Wholesale Fanta Watermelon Soda - Purchase, Market & Sell for Maximum Profit

The Popularity of Fanta Watermelon Soda

Fanta is one of the most popular soda brands in the world, owned by the Coca-Cola Company. Their brightly colored sodas come in a variety of fruit flavors, with orange being the most well-known. In recent years, Fanta has expanded their offerings to include more unique and exotic fruit sodas. One of their most popular new flavors is Fanta Watermelon.

Watermelon is a quintessential flavor of summer. The juicy, sweet taste reminds people of backyard barbecues, days at the beach, and hot summer nights. For many, drinking an ice-cold watermelon soda is a perfect way to beat the summer heat. That refreshing, thirst-quenching quality is what makes Fanta Watermelon so appealing.

Why People Love Fanta Watermelon

There are several reasons why Fanta Watermelon has become a breakout hit:

• Nostalgia - Watermelon candy and soda flavors are nostalgic for many people, taking them back to childhood summers.
• Fresh taste - The soda has a crisp, fresh watermelon flavor, not overly sugary or artificial tasting.
• Color - The bright pink soda looks vibrant and summery in a glass with ice.
• Seasonal flavor - As a summer specialty flavor, it taps into seasonal excitement and limited availability.
• Marketing - Fun, summer-themed advertising builds brand awareness and interest.

With its nostalgic flavor profile and colorful, summer-inspired marketing, it's no wonder Fanta Watermelon has attracted so many fans. It provides an escape to easy, carefree summer days in every sip.

How to Buy Fanta Watermelon Soda Wholesale

For vendors or retailers looking to sell this popular seasonal soda, buying Fanta Watermelon wholesale is the most cost-effective option. Here are some tips for purchasing wholesale Fanta Watermelon:

Work with an Authorized Coca-Cola Bottler or Distributor

Coca-Cola does not sell directly to retailers. Instead, they authorize a network of bottlers and distributors to handle wholesale accounts. Contact your local Coca-Cola bottler to ask about setting up a wholesale account.

Order by the Pallet, Truckload, or Container

To qualify for the deepest wholesale discounts, you'll need to order large quantities at once. Purchasing full pallets, truckloads, or shipping containers of Fanta Watermelon will maximize savings versus small orders.

Buy in Season

Since Fanta Watermelon is a summer seasonal flavor, it will be easiest to purchase in bulk during its peak season from May through August. Keep in mind lead times for ordering as availability may be limited.

Provide Tax ID and Resale Certificate

Wholesale accounts will require your tax ID number and resale certificate to verify your business status. Have these ready to expedite the account approval process.

Negotiate Discounts and Promotions

Don't be afraid to negotiate for better pricing and promotional offers like discounts for new product launches and seasonal flavors. The more volume you can commit to, the more bargaining power you'll have.

How to Market and Sell Wholesale Fanta Watermelon

Once you've secured a wholesale supply of Fanta Watermelon, you'll need savvy sales and marketing strategies to profit from this in-demand product. Here are some best practices:

Promote on Social Media

Use targeted social media promotions showcasing your new Fanta Watermelon inventory to generate customer excitement and sales. Contests, giveaways and summer-themed content work well.

Merchandise Refrigerators and Displays

Maximize visibility and impulse purchases by stocking refrigerators and colorful point-of-sale displays with Fanta Watermelon. Position them in high-traffic areas.

Run In-Store Sampling Events

Offering free samples of ice-cold Fanta Watermelon during peak seasons is a great way to hook new customers. Target weekends and events when store traffic is highest.

Partner with Restaurants and Event Planners

Cross-promote by partnering with restaurants, cafes, or event planners to serve Fanta Watermelon. Co-branding and new customer referrals can boost sales.

Offer Seasonal Coupons and Bulk Discounts

Use paper coupons, digital offers, and bulk purchase discounts to incentivize larger purchases of Fanta Watermelon. Discount multi-case purchases.

Obtaining Refrigeration and Other Equipment

Properly storing and merchandising Fanta Watermelon requires specialized soda equipment. Here's what you need to know:

Refrigerators and Coolers

Invest in refrigerators or branded coolers designed to store chilled soda inventory. Because Fanta is a Coca-Cola product, they may offer discount programs for approved coolers.

Fountains and Dispensers

For restaurants, stadiums, or self-serve scenarios, Fanta fountain dispensers are a great option. Coca-Cola provides technical support for installing and maintaining dispensers.

Other Merchandising Displays

Plastic display bins, wire racks, POS displays, and other merchandising tools help showcase Fanta Watermelon and drive impulse sales. Coca-Cola may provide promotional displays.

Glassware and Custom Branded Merchandise

Branded cups, glasses, napkins, straws, ice buckets and more create awareness and enhance the branded experience. Source Fanta-licensed products or customize own designs.

Regulations and Licensing for Selling Fanta

Certain legal requirements apply when selling and marketing Fanta products:

Trademark and Licensing

Use of Fanta branding, logos, and trademarks requires permission to avoid infringement. Review guidelines or acquire merchandising licenses.

Bottle Deposits and Recycling

In states with container deposit laws, collect required bottle deposits. Provide bottle recycling options for increased sustainability.

Sales Tax Compliance

Ensure your POS system properly charges and remits required sales tax on Fanta purchases. Stay up-to-date on changing rates.

Food Safety and Storage Regulations

Follow all local health department rules regarding proper beverage storage, handling, and serving protocols. Acquire any needed permits.

Age Restricted Products

Soda is not an age-restricted product, but be aware of laws restricting sale of alcohol, tobacco, vaping products, CBD and other age-limited merchandise.

The Future of Fanta Watermelon Soda

Fanta Watermelon has all the makings of a new summer staple. Nostalgia marketing has proven effective for Fanta, as seen by the success of recent throwback flavors. Expanding their fruit soda portfolio allows Fanta to attract new consumers while leveraging branding power.

For retailers, capitalizing on this virally popular flavor as a seasonal promotional product can attract foot traffic and sales during warmer months. Yet the limited summer availability also makes stocking Fanta Watermelon a unique draw. With the right wholesale sourcing, storage, and sales strategies, Fanta Watermelon can be a profitable addition to your warmer weather offerings.

FAQs

What are the minimum order sizes for buying Fanta Watermelon wholesale?

Minimum orders tend to be full pallet quantities of 24-36 cases. Some distributors may accommodate half pallet orders. The more you can order at once, the better pricing you can get.

How long does Fanta Watermelon stay in season each summer?

Fanta Watermelon is usually available from approximately May through August. However, peak availability is typically June to July. Be sure to account for sell-by dates when ordering.

Does Coca-Cola provide marketing assets and POS displays for Fanta Watermelon?

Yes, Coca-Cola provides a variety of promotional assets and merchandising displays to support Fanta Watermelon. These include digital assets, signage, coolers, display bins and more. Ask your distributor rep for details.

What is the shelf life of Fanta Watermelon soda?

The shelf life is generally 3-5 months from the production date before quality degrades. Be sure to rotate stock and sell oldest inventory first. Refrigeration extends shelf life significantly.

Is there a diet or zero sugar version of Fanta Watermelon soda?

Currently Fanta Watermelon is only available in the original full-sugar recipe. However, Coca-Cola does produce diet flavors for other Fanta sodas which may be considered in the future.