Behind the Scenes Look at an Essie Nail Polish Photoshoot | Nail Artistry

Behind the Scenes at an Essie Photoshoot: Capturing the Perfect Manicure

The lights are bright, the models are poised, and the nail polishes are lined up and ready to go. An air of excitement fills the studio as the team prepares for an essie photoshoot. This is the behind-the-scenes look at how essie captures those flawless swipes of color you see in magazines and online. It takes a passionate team and careful choreography to get that perfect shot. Today, we’re photographing essie’s latest collection, Shop Till I Drop.

Concept and Styling - Setting the Tone

It all starts with an inspired concept from the essie creative team. For the Shop Till I Drop collection, the goal is to evoke the feeling of a glamorous all-day shopping spree in the city. The color palette features punchy pinks, bold corals and neutral creams fit for a fashionista on the go. The styling plays up the sleek, cosmopolitan vibe. Models are dressed in designer outfits and accessories selected to complement the featured nail shades.

The impeccably styled models have a fresh manicure using essie base and topcoat to protect the nails and ensure long-lasting wear. The models arrive on set ready to show off their blank canvases. The essie creative team has a very specific vision in mind - but achieving the perfect swipe requires skillful artistry and attention to detail.

Nail Artist Mastery - The Polished Process

Essie nail artists get to work, demonstrating their expertise and creative finesse. Using precision tools and expert techniques, they apply each essie polish with care, starting with a single smooth coat. The polish glides onto the nails, leaving a glossy, vivid swipe of color. The nail artists examine their application closely, making minute adjustments to ensure symmetry on each finger. Once the base coat dries, they sweep on a second layer to build richness and opacity.

The nail artists have an keen eye for color, light and composition. They paint multiple nails on each hand, mixing up the featured shades from the collection. Working together, they determine the perfect polish pairings and nail art combos to showcase. As essie is famous for its innovative nail art, the team incorporates decorative elements like ombre, glitter, striping tape and gemstones to add pops of color and textural interest.

It’s a synchronized dance as the team moves from model to model, continuously evaluating each nail and tweaking as needed. The end result is nails with a flawless, camera-ready manicure shining under the spotlights.

Set Design and Photography - The Art of the Shot

While the nail team works their magic, the photo crew choreographs the shoot. They select props that complement the collection’s glamorous styling and build out different set vignettes. The goal is to create an aspirational, shop-until-you-drop ambiance. Soft lighting, diffusers and reflectors set the scene and mood.

Once the nail designs are perfected, the models move over to the set. The photographer conducts test shots, checking angles and lighting. Small tweaks are made to posture and posing to feature the nails. With everything set up, the photographer snaps away, capturing hundreds of images from all different angles.

The models rotate through the set, showing off their essie manicures. Care is taken to catch the light on the polished tips and creative nail art. The team reviews images on a monitor, zooming in tight to inspect the details. If needed, the nail artists step in to add a final touch up. Nothing less than polish perfection will do.

After countless clicks of the camera, the team has plenty of stellar shots featuring the essie polish in its full glory. Another glamorous and glossy essie photoshoot is a wrap!

The Final Touches - Post Production Polish

The photoshoot has wrapped, but a few finishing touches remain. The digital team retouches the selected images, adjusting color, tone and saturation. They want to maintain the true essie shade while enhancing the overall brightness and sharpness.

Once retouched, the images are ready to be styled into marketing materials and shared with essie fans. It takes skillful teamwork and artistry to go from polished concept to flawless execution. Months of planning culminate in capturing that satisfying essie swipe and shine. The glamorous magic of a essie manicure is preserved from set to screen thanks to their passionate creative team.

The next time you see that glossy essie ad, take a moment to admire the artistry behind that perfect polish. Those gorgeous, eye-catching nails don't just happen - they are the result of creative professionals working together to bring the essie brand vision to life one manicure at a time.

FAQs

How does Essie prepare for a photoshoot?

Essie puts extensive planning into their photoshoots. The creative team comes up with a concept and selects a polish collection to feature. Models are styled, nails prepped, and sets are built before the shoot day to bring the vision to life.

What makes the Essie brand stand out?

Essie is known for their innovative, on-trend nail polish shades and creative nail art. Their passion for nail health and expressive manicures shines through in their collections and marketing.

How do Essie nail artists get that perfect polish swipe?

Essie nail artists apply each polish with careful technique, starting with a smooth base coat and building to an opaque finish. They use precision tools and examine each nail closely to ensure symmetry.

What photography techniques does Essie use?

Essie photographers use soft lighting, creative vignettes, and shoot from multiple angles to capture the shine and details of each manicure. They retouch images in post for optimal color and brightness.

Why does Essie put so much effort into photoshoots?

Essie's stunning marketing images help convey their brand vision and highlight the artistry behind their products. Photos allow them to creatively connect with nail polish lovers worldwide.