A Look at Bumble's Signature Bee-Themed Glasses | Bumble Brand Story

A Look at Bumble's Signature Bee-Themed Glasses

Bumble, the popular dating and social networking app, has become known for its signature black and yellow bee-themed aesthetic. One of the most iconic parts of Bumble's branding is the Bumble glasses - oversized novelty glasses in the shape of a bumblebee.

These playful glasses with the wings coming off the sides and the bee antennae on top are often spotted at Bumble's flagship events like Hive Pop Ups and Bumble Bar Nights. They have become a way for the app to bring its digital community together in real life in a fun and memorable way.

Where Did the Bumble Glasses Originate?

The Bumble glasses were created in line with the app's overall bee-inspired branding. Bees represent productivity, community, and brightness - all values that Bumble aims to embody. The origins of the glasses tie back to Bumble's mission to create healthy relationships rooted in kindness, respect, and equality.

Bumble's founder Whitney Wolfe Herd was inspired by her time in college when she noticed people behaving better when they put on a costume or mask. She realized that anonymity can remove barriers and allow people to be more confident. This sparked the idea for building a social network focused on positive and empowering connections.

Bumble Glasses at Events and Pop-Ups

Bumble often provides the classic bee glasses for attendees at its events like Hive Pop Ups and Bumble Bar Nights. These are immersive brand experiences that allow the Bumble community to meet up offline and make real connections.

At a recent Bumble Bar Night in New York City, attendees were greeted with complimentary Bumble glasses. Partiers rocked the glasses as they posed in the photobooth, danced to music, and mingled with new friends. The glasses served as the perfect prop for photos and for sparking conversations at the event.

Bumble Bar Nights have also featured glasses like the Florence Bee Frames modeled after Florence Welch or the Apollo Bee Shades inspired by the Apollo theater in Harlem, NYC. But the OG bumble bee glasses remain the quintessential accessory of choice.

Buzzy Specs for Users and Influencers

In addition to handing out glasses at Hive events, Bumble has mailed the glasses to select users and influencers. Receiving a special Bumble Bee package with the glasses inside has become a coveted and instagrammable treat.

Influencers are often gifted the specs to support digital campaigns and amplify the buzz around new product launches or updates. The glasses are a great way for influencers to creatively showcase and share the Bumble brand with their audiences in an authentic way.

The Appeal of the Bumble Bee Glasses

So why have the Bumble glasses become such a popular accessory and event/marketing item for the brand? There are a few key factors driving the appeal.

Distinct Brand Recognition

The glasses offer a way for Bumble to differentiate itself in the world of dating and networking apps. No other brand has an iconic physical accessory tied to its digital experience. Spotting someone in the Bumble specs immediately calls to mind the app's values of empowerment, respect, and community.

Playful Icebreaker

In many ways, donning the bee glasses gives people permission to come out of their shells and connect more freely. The glasses attract attention and curiosity in a fun, non-threatening way. They can spark spontaneous conversations between strangers and get shy people engaging.

Self-Expression

The Bumble glasses appeal to people's sense of joy and self-expression. Posing in the glasses at a Bumble Bar Night or in photos lets people showcase their fun spirit. The glasses convey that you don't take yourself too seriously and are up for meeting new people.

Instagrammable Moment

In today's social media-driven world, the instantly recognizable Bumble glasses provide the perfect prop for Instagram-worthy photos. At Bumble's events, people excitedly line up to snap pics in the photobooths while sporting the glasses. They become a statement accessory to capture shareable memories.

Reminder of Shared Values

For Bumble's community, the glasses likely spark a sense of connection to the app's mission around kindness and respect. Wearing the iconic specs symbolizes that you support female empowerment, equality, and healthy relationships.

Bumble Glasses Create Buzz Online and Offline

Since their creation, the signature Bumble glasses have taken on a prominent role in the brand's marketing and community engagement efforts. They bring Bumble's mission to foster human connections through thoughtful design to life in a tangible and creative way.

While the Bumble glasses originated as a fun gimmick, they have evolved into a powerful identity symbol and conversation starter. For Bumble Bar Night goers and Hive Pop Up attendees, part of the experience is capturing that perfect pic rocking the specs.

Whether passed out at events, gifted to influencers, or spotted out in the wild, the Bumble glasses generate buzz for the brand. They represent a distinctive, innovative way for an app to extend its digital experience into the real world. For those who don the specs, they are a reminder of the power of kindness, confidence, and community.

FAQs

Where can I get my own pair of Bumble glasses?

Unfortunately Bumble glasses are not available for sale to the general public. They are currently only handed out at select Bumble events and gifted to influencers. Keep an eye out for any Hive Pop Ups in your area if you want to score your own pair!

What are some of the different styles of Bumble glasses?

The classic yellow and black bee-shaped glasses remain the signature style. But Bumble has also created special styles like the Florence Bee Frames and Apollo Bee Shades for specific events and campaigns.

Can I wear my Bumble glasses out to bars/clubs besides Bumble Bar Nights?

Absolutely! The glasses are designed for you to showcase your fun spirit wherever you go. Just be prepared for people to ask you about them since they are quite eye-catching.

Do the Bumble glasses come in prescription lens options?

No, the Bumble glasses distributed are non-prescription novelty glasses. However, you can always wear your own prescription glasses underneath a pair of Bumble specs!

Are Bumble glasses given out internationally or just in the US?

Bumble hosts events in many countries across North America, Europe, and Australia. The signature glasses are often provided regardless of location! Bumble is all about fostering a global community.