Brianna Cannon's Stylish & Creative Headbands Take TikTok By Storm

The Origins of Brianna Headbands

Brianna headbands have become an internet sensation thanks to TikTok creator Brianna Cannon. Her customized and creative headbands have garnered a huge following, with people eagerly awaiting each new headband design. So how did this headband craze begin?

Brianna's Early Interest in Fashion and Accessories

Brianna had always been interested in fashion, accessories, and headwear. As a child, she would customize her own scrunchies, hair clips, hats, and headbands. She enjoyed putting together fun color combinations and testing out new materials like ribbons, lace, and faux flowers.

As a teenager, Brianna began making headbands to match her outfits whenever she created new looks. Her friends and family took notice of her stylish accessories and would often ask Brianna to make personalized headbands for them too.

Discovering a Passion for Headband Design

Initially, Brianna just created headbands for herself and as gifts for friends. However, after high school, she decided to turn her lifelong passion into a small headband business. Brianna was in college and enjoying the creative process of designing headbands far more than her studies.

She launched an Etsy shop selling her handmade designs. As she created more headbands, she experimented with new embellishments like pearls, sequins, and vibrant colors that reflected her bubbly personality.

Brianna's Rise to TikTok Fame

In 2019, Brianna discovered TikTok and instantly fell in love with the app's fun short-form videos. She came up with her iconic hashtag #headbandoftheday and began showcasing her daily headband looks and designs.

Resonating with the TikTok Community

Brianna's very first TikTok video took off, earning over 300K views. Fans loved her bright, over-the-top style and were eager to see which colorful creation she would design each day. Brianna had found the perfect platform to share her passion.

Her daily #headbandoftheday videos continued gaining traction. Soon she amassed over 5 million followers who adored her vivacious personality and one-of-a-kind accessories. The TikTok algorithm propelled her fandom even further.

Fulfilling Orders from New Fans

As Brianna's TikTok fame grew, her Etsy shop became flooded with orders from dedicated fans wanting to purchase the exact headbands they saw in her videos. She could hardly keep up with the hundreds of daily messages from new supporters.

While thrilled so many people loved her designs, Brianna became overwhelmed trying to fulfill all the orders. She realized it was time to make her headband business a full-time gig.

Transforming into a Booming Business

In early 2022, on the heels of her TikTok success, Brianna launched the Brianna Cannon Headbands website. She brought on a small team to help take custom orders and manage daily operations. However, Brianna insisted on remaining closely involved in the headband design process.

Introducing New Styles

With a proper e-commerce business in place, Brianna pushed herself to create even more varied and complex headband designs. She introduced new embellishments like beads, bows, patches, and veils along with seasonal themes.

Brianna continues using TikTok to preview her upcoming styles. Showcasing the exact products fans can purchase helps generate buzz and demand for each new launch.

Restocks and Limited Drops

Certain headband designs inevitably sell out quickly when they make their TikTok debut. Brianna began doing occasional restocks for the most popular past headbands that still received requests.

She also pioneered the idea of "limited drop" releases to create suspense and scarcity. Diehard fans now have to act fast when their favorite headband makes an unexpected return.

The Future of Brianna Headbands

In less than three years, Brianna has created a hugely successful headband empire thanks to the power of TikTok. She has transformed her art and passion into a real career.

Continuing #headbandoftheday

While her business has grown, Brianna remains committed to producing new daily headband content. She knows her loyal fans still eagerly anticipate each #headbandoftheday video to see her latest creative concept come to life.

Inspiring Other Artists

Brianna hopes her journey can inspire other young artists and entrepreneurs to pursue their dreams. She never imagined headbands would become her full-time business, but by sharing her passion with the world, she built a brand people enthusiastically support.

The demand for Brianna's Headbands continues to thrive. No doubt her future holds many more unique designs, viral TikTok moments, and business milestones as fans can't get enough of her signature style.

FAQs

Where can I purchase Brianna Cannon's headbands?

Brianna's headbands are available through her official website at briannacannonheadbands.com. She launches new limited inventory headband drops there almost every week.

How much do Brianna's headbands cost?

Her headbands range in price from $15-$50 depending on the complexity of the design. Some limited edition and custom pieces cost more. Headband prices are clearly displayed on the website.

Does Brianna sell any other accessories?

Not currently. However, she sometimes showcases earring and clothing items on TikTok from other designers she loves. Right now Brianna is focused solely on her signature headbands.

What is Brianna's most popular headband?

Her top-selling headband by far is the classic Pink Dreams design covered in pearls, sequins, lace, and 3D flowers. It's the headband that first went hugely viral on TikTok when she launched her #headbandoftheday videos.