We Don't Talk About Bruno: The Viral Hit Song From Disney's Encanto

The Hit Song From Encanto That Took The World By Storm

Disney's animated musical fantasy film Encanto captivated audiences when it was released in late 2021. But it wasn't until the release of the soundtrack that one particular song took the world by storm. That song was "We Don't Talk About Bruno."

Within weeks of the soundtrack release, "We Don't Talk About Bruno" shot to the top of the music charts, becoming the first Disney song to reach number one on the Billboard Hot 100 since "A Whole New World" in 1993. So what is it about this catchy tune that has made it such a massive hit?

The Mysterious Bruno Character

"We Don't Talk About Bruno" introduces viewers to the character of Bruno Madrigal, who possesses the gift of prophecy but is shunned by the magical Encanto family after making an ominous prediction. The song explains that Bruno has become a taboo subject in the household, with various family members recounting their uneasy memories of him.

By keeping Bruno as this mysterious, unseen character, the song builds intrigue and curiosity around him. The audience is left wondering what dire prediction he made and why exactly the family refuses to speak of him anymore. This air of mystery surrounding Bruno adds to the song's appeal.

The Catchy Colombian-Inspired Sound

From its rapid rhythms to its infectious melody, "We Don't Talk About Bruno" is brilliantly catchy. The song was written by Lin-Manuel Miranda and draws inspiration from traditional Colombian music, using elements like accordion, strings, and guiro.

The contrasting vocal styles as different characters chime in also adds musical interest. The bouncy upbeat sound is undeniably fun to listen and dance to, making the song incredibly memorable.

Dynamic Group Vocal Performance

Unlike most Disney songs led by a single character, "We Don't Talk About Bruno" features a dynamic group of vocalists. Vocals trade off between rapped verses by the characters Dolores, Camilo, and Felix and more melodic portions sung by Pepa, Julieta, and Isabela.

This back and forth conversation style gives the feeling of gossiping and draws the listener into the drama. The overlapping vocals also nicely convey the chaotic, tense family dynamic. Having an ensemble lead draws us in and showcases more of the film's characters.

Relatable Family Drama

By centering around family secrets and avoidance of an uncomfortable topic, "We Don't Talk About Bruno" explores relatable family dynamics. Many families have their own versions of Bruno - the relative or situation that no one wants to address. This universal theme resonates with many listeners.

The song is also about the complexities of family, the clashing perspectives between different members, and the messiness that results when tensions boil over. This family infighting is something many in the audience can identify with.

Fun Fan Engagement on Social Media

The song also took off thanks to fun social media engagement from fans. On TikTok, people created dances and used the "green screen" effect to act out the musical conversation between characters. Fans also bonded over their shared enthusiasm for the catchy tune.

By sparking joyful participation from listeners, the song organically gained traction on social platforms. The broad appeal and energetic sound made it perfect for TikTok dances, lip-syncs, and other creative content.

Lasting Pop Culture Impact

Well after its release, "We Don't Talk About Bruno" continues to have a monumental pop culture impact. It dominated music charts, radio airplay, streaming, and social media for weeks. The song's ubiquity and widespread public enthusiasm are undeniable.

It also nabbed prestigious awards like the 2022 Critics Choice Award for Best Song and is nominated for an Academy Award for Best Original Song. Covers of the song abound on YouTube from singers around the world.

Most importantly, the tune is still stuck in the heads of millions and conjures fond memories of the film. For introducing one of Disney's most charismatic hits in years, Encanto has "We Don't Talk About Bruno" to thank.

FAQs

Who sings "We Don't Talk About Bruno"?

The song features an ensemble vocal performance by various cast members including Carolina Gaitán, Mauro Castillo, Adassa, Rhenzy Feliz, Diane Guerrero, Stephanie Beatriz, and Olga Merediz.

What genre is "We Don't Talk About Bruno"?

The song was written by Lin-Manuel Miranda and draws influence from traditional Colombian music styles like cumbia, mapalé, and bambuco. It combines those Latin rhythms with contemporary styles like hip hop and rap.

Why did "We Don't Talk About Bruno" become so popular?

Factors like its mysterious character Bruno, catchy sound, group vocal performance, family drama theme, and fun social media engagement helped the song go viral and top charts.

Did "We Don't Talk About Bruno" win any awards?

Yes, it won the Critics Choice Award for Best Song in 2022. It was also nominated for an Academy Award for Best Original Song.

Is there a music video for "We Don't Talk About Bruno"?

Yes, Disney released an official music video for the song featuring animated scenes from Encanto along with footage of the cast singing in the recording studio.