Natasha Shoes: How The Bar Lace Trend Took Over Social Media

The Natasha Shoe Craze Taking Over Social Media

A new shoe brand called Natasha has exploded in popularity recently, particularly among Gen Z audiences on apps like TikTok. With their minimalist white sneaker design and unique "bar lace" closure system, Natasha shoes have become a major fashion trend and social media sensation.

The Origins of Natasha's Signature Bar Laces

The bar laces are what really make Natasha shoes stand out. Rather than the standard criss-cross shoelace pattern, Natasha shoes have two chunky ribbons that tie at the front. This creates a sleek, straight "bar" shaped pattern across the top of the foot that has become iconic for the brand.

According to Natasha's website, the bar lace design originally came from ballet shoes. The founders wanted to merge athletic shoe comfort with the graceful aesthetic of ballet flats. The result is a sporty yet elegant look that emphasizes the shape of the foot.

Why Natasha Shoes Blew Up Online

Both the style and accessibility of Natasha shoes have made them perfect for going viral online. Their trendy look inspires fashion content while their reasonable price point (around $100 USD) makes them attainable for many consumers.

On apps like TikTok and Instagram, the #natashashoes hashtag has over 200 million views. Influencers, trendsetters, and everyday users alike are posting outfit photos posing in Natashas. Showing off different ways to style the bar laces has become a particular trend.

How To Do the "Bar Lace" Style

Doing bar laces like those on Natasha shoes is easy once you get the hang of it. Here is a step-by-step guide:

1. Start with the shoelaces loosened all the way. Tie each shoelace into a bow at its halfway point to crease it for better shaping.
2. With the bows at the middle, cross the shoelaces so the right ribbon lies on top of the left shoe and vice versa. This creates an X shape across the tongue.
3. Thread the shoelace ends straight across through the closest eyelets on each side, essentially connecting the ribbons into one long "bar."
4. Tie both shoelace ends together in a bow at the front center. Make sure ribbons lay flat.
5. Adjust the fit and placement as needed. The bar should rest smoothly on top of your foot when tied.

From here, you can play around with double-knotting the laces, letting the bow drape to one side, or incorporating trendy shoe charms. Go for symmetric lines or an asymmetrical style across the top of the foot. Both look great!

More Styling Ideas for Natasha Shoes

Everyday Casual Outfits

Natashas make great sneakers to pair with jeans, shorts, sweats, leggings, and other casual wear. Their white color matches everything while adding a subtle stylish touch.

Dresses and Skirts

For a bit of edge with femininity, set off Natashas with floral dresses, leather miniskirts, tennis skirts, and other fun pieces. The contrast showcases both trends nicely.

Athleisure Looks

Leaning into Natasha's athletic inspirations, pair them with yoga pants, oversized crewnecks, puffer vests, and beanies for a sporty vibe.

Business Casual Outfits

Natasha's sleek silhouette also complements trousers, blazers, slacks, and other smart casual wardrobe staples. Add heels or Chelsea boots to dress them up more.

However you choose to style them, Natasha shoes bring novelty and modern chic to daily looks. Give the viral bar lace trend a try with your own pair!

FAQs

Why are Natasha shoes so popular online?

Natasha's viral success comes from their stylish design that blends athletic and ballet influences. Their accessibility around $100 also makes them attainable for their young Gen Z target audience to purchase and promote online.

Where did the bar lace trend originate?

According to the brand, Natasha's founders were inspired by the ribbon closures on ballet slippers. They adapted the graceful tie look into a sporty sneaker, starting the bar lace craze.

Are bar laces difficult to tie?

Not at all! The key is loosening the laces fully first so they move freely into position. Simply cross the ribbons into an X shape, pull straight back into "bars", then tie as usual at the front.

Can you wear Natasha shoes casually or dress them up?

Definitely! The all-white style matches any casual outfit from sweats to dresses. You can also elevate Natashas by pairing them with blazers, trousers, skirts and more for a smart look.