Sol de Janeiro Launches New Cheirosa '59 Fragrance Collection | Limited Edition

The Origins of Sol de Janeiro

Sol de Janeiro is a beloved Brazilian beauty brand that has taken the world by storm with its delicious scented body care products. Translating to "Sun of January" in English, Sol de Janeiro was founded to capture the spirit, vibrancy and joy of Rio de Janeiro - Brazil's seaside paradise.

How Sol de Janeiro Came To Be

The brand was created in 2015 by the leading global beauty company Hempz, who wanted to share a piece of Brazilian happiness around the world through innovative body care products inspired by Brazil's native ingredients and vivid culture. They partnered with Brazilian entrepreneurs who had extensive knowledge of local ingredients and traditions to create the Sol de Janeiro brand.

The key people behind the brand had a mission to spread positivity and glow wherever they went. They harnessed the essence of Brazil - think Carnival vibes, the rhythm of bossa nova, the laidback lifestyle cariocas lead - and infused it into formulations powered by Cupuaçu butter and other nourishing Brazilian botanicals.

Signature Scents & Best Selling Products

Two of Sol de Janeiro's hero ingredients that feature across their best selling products are Cupuaçu butter and Guaraná. Cupuaçu butter is a rich moisturizer full of essential fatty acids from the nuts of the Cupuaçu tree. This velvety butter melts into skin, leaving it irresistibly touchable with a dewy, healthy glow. Guaraná meanwhile has twice the concentration of caffeine versus coffee beans, making it the perfect energizing antioxidant to revitalize skin and the senses.

Sol de Janeiro is best known for their signature Bum Bum Cream, a fast-absorbing body lotion with a mouthwatering tropical scent. It has become a global cult favorite thanks to its unique formula powered by Cupuaçu butter, Guaraná and a Cheirosa ‘62 fragrance blend (Cheirosa means “delicious” in Portuguese).

Other top selling products include the Brazilian Bum Bum Cream Gel, Brazilian Crush Cheirosa ‘39 Buddy Scrub and Brazilian Joia Milky Leave-In Conditioner. Most products in the Sol de Janeiro range are infused with the brand's signature scents to deliver 24/7 Brazilian tropical vibes with every use.

Introducing Cheirosa ‘59 - Sol de Janeiro's New Scent

In January 2024, Sol de Janeiro is launching an exciting new fragrance to their permanent collection: Cheirosa ‘59!

Inspiration Behind Cheirosa ‘59

The inspiration behind Cheirosa ‘59 came from founder Hempz's first trip to Brazil over 10 years ago. One of their most magical memories was spending a week learning how to surf in a small seaside town south of Rio called Saquarema. The stunning coastline, chilled out vibes and warm hospitality of the locals captured their hearts.

They wanted to pay homage to this special corner of Brazil with a scent that conjured up carefree summer days in Saquarema. Top notes of Brazilian Orange, Passionfruit and Water Lily capture the refreshing breeze coming off the Atlantic Ocean. Middle notes of Pistachio Orchid and Jasmine Sambac mimic lounging beachside surrounded by lush tropical blooms. Finally, base notes of Almond Milk, Tonka Bean and Apple Crumble accord conjure up sharing snacks with new friends at a local cafe after surf practice.

When You Can Get It

The wait is almost over! After years in development, Cheirosa '59 will launch globally online and in Sephora stores this January 2024. Keep an eye out from early in the month across all Sol de Janeiro and Sephora channels for the official release date and be one of the first to treat yourself to sheer Brazilian tropical splendor.

What Products Will Feature The New Scent

The exciting new Cheirosa ‘59 fragrance will feature across five Sol de Janeiro bestsellers in special limited edition packaging:

• Bum Bum Cream
• Brazilian Bum Bum Cream Gel
• Brazilian Kiss Cupuaçu Lip Butter
• Brazilian Kiss Wet & Dry Personal Care
• Brazilian Crush Cheirosa ‘39 Buddy Scrub

The scent has been cleverly designed to layer beautifully with other Sol de Janeiro fragrances like their signature Cheirosa ‘62. So you can mix and match to create your own Brazilian tropical aroma.

Give In To FOMO

The limited edition Cheirosa ‘59 collection is bound to sell out fast. Make sure you don't miss out by signing up online for alerts on exact launch timing and access to any pre-sale opportunities.

We recommend following Sol de Janeiro across Instagram, Facebook, Twitter and TikTok along with subscribing to their email newsletter via their website. This way you'll hear the Cheirosa ‘59 announcement first and can get your order in fast before that dreaded out of stock message hits!

Why We Love Sol de Janeiro

There are so many reasons Sol de Janeiro has amassed a army of devoted fans all around the world. Let's dive into some of the key factors behind this brand's stratospheric rise to success within less than 10 years:

Products That Truly Transform Skin & Senses

While the delicious scents are definitely part of Sol de Janeiro's appeal, the brand backs it up with high performance formulas powered by sustainably sourced Brazilian botanicals. Their hero ingredient Cupuaçu butter nourishes skin with a megadose of plant-based collagen, polyphenols, essential fatty acids and vitamins C + E. Added natural guaraná increases microcirculation leaving skin firmer, smoother and perfectly prepped for bronzing.

Inclusiveness & Body Positivity

Sol de Janeiro stands for embracing all types of beauty whether you're slim or curvy, young or mature. Their imagery and messaging empowers women to love themselves as they are while their products enhance natural assets like shapely bums and kissable lips.

Shareable Moments On Social Media

From the day glow packaging to the bum-shaped bottles, Sol de Janeiro's products are literally made for Instagram. The brand has strategically embraced content creators and influencers to drive word of mouth and exponential brand awareness. A scroll through their hashtag delivers non-stop tropical eye candy and self love inspiration to brighten your day.

Giving Back To Brazil

Brazil will always be at the heart of Sol de Janeiro which is why they actively support Brazilian communities via ongoing partnerships with local charities. This includes urban reforestation projects to rebuild Brazil's precious ecosystems and educational programs to nurture future generations.

By purchasing Sol de Janeiro's products, customers can enjoy world class formulas while also helping to drive positive change in Brazil - it's feel good beauty at its best!