treat due to their pricing. Signature cookies cost around $4 each, while specialty flavors hover around $5. However, devotees believe the memorable flavors and warm, customizable experience make the treats worth the occasional extra cost.

Why Crumbl's Weekly Menus Work

Several factors contribute to why Crumbl's weekly rotating menus are so effective at fueling their brand growth:

• The constant new flavors and limited availability create excitement, conversations, and urgency around the brand.
• Offering classic flavors alongside more daring, experimental options appeals to all customers.
• Ranking the weekly cookies gets customers invested in the brand and fuels discussions.
• Their menu marketing tactics translate perfectly to social media engagement.
• The flavors are genuinely tasty, well-executed, and feel like a personalized treat.

Crumbl also rotates through other menu items like ice cream and milkshakes, but their cookies remain the star. Overall, the weekly cookie strategy succeeds thanks to buzzworthy digital marketing and cookies that live up to the hype.

The Future Looks Bright for Crumbl

Since starting with a single location in 2017, Crumbl Cookies has rapidly expanded while retaining a loyal customer base. Their weekly cookie model has proven sustainable, keeping fans excited even as the company grows nationwide.

The brand has become a viral sensation, particularly amongst food-loving social media users. Crumbl's commitment to creating inventive flavor combinations and their savvy digital marketing sets them up for continued success.

While the rotating weekly menus remain at the core of Crumbl's identity, they continue exploring new products like ice cream and swag. Their latest cookie creations celebrate the current season, holidays, and cultural trends, showing their understanding of what customers crave.

Crumbl Cookies has secured their place as the trendy cookie brand of the moment. With smart marketing and consistently delicious flavors, they have cultivated a passionate fanbase who can't wait to try each week's latest cookie recipes. The future of Crumbl looks to be just as sweet as their famous cookies.

FAQs

What's the most popular Crumbl cookie flavor?

According to Crumbl's weekly sales rankings, the Milk Chocolate Chip cookie is consistently their best-selling and most popular flavor. It's the classic chocolate chip cookie made with gourmet chocolate and butter.

How much do Crumbl cookies cost?

Crumbl cookies typically cost around $4 each for their fresh-baked signature flavors. Specialty flavors like chilled cookies or limited-time offerings are usually around $5 per cookie.

How can I get updates on Crumbl's weekly menu?

Follow Crumbl Cookies on social media like Instagram and TikTok for announcements about upcoming weekly menus. Employees often leak the flavors early through TikTok videos as well.

Does Crumbl offer delivery or nationwide shipping?

Currently, Crumbl does not offer delivery or nationwide shipping of their cookies. Cookies can only be purchased in-store during that week's limited menu run.

When does Crumbl release their new cookie flavors each week?

Crumbl rotates to a new menu every Monday. Those cookies are then available in-store from Monday through Sunday, while supplies last.