Trendy & Ultra-Absorbent Beach Towels for Seaside Fun

The Perfect Beach Towel for Fun in the Sun

A day at the beach promises sun, surf, and sand—and the right beach towel makes it even more enjoyable. When choosing a towel for all your seaside adventures, it's key to find one that's ultra-absorbent, sand-resistant, quick-drying, and stylish. At Owala, our line of beach towels checks all those boxes and more with their unique designs made from high-quality materials built to last.

Behind the Scenes: The Making of Owala Beach Towels

From ideation to production, creating durable and eye-catching beach towels takes careful planning and attention to detail. Recently, we offered a special behind-the-scenes look at our towel photoshoot to give fans a glimpse of what goes into showcasing our products. Hosted on location at a Southern California beach, we revealed some of the tricks of the trade used by our creative team.

Choosing the Perfect Backdrop

Selecting the right setting for a beach towel photoshoot is an important first step. We chose a stretch of gorgeous golden sand and rolling waves that really allowed the bright colors and fun patterns of the towels to pop. The scenic backdrop evoked that classic seaside atmosphere, creating lifestyle images that resonated with customers and conveyed the towels’ intended use in a natural way.

Styling for Maximum Appeal

Once we selected the location, styling played a huge role in idealizing the product. We used folds, drapes, and careful positioning to show the towels at their best, focusing on their vivid hues and unique graphics. We also incorporated beach balls, hats, sunglasses and other accessories to build out lively vignettes. The right props add a playful touch and get customers imagining themselves lounging on their new Owala towel.

Setup and Shooting

When it came time for shooting, we worked swiftly to capture lots of options, adjusting poses and arrangements to highlight the very best features of each beach towel. Zooming in on details like hems and fabric textures provided an up-close look at quality construction. Pulling back revealed the towels’ full impactGRAPHIC designs that make a bold statement on the sand. Throughout the process, we shifted angles, used filters, and leveraged lighting to create vivid and compelling images.

Editing Brings the Magic

The final step tied everything together as our editing team selected the best photos and put the finishing touches on each image. Bright filters made colors pop even more. Cropping drew focus to the fun patterns that make Owala towels stand out. And subtle lighting tweaks added depth. The end result: catalogue-worthy lifestyle images that make customers eager to purchase their very own beach towels for nonstop good vibes once beach season arrives.

Must-Have Features of Quality Beach Towels

Not all beach towels perform the same when it comes to a day of swimming, tanning, and playing in the sand. The best options have characteristics that allow them to withstand heavy use outdoors while still being convenient and comfortable. Based on our decades of expertise, these are the top features we build into every one of our towels.

Ultra-Absorbency

After a dip in the ocean or pool, you want your towel to soak up moisture quickly so you can go back to lounging and relaxing. Owala beach towels are highly absorbent, immediately whisking water away from your skin thanks to specially engineered fabric. And the sumptuous texture keeps you cozy as you dry.

Sand-Resistant Fabric

Nothing ruins a great beach towel faster than scratched skin from sand worked deep into the fibers. Owala’s proprietary weave allows sand to easily fall off your body and the towel's surface after use, keeping grit from clinging to the fabric. Shake it out with ease and avoid scratchy irritation.

UV Protection

Harmful rays from the sun can wreak havoc on skin and eyes if you’re not protected. Owala towels are specially treated to block up to 50+ UPF UV rays, allowing you peace of mind as you lounge seaside for hours.

Vivid Colors That Last

Nothing beats the eye-catching punch of vivid colors when it comes to a fun beach towel. Owala uses a specialized reactive dyeing process that infuses rich pigment deep into the towel fibers. The result? Vibrant hues that never fade no matter how many times they go through the wash.

Fast-Drying Fabric

After a challenging game of beach volleyball or blustery day along the shore, you want your towel to dry quickly so it's ready to pack up and go. Constructed of unique materials that release moisture rapidly, our beach towels dry in a flash so they’re always available when adventure calls.

Trendy Owala Beach Towel Designs

Along with unbeatable performance, Owala beach towels feature irresistible styles you won't find anywhere else. We partner with independent artists to create exclusive patterns, ranging from tropical motifs to abstract geometrics. The common thread? Each design evokes the feeling of sunny, carefree days at the beach.

Flamingo Sunset Towel

Pretty pink flamingos watch a golden sunset in this vibrant beach towel design meant to conjure vacation vibes. Paired with aqua blue and lime green stripes and festive palm fronds, it’s perfect for water lovers and island dreamers.

Pineapple Party Towel

This playful towel sets the scene for a tropical luau, showcasing cute pineapples in every shade. Scattered among bold zigzags and colorful confetti dots, it exudes a festive, fanciful mood.

Tie Dye Wave Towel

Far-out tie dye swirls meet crashing waves in this ‘70s psychedelic dream of a beach towel. Gradating bands of blue fade into foamy white tips for major retro surf appeal.

Abstract Rainbow Towel

Bursting with an explosion of rainbow colors, this vibrant zigzag towel proves function can also be art. The eye-catching abstract pattern packs a visual punch when laid out on the sand.

Beach Towel Care and Maintenance Tips

To keep your Owala beach towels looking and performing their best over many seasons of use, follow these easy care instructions.

Wash in Cold Water

Always use cold water when laundering to help the dyes, fabrics and UV protective coatings last longer.

Line Dry is Best

While you can occasionally tumble dry on low if needed, line drying is gentler on the fibers and keeps towels soft.

Avoid Bleach and Fabric Softener

For brighter colors and better absorbency over time, skip the bleach and fabric softener which can break down towel materials prematurely.

Shake Out Sand

Before tossing in the wash, shake towels vigorously to dislodge as much sand as possible so it doesn’t get trapped in the fibers.

Treat your fun Owala beach towel right and it will keep you comfortable trip after trip to the shore. Contact us anytime with questions about caring for and enjoying our products.

FAQs

What fabric are Owala beach towels made from?

Owala beach towels are constructed from a proprietary microfiber fabric blend designed for exceptional softness, absorbency, and durability. The materials make them perfect for repeated use in outdoor, active settings.

How do the towels block UV rays?

The fabric undergoes a unique finishing process to permanently integrate UV-blocking elements into the towel fibers, creating reliable sun protection that lasts over many washes without needing to reapply chemical coatings.

How long do the beach towels take to dry out?

Thanks to advanced quick-dry technology, Owala beach towels dry in record time - usually less than an hour in direct sunlight. The special fabric construction whisks moisture away rapidly.

What size are the beach towels?

Owala beach towels measure approximately 35 x 70 inches unfolded. This oversized design provides ample room to spread out comfortably on the sand while sunbathing or relaxing.