History and Legacy of the Iconic Orange Crush Squeegee

The History of the Orange Crush Squeegee

The orange crush squeegee has an interesting history. This distinct bright orange squeegee was created in the 1990s as part of a collaboration between Orange Crush, the citrus soda brand, and a squeegee manufacturer. It was made to promote the soda and be used to clean surfaces in a fun, attention-grabbing way.

The Creation of a Unique Squeegee Design

In the early 1990s, Orange Crush was seeking an innovative promotional item. After talks with a squeegee producer, they decided to create a custom orange squeegee that would match the iconic orange color of the soda. This would allow the squeegee to double as functional cleaning tool and mobile billboard for the Orange Crush brand.

The design process focused on making the squeegee truly eye-catching. The base had to be a vibrant orange hue that consumers would immediately associate with Orange Crush. To really make it pop, white graphics were added for high contrast, including logos and the Orange Crush name in a bold font.

Debut and Rise in Popularity

When the Orange Crush squeegee first debuted in the 1990s, it was an instant hit. The functional promo product was handed out at Orange Crush events, given away by retailers who sold the soda, and became coveted as a unique collectible item.

Consumers loved using the orange branded squeegee for cleaning windows, windshields, mirrors and more. It did an excellent job while allowing folks to showcase their Orange Crush pride. Photos began surfacing of people integrating their orange squeegees into everyday cleaning and even travel adventures.

As the squeegee gained more fame, Orange Crush produced more to keep up with demand. Soon the orange crush squeegee became iconic in pop culture as a representation of both the nostalgic soda brand and 1990s promotional marketing.

Using and Collecting the Squeegee Today

Although Orange Crush no longer produces the orange squeegee, it remains popular thanks to its retro charm and utility. Many people continue using their original squeegees from the 90s. Collectors also seek out vintage orange crush squeegees in unused condition.

Practical Applications

Despite new squeegee technologies today, the classic orange crush squeegee still works great. The plastic channel, foam blade, and scrubber edge clean surfaces as well as modern varieties. People enjoy the nostalgia of using their Orange Crush squeegee whether for home cleaning tasks or sprucing up a classic car.

Collecting an Iconic Promo Item

For those who love old advertising memorabilia, the orange crush squeegee remains highly desirable. Unused squeegees in their original packaging can fetch high dollar amounts among collectors. Even gently used squeegees are popular thanks to cultural staying power of the uniquely branded cleaning tool.

The Next Generation of Orange Squeegees

While Orange Crush discontinued their famous orange squeegee, its influence and design iconography live on. Some third party cleaning brands have started producing their own orange handled squeegees as an homage. A few beverage companies have also made custom orange squeegees to promote new products.

So whether you have an original orange crush squeegee stashed away from the 1990s or find an orange handled squeegee in stores today, its origin traces back to a truly innovative promo collaboration that made cleaning fun and memorable.

FAQs

Why was the Orange Crush squeegee created originally?

The orange crush squeegee was created in the 1990s as a promotional tool for the Orange Crush brand. They collaborated with a squeegee manufacturer to make a branded squeegee that would function as a cleaning tool and mobile advertisement for Orange Crush soda.

Where would you have received an Orange Crush squeegee in the 90s?

The iconic orange squeegees were originally handed out at Orange Crush sponsored events or given away as promotional items by retailers selling Orange Crush soda. They were not available in stores for general purchase when first released.

Why do people collect vintage Orange Crush squeegees today?

Unused vintage Orange Crush squeegees in original packaging are popular among collectors today due to nostalgia for the retro branding and novelty promo item. As a iconic artifact from advertising history, they can command high prices among collectors.

Are modern orange handled squeegees inspired by the Orange Crush design?

Yes, some current cleaning brands now produce orange handled squeegees as an intentional homage to the classic Orange Crush design. The iconic look and success of the branded Orange Crush squeegee spawned a new generation of orange cleaning tools.