When is the Best Time to Post on TikTok? Optimal Posting Times and Strategies

When Should You Post on TikTok for Maximum Engagement?

Deciding when to post content on TikTok is an important aspect of using the platform effectively. While the algorithm that determines which videos get shown to users is complex, most experts agree that posting at strategic times can dramatically improve engagement.

So when is the best time to post on TikTok? Here's a breakdown of how posting times impact views, likes, comments, and overall growth for TikTok creators.

Peak Usage Times on TikTok

First, it helps to know when TikTok usage peaks. The app sees heavier traffic and engagement at the following times:

• Early evenings (between 6-9 PM)
• Late mornings/early afternoons on weekends
• During weekday lunch breaks (11 AM-1 PM)

Posting around these high-traffic times means more users will see your content right away. This gives your videos a better chance of going viral.

Best Times to Post for Your Target Audience

Peak usage times are a good starting point. But it's also crucial to post when your audience is most active on TikTok.

Analyze when your current followers engage with your content. You can use TikTok analytics to see:

• Most popular posting times
• Top traffic sources
• Locations of followers

Look for when your posts get the most views, likes, comments, and shares. Adjust your posting times based on when your followers are online and responding.

Consistency Matters More Than Anything

While timing matters, experts agree consistency is even more important for TikTok growth. Posting regularly helps the algorithm recommend your account, and gives followers incentive to keep checking back.

It's better to post daily at 3 PM than sporadically whenever engagement seems highest. Even if 3 PM isn't peak time, staying consistent at that slot trains the algorithm and audience.

So once you find a good time, stick with it. Consistency should be your priority, not chasing engagement spikes throughout the day.

Optimal Posting Frequency on TikTok

How often should you actually post? Here are some best practices:

• 1-3 times per day for accounts with under 1,000 followers
• 3-5 times per day for accounts with 1,000-10,000 followers
• 5-10 times per day for accounts with 10,000-100,000 followers
• 10+ times per day for accounts with over 100,000 followers

As your following grows, increasing posting frequency helps keep each video's views and engagement from cannibalizing the others. More posts give viewers more to watch and engage with.

When to Post: Monday Through Sunday

You can optimize times further by posting certain content on certain days. Here are tips for each day of the week:

Monday:

• Share motivational and inspiring content to start the week off right.
• Post your newest, creative videos to stand out.

Tuesday & Wednesday:

• Great days for trending challenges, effects, hashtags, and topics.
• Interact heavily with other accounts by reacting to videos, dueting, etc.

Thursday:

• Post throwback/nostalgic content #ThrowbackThursday.
• Respond to comments and engage with your followers.

Friday:

• Fun, weekend hype posts tend to perform well.
• Singalongs and lip-syncs are popular.

Saturday & Sunday:

• Weekends see more views as users have free time.
• DIY how-tos and life hacks get engagement, as do relaxing ASMR videos.

Pay attention to how each type of content performs on different days. You may notice your followers crave certain videos more on weekends versus weekdays, for example.

Best Practices for Posting Times on TikTok

To sum up, here are some top tips for optimizing when you post on TikTok:

• Post 1-3 times daily if under 1,000 followers.
• Post 3-5 times daily for 1,000-10,000 followers.
• Post 5-10 times daily for 10,000-100,000 followers.
• Post 10+ times daily if over 100,000 followers.
• Stay consistent with timing rather than sporadically chasing engagement.
• Post when your current audience is most active.
• Leverage peak evening, weekend mid-morning, and weekday lunch break times.
• Create content types that fit each day Monday through Sunday.
• Always analyze your own account's analytics to see what works.

While the algorithm is complex, these posting time best practices will help you maximize views, likes, and overall growth. Consistency and understanding your audience are key.

What posting times have you found work best? Let us know your top tips in the comments!

FAQs

What are the best times of day to post on TikTok?

The peak times for engagement on TikTok are early evenings (6-9 PM), late mornings/early afternoons on weekends, and weekday lunch breaks (11 AM-1 PM). Posting during high-traffic times can help get more initial views.

How often should you post on TikTok each day?

Post 1-3 times per day if you have under 1,000 followers. As your following grows, increase frequency to 3-5 posts (1,000-10,000 followers), 5-10 posts (10,000-100,000 followers), or 10+ posts per day (100,000+ followers).

Is it better to post consistently or at different times?

Consistency matters more than posting sporadically whenever engagement seems highest. Stick to a consistent schedule, even if it isn't during peak times, to train the TikTok algorithm and audience.

Should you tailor content to the day of the week?

Yes, certain content types tend to perform better on certain days. Motivational and creative videos work well on Mondays. Trending challenges and interacting with other accounts is best midweek. Throwbacks are perfect for Thursdays.

How can you find the best times for your audience specifically?

Use TikTok analytics to see when your current followers are most active and engaging with your content. Identify your top traffic sources, locations, and posting times. Then adjust your schedule accordingly.