The Viral BGDC Shirt Trend Taking Over TikTok and Fashion
The Story Behind the Popular BGDC Shirt Trend
If you've been on TikTok lately, you may have noticed a popular trend of people wearing shirts with the letters "BGDC" on them and singing along to a catchy tune. BGDC stands for "Bad Girl Don't Care" and is both a song and merch line created by TikTok user and singer @kaileemckenzie. The BGDC trend has taken off in recent months and become a viral sensation, with thousands of TikTok users posting videos wearing the signature shirt and singing the hashtagable lyrics.
The Origins of the BGDC Shirt Trend
The BGDC shirt was created by 18-year-old Kailee McKenzie (@kaileemckenzieofficial on TikTok). Kailee is a singer, songwriter, and content creator from Los Angeles, California. In July 2022, Kailee posted a TikTok video singing an original tune with the lyrics "Bad girl don't care...sad girl don't care...mad girl don't care." The video quickly went viral, amassing over 800,000 likes in just a few days.
Soon after, Kailee wrote a full-length song titled "BGDC" and began selling merch with the BGDC logo and lyrics. The shirts come in a variety of colors with the letters BGDC prominently displayed on the front or back. Kailee also encourages fans to post TikToks wearing their merch and singing along to the song using the hashtag #BGDCshirt.
The BGDC Song
The full-length BGDC song features lyrics about embracing confidence and attitude as a young woman. Some of the viral lyrics include:
"Bad girl don't care
Sad girl don't care
Mad girl don't care
You ain't never seen a queen get down like this"
And the hook:
"Cause I'm that BGDC
That bad girl don't care
BGDC
I'm that bad girl don't care"
The lyrics are catchy, rhythmic, and easy for fans to memorize and sing along to in their own videos. Even celebrities like Lizzo have posted themselves singing along to the BGDC song while wearing the trendy tee.
Popular TikTok Dance Trend
In addition to the shirts, the BGDC song has inspired a popular TikTok dance routine. TikTok dancer @kaelinjai came up with choreography set to the song which has been replicated by users across the platform. The dance includes proudly pointing to the BGDC shirt on the word "BGDC" in the chorus.
Dancers often wear the shirt while doing the routine and encourage viewers to buy the merch using Kailee's custom link in their bio. The styling is also on trend - paired with baggy jeans or cargo pants and sneakers for a cool streetwear vibe.
Why People Love the BGDC Trend
So why has this BGDC trend taken off so rapidly on TikTok and beyond? A few reasons it's resonated with so many fans:
- Catchy, repetitive lyrics that get stuck in your head
- A fun, danceable beat that lends itself well to TikTok videos
- Empowering message about confidence, attitude, and self-expression
- Cute merchandise that fans are proud to wear and show off
- Opportunities for community - singing together, dance challenges, etc.
- Association with viral TikTok creator @kaileemckenzieofficial who has gained millions of engaged followers
It's the perfect intersection of music, merchandise, dance trends, and culture on TikTok propelling the BGDC shirt to popularity worldwide.
BGDC Goes Mainstream
While the BGDC shirt trend originated on TikTok, it has begun crossing over into mainstream pop culture as well. Celebrities like Charlie D'Amelio, Dixie D'Amelio, Lizzo, and other big names have posted TikToks in the recognizable BGDC tee.
The song has also spread to other social media platforms like Instagram and Twitter, with people posting their own versions singing along. Some retailers have even begun selling knock-off BGDC merchandise to get in on the trend.
And major publications like TeenVogue, Seventeen, and Billboard have covered the BGDC song and shirt craze as one of the biggest trends happening online right now. It's clear BGDC has made its mark beyond just the TikTok community.
The Future of BGDC
For creator Kailee McKenzie, the next step is releasing BGDC as a full single on streaming platforms like Spotify. The song is catchy and repetitive enough that fans think it could break into the mainstream music charts.
There also may be potential for Kailee to partner with a major brand for an official BGDC merch collaboration, or even expand the line into other apparel and accessories. The BGDC concept could grow into a lifestyle brand celebrating confidence for young women.
While viral trends come and go quickly on TikTok, BGDC has shown some serious staying power. This is likely only the beginning of the BGDC empire - so don't be surprised if you see those three letters pop up again and again in pop culture and fashion!
FAQs
Who created the BGDC song and shirt trend?
The BGDC song and merchandise was created by 18-year-old TikTok creator and singer Kailee McKenzie (@kaileemckenzieofficial). She originally posted a TikTok singing the lyrics "bad girl don't care" in July 2022 and it quickly went viral.
Where can I buy an official BGDC shirt?
You can buy official BGDC shirts directly from Kailee's website kaileemckenzieofficial.com. She sells a variety of styles and colors featuring the BGDC logo and lyrics from the song.
What are the lyrics to the BGDC song?
Some of the main lyrics are: "Bad girl don't care, sad girl don't care, mad girl don't care, you ain't never seen a queen get down like this" and "Cause I'm that BGDC, that bad girl don't care."
Is there a BGDC dance on TikTok?
Yes! TikTok dancer @kaelinjai came up with popular choreography for the BGDC song that features pointing to the shirt on the chorus. Many users have replicated the routine in their own videos.
Who has done the BGDC trend?
The trend has been done by huge TikTok stars like Charlie and Dixie D'Amelio as well as mainstream celebrities like Lizzo. It's also popular among younger users on the app.
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