The History and Details of the Iconic Tiffany & Co. Rolex Datejust Timepiece
The Iconic Tiffany Datejust Rolex
The Rolex Datejust is one of the most iconic and recognizable luxury watches in the world. First introduced in 1945, the Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a small window on the dial. Over the years, Rolex has released many different versions and styles of the Datejust, often in collaboration with prestigious brands and retailers.
One of the most coveted and collectible Datejust models is the Tiffany & Co. Datejust. Only available through Tiffany & Co. retail stores, the Tiffany Datejust features the iconic robin’s egg blue dial that has become synonymous with the luxury jewelry brand. Let's take a closer look at the history and details behind this exceptional timepiece.
The Partnership Between Rolex and Tiffany & Co.
The partnership between Rolex and American jewelry giant Tiffany & Co. dates back to the 1950s. At the time, Tiffany's was seeking to expand its offerings into luxury timepieces and naturally gravitated towards Rolex and its sterling reputation for quality and prestige.
The two brands shared many similarities, such as their commitment to excellence and uncompromising standards. A deal was struck, and Tiffany & Co. became the first retailer in the United States to carry Rolex watches. The partnership benefited both brands and allowed Tiffany's to elevate its profile in the luxury watch segment.
The Debut of the Tiffany Datejust
Building upon the successful Datejust model, Rolex introduced the Tiffany & Co. Datejust in 1956. It featured a striking dial in the iconic robin’s egg blue color that Tiffany & Co. had trademarked earlier that decade. The shade, known as Tiffany Blue, was a nod to the brand's classic blue boxes and shopping bags.
The first Tiffany Datejust was offered exclusively in 18k yellow gold and housed Rolex’s Caliber 1065 automatic movement. It came paired with either a Jubilee or President style bracelet, both featuring five piece links also crafted from 18k gold. The clean lines and understated elegance made for an appealing luxury watch for both men and women.
Signature Aesthetic Details
Over the years, Rolex has issued various versions of the Tiffany Datejust, but several key aesthetic details remain.
The most obvious is the eye-catching Tiffany Blue dial, a dynamic and vibrant shade that beautifully contrasts against the polished gold case and bracelet. The dials feature the iconic Rolex Datejust fluted bezel, an elegant design touch that helps differentiate it from other Rolex models.
Another signature trait of the Tiffany Datejust is the minimalist dial design. The hours markers are simple gold sticks, lending a refined and graceful look. At the 12 o'clock position sits the Rolex crown logo along with the watch's model name rendered in delicate text.
And of course, displayed under the Cyclops date magnification lens at 3 o'clock, the date aperture with the number printed in red is an iconic Rolex Datejust feature. Taken together, these elements create a watch that is simultaneously luxurious yet understated.
Available Models and Variations
While only available through Tiffany & Co. retail locations, the Tiffany Datejust Rolex has been issued in a number of different models over the decades.
For example, Rolex has produced versions in stainless steel as well as 18k yellow, white, and Everose gold. Case sizes have spanned 34mm, 36mm, and 41mm to suit different wrist sizes and personal tastes. There are also options with diamond or gemstone hour markers for an extra touch of luxury.
In addition to the Jubilee and President bracelets, some Tiffany Datejust models come fitted with the Oyster bracelet for a more sporty aesthetic. Various dial colors beyond Tiffany Blue have also been created over the years, though Tiffany Blue remains the most popular.
Collectibility and Value
Due to its limited availability and iconic design, the Tiffany Datejust has become a highly coveted collector's item. Prices for vintage Tiffany Datejust models have steadily risen over the past decade, a testament to its enduring popularity and cachet.
Being a Rolex watch, the Tiffany Datejust retains its value incredibly well. Some sought-after vintage references in good condition can sell for many times their original retail prices at auction or through luxury watch dealerships.
Even pre-owned Tiffany Datejust watches routinely sell for a premium compared to standard Datejust models. Rarer variations with unusual dial colors or gemstone accents command especially high market values.
The Tiffany Datejust Today
In 2021, Rolex introduced the latest generation of the Tiffany & Co. Datejust watches to commemorate the 50th anniversary of the iconic collaboration. Available in 36mm and 41mm sizes, these new models carry on the tradition exquisitely.
They feature all the trademarks that make the Tiffany Datejust so special – the flawless robin’s egg blue dial matched with 18k yellow or white gold cases and bracelets. Inside ticks the renowned Rolex 3235 movement, a Chronometer certified automatic caliber at the leading edge of watch technology.
For those seeking the ultimate in prestige and luxury in the Datejust collection, the Tiffany & Co. Datejust certainly delivers. The pairing of these two globally admired brands results in a timepiece with significant history, meaning, and value that collectors, watch enthusiasts, and stylish Tiffany customers continue to covet.
FAQs
How did the partnership between Rolex and Tiffany & Co. come about?
The partnership began in the 1950s when Tiffany's started selling Rolex watches in its stores, becoming the first US retailer to carry Rolex. The shared values of quality and prestige made the pairing a natural fit.
What makes the Tiffany Datejust dial unique?
The iconic light blue dial color known as Tiffany Blue is a registered trademark of Tiffany & Co. First used on their boxes and bags, it was later featured on the Tiffany Datejust models.
What sizes is the Tiffany Datejust available in?
Over the years, Rolex has made the Tiffany Datejust in 34mm, 36mm, and 41mm case sizes to suit different wrist sizes.
How many variations of the Tiffany Datejust exist?
While mainly in 18k gold, the Tiffany Datejust has been produced in stainless steel and mixed gold tones. Dial colors beyond Tiffany Blue and different bracelets expand the options.
Why is the Tiffany Datejust so valuable among collectors?
Its limited availability, iconic design, and prestigious Tiffany & Co. branding make the Tiffany Datejust a coveted collector's watch. Prices for vintage models have risen sharply.
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