Custom Designed Mylar Bags - Benefits, Printing, and Branding Opportunities

The Rising Popularity of Custom Designed Mylar Bags

Mylar bags have become an increasingly popular packaging option in recent years. With their metallic sheen and ability to block out light, air, and moisture, these bags keep contents protected and help them retain freshness longer. However, plain mylar bags can look a bit boring. That's why many companies are now opting for custom designed mylar bags to help make their product packaging stand out.

What are Mylar Bags?

Mylar bags, also known as metallized bags, are made from polyethylene plastic that has been coated with a thin layer of aluminum metal. This metalized coating acts as a barrier, reflecting light and blocking out oxygen, water vapor, aromas, and more. Mylar bags are able to keep contents protected from the elements much better than regular plastic or paper bags can.

Some key advantages of mylar bags include:

• Strong and durable
• Moisture resistant
• Airtight seal
• UV ray protection
• Helps block odor transfer
• Provides visual appeal

Mylar bags are commonly used to package snacks, dried foods, coffee, cosmetics, medical supplies, survival/emergency gear, and more. Their excellent barrier properties allow products to stay fresh for much longer compared to traditional packaging.

Customizing Mylar Bags

Plain silver or colored mylar bags get the functional job done. But custom printing takes mylar packaging to the next level for many brands. Some popular ways to customize include:

• Printed logos and designs - Great for branding and making products stand out on shelves. Vibrant full color designs can be printed directly onto mylar.
• Custom shapes and sizes - Bags can be customized to specific shapes like circles, rectangles, pouches, etc.
• Specialty coatings - Matte finishes, gloss finishes, and other coatings provide unique textures.
• Window cut-outs - Die-cut windows allow consumers to view contents inside the bag.

With digital printing technology, the possibilities for custom mylar bag designs are nearly endless. Brands use customized bags as an opportunity to reinforce their image, display product information creatively, and catch the eye of customers.

Benefits of Customized Mylar Bags

Here are some of the key benefits that custom designed mylar bags offer for brands across many industries:

• Distinctive Look - A customized design stands out from generic bags, catching consumer attention.
• Brand Recognition - Printed logos and branding help reinforce brand identity.
• Product Differentiation - Unique bag design can distinguish a product from competitors.
• Shelf Appeal - Eye-catching colors, graphics, and shapes attract customer interest.
• Marketing Display - Bags provide ample space for product descriptions, instructions, warnings, etc.
• Tamper Evidence - Any opened or altered bags are easily discernible to the consumer.
• Light Protection - Opaque and colored bags prevent UV damage to package contents.
• Improved Sales - An appealing custom bag design can boost product sales.

For companies looking to take their packaging to the next level, customized mylar bags offer the complete package - maintaining product integrity while also providing branding, differentiation, and visual appeal.

The Custom Mylar Bag Design Process

Working with a professional printing company is recommended for custom mylar bag design. Here is an overview of the typical design process:

1. Consult with the printing company to discuss bag options - materials, sizes, thicknesses, special coatings, etc. Provide product specifics so the best bag type can be selected.
2. Decide on the bag dimensions and quantity you need. Measure products or packaging that will go inside the bag.
3. Brainstorm design concepts and work with a graphic designer to create print-ready artwork files.
4. Select your preferred printing method such as flexographic or digital printing.
5. Choose any additional features like window cut-outs, resealable closures, tear notches, etc.
6. Review final proofs and approve the designs prior to full production.
7. Place the final order and work with the printer for delivery and fulfillment.

Going over options and prototypes early in the process helps ensure the final bags not only look amazing but also function reliably. Quality checking bags is also advised to confirm they meet specifications.

Cost Considerations for Custom Mylar Bags

Like any customized product, printed mylar bags typically cost more per unit than plain stock bags. However, they deliver great long-term value for brands through their marketing and decorative impact. Here are some factors that influence the costs of custom mylar bags:

• Bag size and thickness - Larger and thicker bags require more material.
• Printing method - Digital printing is optimal for shorter runs while flexographic works for large volumes.
• Number of print colors - Each additional color increases printing time/costs.
• Design complexity - More complex graphics and effects are more labor intensive.
• Added features - Elements like windows, resealable zippers, hang holes add to production costs.
• Shipping fees - For bulkier bags, shipping and fulfillment costs may be higher.

Prices decrease per unit when ordering large quantities. Working with an experienced printer can help identify the most budget-friendly options to create stunning custom bags.

Custom Mylar Bags Enhance Branding and Sales

With their flashy, eye-catching nature and ability to safeguard contents, it's no wonder custom mylar bags are becoming popular across so many industries. A unique printed design provides outstanding opportunities to reinforce branding, attract customer interest, and boost product sales. Companies who invest in customized mylar packaging demonstrate a commitment to quality and innovation that today's consumers appreciate.

FAQs

What are the key benefits of custom printed mylar bags?

Custom mylar bags offer many benefits including better branding, shelf appeal, product protection, and tamper evidence. Vibrant designs help products stand out and reinforce brand identity. The bags also provide excellent barriers against moisture, air, light, and odors thanks to the metallized film.

What printing methods can be used to customize mylar bags?

The two most common printing techniques for mylar bags are flexographic printing and digital printing. Flexographic printing works well for large production runs while digital printing is ideal for shorter batches and more complex graphics. The printing method affects the minimum order, lead times, and per unit costs.

What types of products are commonly packaged in custom mylar bags?

All kinds of products across many industries use printed mylar bags. Some of the most popular items packaged in custom mylar include coffee, cosmetics, pharmaceutics, dried foods, snacks, pet foods, gardening supplies, and more. The bags help maintain freshness and prevent contamination.

What design options are available for customizing mylar bags?

There are many possibilities for designing unique mylar bags. Some options include custom graphics, logos, product photos, cut-out windows, colored films, specialty coatings and finishes, customized shapes and sizes, peel-and-reseal strips, and hang holes.

How much do custom printed mylar bags cost?

Pricing depends on factors like quantity ordered, size, thickness, number of print colors, complexity of graphics, and any additional features. Costs are higher than plain mylar but are very competitive when ordered in larger volumes. Discuss budget and options with a printing partner.