Introducing Saisei: The New Comfy Luxe Sustainable Fashion Brand

Introducing Saisei: A New Brand Offering Comfy Luxe Designs

The athleisure and sustainable fashion movements have continued to gain major traction in recent years. Consumers are seeking out comfortable, stylish pieces that also align with their values when it comes to environmental consciousness. Exciting newcomer Saisei is meeting that need with their comfy luxe designs made using recycled materials.

The Rise of Athleisure

Athleisure refers to athletic-inspired apparel that can seamlessly transition from workouts to everyday wear. The athleisure trend has steadily grown over the past decade, with more people wanting versatility and comfort from their wardrobes. Brands like Lululemon, Outdoor Voices, and Athleta have capitalized on this increased demand. Industry analysts predict the global athleisure market will reach $257 billion by 2026.

Sustainability as a Fashion Focus

Sustainable fashion and recycled materials are now highly sought after by modern consumers. There is a rising awareness of the environmental impact of fast fashion and textile waste. Using recycled fabrics and implementing eco-friendly manufacturing practices have become selling points for brands. According to McKinsey & Company research, 66% of consumers consider sustainability when making fashion purchases.

Introducing Saisei

New fashion label Saisei is bringing together the best of both worlds with their comfy luxe recycled designs. Saisei's pieces are made using post-consumer recycled materials like plastic bottles, recycled cotton, and regenerated nylon. By transforming waste into stylish athleisure pieces, Saisei is reducing textile waste and the use of virgin materials.

Behind the Scenes of the Saisei Photoshoot

To debut their new comfy luxe designs, Saisei organized an exciting photoshoot collaboration with Bandier. The Saisei x Bandier shoot took place in Bandier's New York City flagship store. It provided the perfect backdrop to showcase Saisei's inaugural collection.

Korean pop group BTS were selected as models for the photoshoot. Their stylish looks and global fanbase make them ideal ambassadors for Saisei's launch. Photographed wearing Saisei's comfy hoodies, joggers, and tennis skirts, BTS exemplified the brand's cool recycled athleisure aesthetic.

The photoshoot offered a behind-the-scenes glimpse at Saisei's very first collection. Pieces debuted included comfy staples like oversized crewnecks, bike shorts, and track pants, now reimagined through a sustainable lens. Saisei's modern silhouettes, muted color palette, and quality recycled fabrics achieve the perfect balance of comfort and luxury.

Shop the Saisei Collection

Saisei's collection of comfy luxe recycled apparel is now available to shop on Bandier's site and in their flagship stores. Prices range from $78 to $248, catering to a variety of budgets. By purchasing Saisei, customers can refresh their athleisure wardrobes while supporting sustainable practices.

Saisei's comfy pieces are perfect for looking stylish while working out, running errands, lounging at home, and everything in between. Items like the Oversized Crewneck Sweatshirt crafted from recycled cotton and spandex blend and the High Rise Biker Shorts made of quick-dry recycled polyester are designed for exceptional comfort. The Recycled Nylon Track Pants, Tennis Skirt, and Cropped Hoodie offer versatile options for anywhere your day takes you.

Saisei makes sustainability fashionable. Their on-trend athleisure designs are kind to both your body and the environment. Shop the full comfy luxe Saisei collection today at Bandier to take part in a more conscious and comfortable future for fashion.

FAQs

What is Saisei?

Saisei is a new fashion brand offering stylish athleisure designs made sustainably from recycled materials. Their pieces blend comfort, functionality and eco-conscious practices.

What materials does Saisei use?

Saisei uses post-consumer recycled materials like plastic bottles, recycled cotton, regenerated nylon and more. This transforms waste into high-quality fabrics.

Where can I shop the Saisei collection?

The full line of Saisei's comfy luxe designs is available online and in Bandier stores. Shop the collection on Bandier's website.

What is the price range for Saisei pieces?

Saisei's recycled athleisure apparel ranges in price from $78 to $248, catering to different budgets.

Who modeled in Saisei's debut photoshoot?

Korean pop group BTS were chosen as models for Saisei's initial photoshoot collaboration with Bandier. Their stylish looks perfectly complement the brand's aesthetic.