The Hottest Pajama Trends for 2023: Matches, Loungewear, Prints & More

The Hottest Pajama Trends for 2023

Pajamas have come a long way from the simple cotton sets we grew up with. Today's pjs are making a fashion statement, becoming acceptable attire outside the bedroom. From silky satin to cozy thermal knits, designers are getting creative with styles, colors and prints. Social media has fueled the pajama trend, with TikTok videos and Instagram photos showing people sporting their latest pj finds. If you're looking to refresh your sleepwear wardrobe, check out these hot pajama trends for 2023.

Matching Sets

Matching pajama sets are still going strong, offering a put-together sleep look. Popular prints include classic plaids, polka dots and animal prints like leopard and zebra. Solids like satin silk and buttery-soft modal also make great matched sets. Mix and match tops and bottoms to create your own custom pajama outfit. Sets are available in both loose relaxed fits and body-hugging styles.

Loungewear Styles

More pajamas today are mimicking ready-to-wear fashion. Lounge sets look like coordinating sweater and jogger pairings you'd wear running errands. Stylish pj pants feature details like tapered legs, drawstring waists and side stripes. High-end fabrics like cashmere, linen and lightweight wools create pajamas fit for wearing outside the house. Even nightgowns are getting an update, with sexy slips and floral prints. Robes in lush fabrics and kimono designs mean your after-bath ensemble is runway-worthy.

Novelty Prints & Colors

Pajama designers are having fun with eye-catching prints and bold colors. Retro graphics, floral explosions and abstract prints add excitement to sleepwear. Sophisticated satins come in jewel tones like emerald green and sapphire blue. Plush velvets provide luxury in rich hues like eggplant purple and burnt orange. Quirky touches like piping trim, contrasting cuffs and personalized embroidery modernize classic pj styles. Mismatched patterns and colors are also on trend.

Pop Culture & Fandom Pjs

Show your personality through pop culture and fandom-themed pajamas. From Disney characters to band logos, you can fan-girl while you snooze. Superhero symbols and sci-fi graphics let you geek-out. Celebrate your favorite TV shows and movies with printed bottoms or slogan tees. Athletic sleepwear features team colors, mascots and numbers. Slogans and quotes from favorite films are emblazoned across pjs for the ultimate fan experience.

Beyond Basics

Basic pajama pants and tops will always have their place, but designers are expanding the sleepwear field. Whimsical jumpsuits - both footed and non - provide comfort and coverage. Slip dresses make sleeping feel oh-so glamorous. Intricate lace adds beauty to camis and shorts. Extra fuzzy fabric, feathery trims and faux fur up the cozy factor. Sleep shirts in oversized cuts create comfy chic. Whether you want to keep it simple or go for bold statements, the pj possibilities are endless.

How to Style Your New Pajamas

Once you've got your hot new pajamas, it's time for a photoshoot! Show them off for the 'gram or TikTok with these style tips:

The Fashion Show

Model your latest pj finds like you're walking the runway. Try posing in door frames or at the top of stairs. Show some attitude and give your best smize for the camera. Change up angles by lying on your bed or sitting on the floor. Capture walking motion or swinging arms to display the stylish details.

The Unboxing

Pretend you're opening up a luxurious delivery for an "unboxing" video. Pull each pj piece from tissue paper or a shopping bag. Provide a review and walk through all the special features. Hold items up close to the camera before trying them on. For extra fun, wear fancy gloves to unbox silk or faux fur pjs.

Lifestyle Looks

Show how your pajamas fit into your daily routine with artsy lifestyle shots. Pose drinking your morning coffee, doing face masks or reading in bed. Loungewear sets look great working from a laptop or snuggling with pets. Use flattering natural lighting and capture candid moments for an authentic vibe.

Fashion Blogger

Model your pj sets like a fashion blogger showing off new outfits. Snap mirror selfies and OOTD (outfit of the day) shots. Pose outside in a robe or pj pants for an adventurous feel. Show how you transition from day to night looks. Quote prices and where to purchase, just like an influencer. Enhance photos with accessories like slippers, eye masks or a silk pillow.

Caring for Your New Pajamas

Follow these care tips to keep your new pajamas looking and feeling fabulous:

Read the Label

Always check the care instructions before washing. Symbols indicate proper temperature, if bleach can be used and if the item can be put in the dryer. Delicate fabrics like silk may need dry cleaning or hand washing.

Wash in Cold Water

Use cold water for most pajamas to prevent fading and shrinkage. Hot water can damage elastic waistbands over time. Delicates and dark colors need the gentle care of cold washes.

Air Dry When Possible

Skip the dryer with lounge sets and robes to prevent pilling and shrinkage. Lay flat or hang to dry. For quicker air drying, use a fan. If dryer use is needed, opt for low heat and remove promptly after cycle ends.

Inspect Before Storing

Check for loose strings, holes or stains before folding or hanging up washed pajamas. Make any needed repairs immediately to avoid damage during storage. Group sets by color and store together to make matching easier.

Follow a Wear & Wash Schedule

Rotate pajama sets to give fabrics recovery time between wears and washes. Having enough pairs to wear one set a few nights reduces laundry loads. Replace well-worn pairs annually for maximum comfort.

Create Your Dream Pajama Wardrobe

With so many trendy options available, you can curate a pj collection that's uniquely you. Here are some tips for creating your dream sleepwear wardrobe:

Find Inspiration

Look to social media, fashion magazines and store displays for style ideas. Make a wish list of favorite prints, colors and silhouettes. Search hashtags like #pjs and #sleepwear to discover new looks.

Consider Practicality

Choose pajama fabrics, fits and styles suited for your climate and sleeping habits. Lightweight cottons work for warm bedrooms. Flannel is cozy in colder temps. If you run hot, avoid fleece and thermal knits. Think about favorite sleeping positions when selecting loose versus fitted bottoms.

Mix & Match

Build a versatile pajama wardrobe by purchasing separate tops and bottoms in coordinating colors and prints. Solids pair well with multiple patterns. With mix-and-match options, you can create fresh looks night after night.

Add Pajama Alternatives

Expand beyond traditional pajamas with lounge pants, slips, robes and sleep shirts. Different silhouettes create outfit variety. Opt for a few showstopper specialty pieces like lush velvet robes or satin chemises.

Organize for Easy Access

Use shelves, drawers and hooks to neatly store your pj collection. Group by color and style for a coordinated look. Keep current favorites handy while packing away out-of-season options till needed. A visible wardrobe makes grabbing go-to pjs a breeze.

FAQs

What are the most popular pajama trends right now?

Some of the hottest pajama trends include matching sets, loungewear styles that mimic ready-to-wear fashion, novelty prints and colors, and pop culture/fandom themes.

How can I style pajamas for social media?

Try posing for fashion shows, unboxing videos, lifestyle looks, and influencer-style mirror selfies and OOTDs. Use fun accessories and play with different angles and backgrounds.

What's the best way to wash delicate pajamas?

Check care labels and opt for cold water, air drying when possible, low heat if using the dryer, and washing on a gentle cycle. Give fabrics a rest between wears.

What are some tips for building a dream pj wardrobe?

Look for inspiration online and in stores, consider practical factors like climate and sleeping habits, mix and match pieces, add pj alternatives like robes, and organize your wardrobe for easy access.

How often should you replace old pajamas?

Aim to get new pajamas about once a year to ensure comfort and fit. More delicate pieces like silks or satins may need replacing more frequently with wear.