Sol de Janeiro Launches New Cheirosa '59 Perfume for 2024

Introducing the New Sol de Janeiro Cheirosa '59 Perfume

The popular Brazilian beauty brand Sol de Janeiro has announced the upcoming launch of their newest fragrance, Cheirosa '59. This exciting new perfume is set to launch globally in January 2024.

Sol de Janeiro is well known for their delicious body care products infused with Brazilian botanicals and the scent of Cheirosa '62. The brand has gained a cult following for their unique tropical scents and moisturizing formulas. Their famous Bum Bum Cream is a top selling body moisturizer with notes of pistachio, salted caramel and vanilla.

Fans are eagerly anticipating the release of Cheirosa '59, the brand's newest perfume inspired by the fun, vibrant spirit of Brazil. The fragrance aims to transport wearers to the warm, sunny beaches of Rio de Janeiro. Keep reading to learn all about this anticipated new launch!

The Inspiration Behind Cheirosa '59

Sol de Janeiro drew inspiration from the colorful, lively decade of the 1950s in Brazil when creating Cheirosa '59. The late 50s were a golden era in Brazil, filled with revolutionary art, music and culture. Rio de Janeiro in particular saw enormous growth and development during this time period.

The perfume aims to bottle the vibrant, youthful and creative energy that was thriving in Brazil in 1959. From the stunning bottle design to the joyful, fruity-floral scent, Cheirosa '59 is a sensory trip back to 50s Brazil.

Top Notes and Accords

The top notes of Cheirosa '59 offer an invigorating fruity splash with juicy notes of Calabrian bergamot, Italian lemon and pineapple. Pineapple was chosen specifically to represent the fun, tropical fruits of Brazil.

At the heart of the fragrance is a cheerful floral accord featuring orange blossom and crystal pink peony. The peony adds a soft, romantic touch while the neroli orange blossom offers a vibrant, citrusy floralcy.

Finally, the perfume dries down to a warm, ambery base with notes of pistachio, salted caramel and vanilla. This gourmand base creates a mouthwatering effect while still retaining the fruity floral brightness.

An Uplifting Tropical Floral

Overall, Cheirosa '59 is a lively, fruity floral perfume with delicious gourmand nuances. The composition was crafted by master perfumers who carefully balanced the fruity, floral and gourmand accords.

Upon first spray, you are greeted with a burst of juicy citrus fruits and the bright neroli orange blossoms. As it settles on the skin, the florals become more pronounced, with the soft pink peony adding a romantic heart. Finally, the dry down creates a warm, sweet effect with the pistachio, caramel and vanilla base notes.

This perfume is uplifting and joyful, ideal for daytime wear. The fruity notes give it vibrancy and energy, while the gourmand base provides sensuality and warmth. Overall, it's a well-balanced, crowd-pleasing tropical floral.

Brazilian Botanical Ingredients

In keeping with Sol de Janeiro's Brazilian-inspired formulas, Cheirosa '59 highlights some native Brazilian botanical ingredients:

• Cupuaçu butter - Intensely hydrating solid butter from the cupuaçu fruit native to the Amazon rainforest
• Acerola cherry extract - Natural antioxidant and gently exfoliating extract from Brazilian acerola cherries
• Guarana extract - Natural caffeine-containing extract from a Brazilian rainforest plant used to energize and smooth skin

These nourishing Brazilian botanicals provide skin benefits in addition to the gorgeous scent. The formula helps hydrate, smooth and energize skin while enveloping you in the scent.

The Cheirosa '59 Fragrance Profile

Here's an overview of the fragrance profile for Sol de Janeiro's Cheirosa '59:

Fragrance Notes:

• Top notes: Calabrian bergamot, Italian lemon, pineapple
• Middle notes: Orange blossom, crystal pink peony
• Base notes: Pistachio, salted caramel, vanilla

Scent Family:

Fruity Floral Gourmand

Key Scent Descriptors:

• Joyful
• Uplifting
• Juicy
• Tropical
• Bright
• Feminine
• Flirtatious
• Warm
• Sensual

Suggested Use:

Daily casual wear

Seasonality:

Best for spring and summer

The Stunning Bottle Design

The Cheirosa '59 bottle features a retro-inspired design that reflects the colorful, artistic spirit of the 1950s in Brazil. The rounded silhouette has ribbed texturing with a gold and white color palette.

The gold medallion on the front depicts an illustration of Ipanema Beach in Rio de Janeiro, paying homage to the gorgeous Brazilian shores. The overall look of the bottle effortlessly combines vintage 50s flair with Sol de Janeiro's signature Brazilian aesthetic.

Sol de Janeiro's Growing Fragrance Line

Cheirosa '59 joins Sol de Janeiro's small but growing fragrance collection. Their first perfume release was Cheirosa '62 in 2019, featuring notes of pistachio, vanilla, jasmine and salted caramel. This became an instant bestseller for the brand thanks to its unique gourmand scent profile.

In 2021 they launched the hair perfume Cheirosa '39, formulated with Brazilian botanicals to lightly scent hair. Then came the launch of the Coco Cabana Creamy Body Fragrance in 2022, providing a coconut-vanilla body scent.

Cheirosa '59 rounds out the collection with a new fruity floral direction, giving fans even more to love from Sol de Janeiro's line of fragrances. The brand has chosen perfume as a key area to expand into, and no doubt more launches will continue coming in the future.

How to Use Cheirosa '59

Cheirosa '59 is designed for use as a daily body perfume all over or on key pulse points. Good pulse points to apply perfume include:

• Behind the ears
• Base of the throat
• Inside wrists
• Bend of elbows
• Behind the knees

Apply Cheirosa '59 generously like a body lotion, or lightly on pulse points if you prefer a subtle scent. It layers beautifully with other Sol de Janeiro products like the Bum Bum Cream or Brazilian Joia Conditioner.

The fruity top notes provide an instant burst, while the base notes last for hours. Reapply as needed to refresh the scent throughout the day.

Tips for Applying Perfume

• Apply to clean, dry skin to help perfume last
• Moisturize skin before applying for best absorption
• Spray or dab perfume on pulse points where blood is closest to skin
• Never rub wrists together after applying, this can crush top notes
• Spritz perfume in the air and walk through the mist to disperse
• Layer with scented lotion for a longer lasting fragrance

When and Where to Wear It

Cheirosa ‘59 makes a gorgeous everyday perfume for casual wear. The fruity, floral scent is uplifting and lively, perfect for:

• Office or school
• Brunch dates
• Shopping trips
• Happy hours
• Daytime weddings or parties

It’s especially ideal for warmer weather in spring and summer when you want a refreshing, fruity pick-me-up. The mouthwatering gourmand base also makes it unique for date nights any time of year.

While beautifully feminine, the aromatic fruits give this perfume a unisex appeal. The tropical florals make it perfect for vacations, ideal for transporting you to sunny Rio!

Cheirosa '59 vs Cheirosa '62

Fans of Cheirosa '62 will notice similarities and differences with the new Cheirosa '59. While both share the same sweet, gourmand dry down, the overall vibes differ:

• Cheirosa ‘62 is warm, sensual, rich - evokes sunset on the beach
• Cheirosa ‘59 is bright, lively, fruity - evokes midday on the beach

Cheirosa ‘62 has more vanilla, dulce de leche and caramel, creating a creamier effect. The addition of fruits and florals in ‘59 makes it lighter and sunnier. Think of ‘62 for night and ‘59 for day!

Overall:

• Cheirosa ‘62 - Gourmand, sensual, beach at sunset
• Cheirosa ‘59 - Fruity floral, tropical, beach at midday

The two pair perfectly for layering too. Apply ‘59 in the morning then layer ‘62 at night for 24 hours of summery Brazilian vibes.

Cheirosa '59 Reviews

While Cheirosa ‘59 won’t officially launch until January 2024, Sol de Janeiro has provided sneak peeks to beauty influencers and editors. Early reviews indicate the perfume is another home run for the brand!

“The juicy pineapple and neroli orange blossom combo is to die for. It makes me want to book a flight to Rio!” - @tropiclikeitsbot

“That pistachio and salted caramel dry down is everything I dreamed it would be. Absolute perfection for summer.” - @scentsofsabrina

“I can’t stop huffing my wrists, it’s so fruity and delicious smelling. Sol de Janeiro really knows how to do juicy, vacation-in-a-bottle fragrances.” - @mynameisjessamyn

The early feedback indicates Cheirosa ‘59 will be another crowd-pleasing release from Sol de Janeiro. Fans are already eagerly marking their calendars for the January 2024 launch.

Where to Buy Cheirosa '59

Starting in January 2024, the new Cheirosa ‘59 Eau de Parfum will be available globally through these retailers:

• Sephora
• Ulta
• Amazon
• Sol de Janeiro's website
• Select department stores

The full 50 mL size will retail around $78. There will also be a special discovery kit available with mini sizes of Cheirosa ‘59, ‘62 and ‘39 to sample the whole perfume range.

Be sure to sign up for Sol de Janeiro’s email newsletter to receive launch updates and special promotions. This is the best way to know right when the perfume hits shelves and any limited edition sets that may be released.

Expanding the Sol de Janeiro Fragrance Line

The launch of Cheirosa ‘59 kicks off an exciting 2024 for Sol de Janeiro fragrances. The brand hints that more perfumes are already in the works for future release.

Sol de Janeiro’s Global President Heela Yang stated: “Fragrance has performed incredibly well for us, proving that people love our delicious, Brazilian-inspired scents. We can’t wait to keep expanding our perfume offerings and give fans even more ways to escape to Rio.”

Future fragrances are rumored to include more flankers to the Cheirosa line, as well as potential bath and body products scented with the signature perfumes.

The brand also has plans to increase distribution and retail presence globally. Yang said: “We want Sol de Janeiro to become one of the top fragrance brands worldwide, while still retaining our special Brazilian spirit.”

Exciting things are indeed ahead! Fragrance fans will be anticipating news of upcoming releases.

Bringing Joy, Inspiring Travel

Above all, Sol de Janeiro hopes Cheirosa ‘59 and future perfumes transport people and spark joy. The scents aim to inspire a lust for life, adventure and new experiences.

As Yang says: “Fragrance is such a powerful way to instantly lift your mood and make you feel something. Our mission is to create fragrances that bring people happiness, energy and a little Brazilian magic.”

She continued: “If someone smells our perfume and it inspires them to book a tropical vacation, try a new cocktail recipe or dance the samba, then we’ve done our job!”

Be sure to follow @soldejaneiro on Instagram to see gorgeous images of Brazilian beaches, culture and architecture to inspire your next adventure. Let Cheirosa ‘59 whisk you away to sunny Brazil all year long.

FAQs

What are the top notes in Cheirosa '59?

The top notes are Calabrian bergamot, Italian lemon and juicy pineapple.

What is the perfume inspired by?

Cheirosa ‘59 takes inspiration from the colorful, vibrant era of the 1950s in Brazil.

When and where can I buy Cheirosa ‘59?

The new perfume launches globally in January 2024 at retailers like Sephora, Ulta, and directly from the Sol de Janeiro website.

How long does the scent last?

The fruity top notes provide an instant burst, while the base notes like pistachio and caramel last for hours on skin.

Can men wear Cheirosa ‘59 too?

Yes, the aromatic fruits and beachy vibes give Cheirosa ‘59 a unisex appeal that works beautifully on men and women.