BTS "Us, Ourselves" 2022 Photo Folio Offers Intimate Backstage Glimpses

BTS Releases "Us, Ourselves" 2022 Photo Folio

BTS, the hugely popular 7-member Korean boy band, thrilled fans in November 2022 by announcing the release of a special photo folio titled "Us, Ourselves." As the name implies, this photo book gives fans an inside look at BTS during 2022, offering intimate glimpses into the lives of RM, Jin, Suga, J-Hope, Jimin, V and Jungkook during a milestone year for the group.

Elegant Unboxing Experience

As longtime devotees know well, BTS sets the bar high when it comes to merchandise packaging and unboxing experiences. This photo folio is no exception - housed in an understated but elegant gray archive-style box, the unboxing itself whets fans' appetite for the exclusive photo book held within.

The attention to detail elevates the experience of receiving and interacting with this BTS merchandise. From the subtly textured cover awaiting the owner's touch, to the archival document sleeves housing the photo cards inside, to the textured pages fanning out BTS in black and white, "Us, Ourselves" offers a sublime, interactive unboxing and viewing ritual for ARMY to participate in.

Intimate Moments & Beautiful Photography

Within the folio's pages, fans are treated to rare, intimate photography of BTS members during their milestone 10th year together. Both candid spontaneous moments and artfully staged photographic compositions reveal the seven artists reflecting on this significant career moment.

Special emphasis seems to be placed on capturing the members in quiet moments of contemplation - whether thoughtful J-Hope gazing out an airplane window or Jungkook curled up in an oversized sweater, the images feel unusually organic and honest.

The photography itself is gorgeously composed in black and white, lending an artful, timeless quality to the folio. The vivid personalities of RM, Jin, Suga, J-Hope, Jimin, V and Jungkook shine through, even in monochrome.

BTS Reflects on Ten Meaningful Years Together

The release of this folio coincided with celebrations surrounding Bangtan Sonyeondan's 10-year anniversary as a groundbreaking Korean group making global waves. As such, "Us, Ourselves" captures BTS in a reflective space - appreciating how far they've come, as well as each other's integral role in their success.

Group Synergy Powering Individual Growth

In describing the project, BTS shared that "[the photo folio] contains the story of our tenth anniversary, which we wanted to share with ARMY who have always been by our side." They reflected on having confronted extraordinary highs and lows together, while still managing to grow as individual artists.

The maturity gained from these shared experiences - paired with the tight-knit support system the membets provide each other - enables their continuing evolution as musicians. As RM shared, "When times are tough and I get exhausted...I have the members and ARMY there for me to lean on."

Excitement Around Further Anniversary Plans

BTS acknowledged their breakneck pace and non-stop schedules over the past decade, reassuring fans that anniversary output like "Us, Ourselves" let them pause and recharge so they can craft even more meaningful art going forward.

Fans appreciate these honest reflections from BTS, and feel their anticipation building as the group teases even more output to come. If this photo folio is just the opening act honoring their first 10 years together, ARMY cannot wait to see what comes next from BTS!

Fan Response & Reactions

As expected, ARMY met the announcement of the "Us, Ourselves" photo folio with tremendous enthusiasm, breaking records with pre-order numbers following the merchandise reveal.

Breaking Sales Records

Within just 10 days, pre-orders for the BTS photo folio surpassed 1.7 million copies sold globally - now officially the best-selling photobook ever, out-pacing prior records held by BTS members' individual offerings.

This staggering fan support reaffirms both the massive popularity of BTS, as well as the deep connection and trust between the group and ARMY. Fans universally feel that any access inside the artistic process of RM, Jin, Suga, J-Hope, Jimin, V and Jungkook is a privilege worth supporting.

Outpouring of Fan Tributes

Beyond impressive sales numbers, SNS platforms overflowed with fan tributes as ARMY expressed their anticipation, pride and gratitude around the impending photo folio drop. Fans eagerly shared which version they purchased, what inclusions they hoped to pull, and which contemplative black and white images spoke to them the most.

Countless tweets, Instagram posts, reaction videos and Tiktok dances from ARMY members celebrated this collaborative keepsake between artist and fan. BTS clearly conveyed their appreciation right back, sharing that "this album came to be with so much support from ARMY."

If the overwhelming early reception is any indication, "Us, Ourselves" promises to deliver an impactful shared moment between BTS and ARMY during a banner year. With the group's future brighter than ever, fans eagerly anticipate what the next decade of partnership might bring!

FAQs

What is the name of the new BTS photo folio?

The BTS photo folio is titled "Us, Ourselves." It was released in November 2022 to commemorate the group's 10th anniversary.

How many copies of the "Us, Ourselves" photo folio were pre-ordered?

Within just 10 days, pre-orders for “Us, Ourselves” surpassed 1.7 million copies globally - making it the best-selling photobook of all time.

What is included in the photo folio release?

The "Us, Ourselves" release includes an archive-style gray box housing the photo book itself, alongside photo cards of each member in black and white.

How did ARMY react to the photo folio announcement?

ARMY met the news with great enthusiasm, breaking sales records with their pre-orders. Fans also flooded SNS with anticipation and tributes around the personal photo folio.