Bath & Body Works: Bestselling Scents, Candles, Gifts & More

The Origins of Bath & Body Works

Bath & Body Works, now known simply as BBW, began in 1990 as a division of Limited Brands. It started out selling a wide variety of personal care and beauty products such as fragrances, body lotions, shower gels and hand soaps. Over the past three decades, Bath & Body Works has grown into one of the most recognizable beauty retailers in the United States.

Expanding the Product Line

While fragrances and body care remain core to the BBW business, the company has expanded its offerings over the years to include candles, hand soaps and sanitizers, beauty tools and accessories as well as home decor items. This broader product selection has attracted more shoppers into Bath & Body Works stores and helped cement its status as a go-to destination for all things related self-care and home fragrance.

The Importance of In-Store Customer Experience

A defining feature of Bath & Body Works is the emphasis it places on the in-store experience. All stores feature prominent fragrance areas where customers can test out various signature scents like Warm Vanilla Sugar, Japanese Cherry Blossom and A Thousand Wishes. Being able to sample products is vital for shoppers when making fragrance and body care purchases.

Bath & Body Works also drives excitement through seasonal offerings and special collections. Popular yearly lines include fragrances and products themed around holidays such as Valentine’s Day and Christmas. Limited edition collections also drop frequently, giving customers more reason to make repeat visits.

Bestselling Bath & Body Works Scents

When it comes to fragrances, Bath & Body Works has released countless scents over the past 30+ years. But only the most popular, nostalgic and groundbreaking fragrances have achieved icon status. These all-time top scents continue selling year after year.

Warm Vanilla Sugar

Launched in 2000, Warm Vanilla Sugar rapidly became one of the brand's signature scents. True to its name, this fragrance opens with sparkling notes of sugar crystals and crushed vanilla beans. Mid notes of whipped buttercream and a base of sensuous amber and musk round out this ultra-feminine scent.

Japanese Cherry Blossom

Japanese Cherry Blossom transports wearers straight to Asia with lush cherry, plum and rice flower. Released in 2006, its delicate floral-fruity scent profile carved out a distinctive niche in the Bath & Body Works fragrance portfolio. Over 15 years later, Japanese Cherry Blossom remains a bestseller.

A Thousand Wishes

Newer to the lineup is 2014’s A Thousand Wishes. Designed as the perfect “everyday” fragrance, this perfume combines fresh sparkling champagne, crystal peonies, almond crème and a hint of pink musk. It quickly ascended to all-star status at Bath & Body Works with its clean yet warm scent trail.

Bath & Body Works Beyond Fragrances

Nowadays, Bath & Body Works is about more than just fragrances. While its body care products and mists anchor the business, the brand also excels in personal care, home products and everything in-between. Next time you shop, explore some of these categories.

Candles

No home is complete without Bath & Body Works candles. Three-wick classics like Mahogany Teakwood, Fresh Balsam and Vanilla Bean Noel infuse spaces with inviting scent. Votive candles and single wicks make great gifts too. New launches happen frequently so you’ll always discover something fresh.

Hand Soaps & Sanitizers

With trillions of germs lurking everywhere, hand soaps and sanitizers are a must. Bath & Body Work’s pocketbac sanitizers kill bacteria on the go with lightly scented formulas. Foaming hand soaps nourish skin while washing away grime. Pick up a few seasonal scents to get you through cold and flu season.

Gift Sets & Beauty Tools

Stumped on what to get your BFF or mom for the holidays? Bath & Body Works gift sets take the guesswork out of gifting. From fragrance sampler sets to self-care kits, all come prettily packaged at different price points. Beauty tools like loofahs, makeup brushes and hair accessories also delight.

Get Rewarded with Loyalty Programs

Sign up for the Bath & Body Works loyalty program to access special savings and promotions. Members unlock perks like free shipping, birthday gifts, early access to sales and bonus coupon offers. Credit cards also let you rack up extra rewards you can redeem for future purchases.

Between stellar scents, pampering products and personalized promotions, it’s easy to see why Bath & Body Works has amassed legions of devoted fans. Visit a store near you or shop online at bathandbodyworks.com to explore bestsellers, new arrivals and limited editions.

FAQs

What is the most popular Bath & Body Works scent?

Bath & Body Works' most popular and top-selling scent is Warm Vanilla Sugar, launched in 2000. It features notes of vanilla, buttercream and musk.

Does Bath & Body Works offer loyalty rewards?

Yes, signing up for the free Bath & Body Works loyalty program provides members special offers like birthday gifts, early access to sales, free shipping and extra coupon promotions.

Where can I buy Bath & Body Works products?

Bath & Body Works products are sold online at bathandbodyworks.com as well as in over 1,700 retail locations across the United States and Canada.