Morgan & Morgan Law Firm - America's Largest Injury Law Practice

Introduction to Morgan & Morgan Law Firm

Morgan & Morgan is one of the largest and most recognizable personal injury law firms in the United States. With offices located across the country, Morgan & Morgan has made a name for itself with its catchy slogan "For The People" and its bold marketing campaigns. The firm handles all types of personal injury and civil litigation cases on behalf of plaintiffs. In recent years, Morgan & Morgan has expanded into class action lawsuits as well.

Founded in 1988 by attorney John Morgan in Orlando, Florida, Morgan & Morgan has grown exponentially over the past three decades. John's sons Mike and Matt Morgan later joined the firm as partners. Together, the Morgan family built the firm into the powerhouse it is today. In addition to the Morgans, Morgan & Morgan employs over 500 lawyers and 2,000 support staff across 20+ offices nationwide.

Areas of Practice

Morgan & Morgan takes on a wide variety of personal injury and civil litigation cases every year. Their core practice areas include:

Car Accidents

One of the firms largest practice groups deals with car, truck and motorcycle accidents. They handle injury claims arising from drunk driving crashes, distracted driving, rollovers, and other collisions. The car accident lawyers deal with insurance companies to pursue maximum compensation for medical bills, lost wages, pain and suffering.

Medical Malpractice

The medical malpractice lawyers at Morgan & Morgan pursue compensation for victims of medical negligence. This includes surgical errors, misdiagnosis, delayed diagnosis, anesthesia errors, and other medical mistakes that cause harm. The firm investigates cases and holds hospitals and doctors accountable.

Premises Liability

Morgan & Morgan litigates premises liability claims when property owners fail to maintain safe premises. Cases may involve unsafe conditions in retail stores, hotels, shopping malls, restaurants or other businesses if injuries occur. The firm seeks compensation for victims' medical treatment, rehabilitation and other losses.

Workplace Accidents

Workplace accidents are another common claim handled by Morgan & Morgan. Injuries arise from construction accidents, slip and falls, exposure to chemicals or asbestos, equipment malfunctions, explosions and other hazards. The firm advocates for injured workers to obtain workers' compensation benefits and may pursue third-party negligence claims.

Wrongful Death

Morgan & Morgan represents families who have lost loved ones due to someone else's negligence or wrongful actions. The firm understands no amount of money can make up for the loss of life, but it can ease financial burdens and provide a sense of justice. The lawyers aggressively pursue wrongful death claims and fight for maximum compensation.

Defective Products

Morgan & Morgan's product liability practice group goes after manufacturers who make dangerous or defective products that injure consumers. Some common defective products include vehicles, medical devices, prescription drugs, toys, household appliances and more. The firm handles cases for product-related injuries nationwide.

Class Action Lawsuits

In recent years, Morgan & Morgan has been pursuing more class action lawsuits on behalf of large groups of plaintiffs. These cases often involve consumer rights, data privacy breaches, unfair business practices, false advertising and other matters affecting large populations. The firm strives to enforce corporate accountability through class actions.

The Firm's Marketing & Advertising

One of the keys to Morgan & Morgan's brand recognition and success has been its catchy ad campaigns and memorable slogans. John Morgan decided early on to invest heavily in television advertising, a move that paid off in terms of name recognition. Morgan & Morgan ads are everywhere from billboards and online media to TV, radio and Youtube. Some of their slogans include:

• "For The People" - Morgan & Morgan's most famous tagline, portraying the firm as advocates for ordinary citizens
• "One Call, That's All" - Emphasizing quick legal help from a single phone call
• "There's Nothing Like Fighting For Justice...And Winning!" - Playing up Morgan & Morgan's litigation strengths

The firm uses image ads showing attorney John Morgan speaking directly to camera in a friendly, relatable way. The goal is to come across as compassionate and trustworthy to potential clients. While critics argue the ads sensationalize the legal system, Morgan & Morgan credits its marketing for much of its success.

Controversies & Criticisms

Given its scale and high profile nature, Morgan & Morgan has faced controversies and criticisms over the years. Some of these include:

Fee Disputes

Some former clients have complained about excessive legal fees charged by Morgan & Morgan attorneys after settling cases. There are always two sides in fee disputes, as complex contracts govern attorney fees. However, critics argue the firm's fees don't always align with the value provided.

Over-Litigation

The insurance industry and big business often accuse Morgan & Morgan of frivolously over-litigating minor claims just to make money. They argue the firm's TV ads attract clients with exaggerated promises of big money lawsuits. While clearly self-serving, the criticisms speak to a broader debate over the role of litigation in society.

Political Controversies

Given Morgan & Morgan's size and influence in Florida, the firm and its attorneys are sometimes involved in political controversies in the state. Critics argue the firm's lawyers use political clout and ties to benefit themselves financially through their work. But the firm points to its financial support of and advocacy for consumer rights issues.

Notable Successes & Large Settlements

While Morgan & Morgan handles tens of thousands of routine cases annually, the firm has also achieved many notable big money verdicts and settlements over the years. Some examples include:

• $75 million verdict for the parents of Colton Rodriguez in Florida who died at birth from oxygen deprivation due to medical negligence.
• $60 million class action settlement with Grocery Manufacturers Association over false food labeling.
• $40 million settlement in Florida over airbag malfunction injuries to drill worker Zachary Rowles.
• $31 million verdict against Global Contact Lens for selling contact lens solution that caused eye fungal infections.

These multi-million dollar recoveries showcase Morgan & Morgan's litigation prowess. While few cases result in huge payouts, the firm takes on cases other lawyers turn down and fights aggressively on the principle "Bad Things Happen To Good People". Big jury verdicts also bring the firm lots of media attention.

Morgan & Morgan's Future

Morgan & Morgan continues to expand nationwide, opening new offices across the United States every year. The firm is building its presence particularly in the Southeast and Midwest. Its growth shows no signs of slowing down as the Morgan family invests millions into the business each year. With John Morgan still at the helm into his 60's, the firm seems poised for many more years of success.

Some analysts argue Morgan & Morgan has become too obsessed with growth, risking its family-oriented culture. However, the firm insists its mission remains helping injured people and holding wrongdoers accountable. With thousands of employees and millions of dollars spent annually on memorable marketing campaigns, Morgan & Morgan has cemented itself as one of America's preeminent plaintiff's litigation firms.