Innovative Athletic Fabrics Behind Lululemon's Success

The Evolution of Fabrics at Lululemon

Lululemon has built a reputation for making high-quality athletic apparel using innovative technical fabrics. As a pioneering athleisure brand, Lululemon is constantly developing new fabrics that set trends in the activewear industry.

Focus on Form, Function and Sustainability

When designing fabrics, Lululemon emphasizes both form and function. Their fabrics excel at wicking moisture, allowing range of motion, and holding up to frequent use and washing. Lululemon also prioritizes sustainability through the use of recycled plastics and sustainably-sourced wood pulp in many of their fabrics.

Proprietary Fabrics and Technologies

Many of Lululemon's most popular fabrics leverage proprietary technologies to enhance stretch, breathability, shape retention and more. Some examples of branded fabrics include Luon®, NuluTM, EverluxTM, and SilverescentTM. Lululemon frequently innovates new fabrics to meet evolving consumer needs and athletic trends.

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FAQs

What fabrics are most commonly used by Lululemon?

Some of Lululemon's most popular proprietary fabrics include Luon® (a moisture-wicking, four-way stretch fabric), NuluTM (an ultra-soft, brushed fabric), EverluxTM (a cool-to-the-touch fabric with two-way stretch), and SilverescentTM (an anti-stink, thermal regulating fabric).

How often does Lululemon release new fabrics?

Lululemon is constantly innovating new technical fabrics and releases updated versions or brand new fabrics about 2-4 times per year. Their design team closely tracks consumer feedback and athletic wear trends to meet evolving needs.

Does Lululemon use sustainable fabrics?

Yes, sustainability is a major priority for Lululemon when developing new fabrics. Many of their fabrics incorporate recycled plastics, sustainably sourced wood pulp, non-toxic dyeing processes, and more. They publicly share sustainability goals for all product lines.

Why are Lulu fabrics often more expensive?

The technical innovation, proprietary technologies, ethical manufacturing standards, and overall quality that go into Lululemon fabrics justify their higher price compared to mainstream activewear brands. Consumers are paying for better performance, responsibly-made apparel.