Boost Restaurant Soup Sales with Eye-Catching Signage - 55 characters

The Importance of Soup Signage in Restaurants

Soup continues to be one of the most popular menu items in restaurants across the country. Whether it's a hearty chicken noodle on a cold winter day or a refreshing gazpacho when temperatures rise, customers love a nice bowl of soup. As such, having clear and noticeable soup signage is crucial for restaurants looking to fully capitalize on this demand.

Benefits of Strong Soup Signage

Implementing clear and eye-catching soup signage offers several advantages for restaurants including:

• Increased Soup Sales - Proper signage brings attention to soup options, enticing more customers to order.
• Enhanced Visibility - Colorful, bold signs make the soup selection easy to identify from afar in the dining area.
• Promotes Daily Specials - Specials signs highlight the Soup of the Day encouraging patrons to try featured options.

Soup Sign Placement

Determining where to place soup signage requires some strategic thought. Prime positions include:

• Entryway - Immediately draws eyes to soup upon entering.
• Main Menu Board - Incorporating soup selections alongside other offerings.
• Table Tents - Focus attention at the point of ordering.
• Bathroom Mirrors - Captive audience while patrons wash hands.

Designing Appealing Soup Signage

Simply determining where to display soup signs is not enough. The signs themselves must pop and promptly capture patron focus. Methods for making soup signage appealing include:

Catchy Wording

Using arresting wording keeps the signs from blending into the background. Attention-grabbing phrasing options include:

• Soup to Make You Swoon
• Bursting with Flavor - Ask About Our Soup!
• Craving Something Hot & Satisfying? Spoon Up Our Soup!

Tantalizing Descriptions

Painting a mouthwatering picture spells out the tastes and textures patrons can expect. Sample descriptions for attracting soup orders are:

• Hearty lentil simmered with smoky bacon and garden vegetables.
• Spicy chicken and hominy chowder garnished with crispy tortilla strips.
• Chilled strawberry soup swirled with tangy yogurt and mint.

Bold Colors

Vibrant, contrasting colors are essential so the signs grab attention. Consider hues like:

• Fiery red signing highlighting fiery chili options.
• Cool blue or green for chilled soups.
• Sunny yellow highlighting comforting chicken noodle.

Examples of Effective Soup Signage

Putting all these elements together results in stand out soup signs for any restaurant. Terrific examples include:

"Warm Up With Our Soup!"

Greet lunch patrons entering from the cold with this friendly orange and yellow specials board showcasing the ever-changing Soup of the Day.

"Made You Look! Today's Soup:"

Patrons won't be able to resist craning their necks to see the day's featured soup highlighted on this attention-demanding bulletin board style sign in hues of green and white.

"Soup. You Know You Want It."

Black chalkboard paint serves as the backdrop for this confident prompt to order soup scrawled in eye-catching lime green handwriting behind the register.

Training Staff on Promoting Soup

Installing excellent soup signage only goes so far if the wait staff fails to push the selections. Thorough training on presenting and pitching daily soup specials is crucial. Helpful tips include:

• Have servers recite soups of the day from memory, not order pads.
• Share preparation methods and ingredients to answer patron questions.
• Hold monthly soup sales contests rewarding top selling individuals.

Measuring Soup Signage Impact

Looking at sales data helps determine soup sign effectiveness. Metrics to analyze include:

• Daily/weekly/monthly soup orders.
• % increase in soup sales from prior year.
• Sales mix showing soup order % vs. other menu categories.

Consistently monitoring performance metrics illustrates when and where soup signage soars - or needs retooling. With the right placement, design, and promotion, restaurant soup signage can pay off in ladles of increased orders.

FAQs

Where is the best location to place soup signage?

The entryway and near the main menu board are prime spots. This ensures customers see the signs immediately and can order soup as they review the menu.

What design elements make soup signs stand out?

Vibrant colors, descriptive wording highlighting flavors and textures, and images of the soup in bowls attract attention and make mouths water. Chalkboard paint and handwritten style text add whimsy.

How can a restaurant promote the soup of the day on social media?

Share photos of each day's soup in bowls with toppings on Instagram, TikTok and Facebook. Write enticing descriptions of the ingredients and flavors to highlight what makes it special and worth ordering.

What soup sales metrics are most important to track?

Analyze total soup orders for daily, weekly and monthly trends. Compare percentage of soup sales versus other menu items over time. Measure any increases from past years to determine if signage boosts numbers.