Calderon Abogados and Colombian Influencers Face SIC Investigation

Understanding Calderon Abogados Law Firm in Colombia

Jefferson Cossio, a famous lawyer in Colombia, has been in the news recently regarding an investigation by the Superintendencia de Industria y Comercio (SIC). The investigation involves Cossio's law firm, Calderon Abogados, and three female social media influencers: Yina Calderon, Mariam Obregon, and Luisa Castro.

Who is Jefferson Cossio?

Jefferson Cossio is a renowned attorney and partner at Calderon Abogados law firm. He specializes in criminal, civil, commercial and family law. Over the years, Cossio has taken on many high-profile cases and works with various celebrities and influencers in Colombia.

Calderon Abogados Law Firm

Calderon Abogados is a respected law firm based in Bogota, Colombia. Founded by Jefferson Cossio and his partners, the law firm specializes in a wide range of legal services including business law, financial law, civil claims, family law, and litigation. The firm is known for taking on complex cases for high-net worth individuals and companies in Colombia.

Investigation by the SIC

The SIC has been investigating an alleged unlawful advertising agreement between Calderon Abogados and social media influencers Yina Calderon, Mariam Obregon and Luisa Castro. As per reports, these influencers were promoting the law firm Calderon Abogados on their social media pages in exchange for money without adhering to advertising regulations.

Yina Calderon

Yina Calderon is a famous DJ and social media celebrity in Colombia with over 1 million followers on Instagram. She reportedly posted multiple sponsored stories and posts promoting Jefferson Cossio and his law firm without proper disclosures, which violates advertising guidelines.

Mariam Obregon

Mariam Obregon is an entrepreneur, socialite and influencer with nearly 800k followers on Instagram. Like Yina Calderon, Obregon also posted sponsored content promoting Calderon Abogados without necessary disclosures as mandated by the law.

Luisa Castro

Luisa Castro is an actress and model who has around 500k followers on Instagram. She posted advertisements promoting Jefferson Cossio's legal services on her social media pages in exchange for payment without following stipulated advertising regulations.

The SIC Investigation

In Colombia, there are strict guidelines when using social media influencers for advertising services or products by a brand. The FTC equivalent in the country, SIC keeps a watch on violations of these advertising norms.

The current investigation by SIC against Calderon Abogados law firm and the three female influencers will determine if there were violations of stipulated social media advertising regulations. There are potential fines and penalties if violations are discovered by the SIC.

Implications for Influencers and Brands

This investigation has wider implications for how influencer marketing collaborations should abide by advertising regulations laid out by the authorities. Brands and agencies need to be aware of guidelines around sponsored social media posts to avoid legal issues in the future.

Influencers also need to ensure necessary disclosures are made on such promotional posts in alignment with existing rules. This ongoing case will likely push brands, agencies and influencers to relook at their influencer marketing contracts and strategies.

As the investigation proceeds further, it will set a precedent on potential action against other brands, influencers and agencies flouting advertising norms in Colombia.

FAQs

What is Calderon Abogados?

Calderon Abogados is a reputable law firm in Bogota, Colombia founded by Jefferson Cossio. It provides legal services in areas like business law, civil claims, family law, and litigation.

Why are Calderon Abogados being investigated?

The law firm Calderon Abogados is being investigated by Colombia's SIC for allegedly violating advertising laws in an influencer marketing agreement with Yina Calderon, Mariam Obregon and Luisa Castro.

What laws have they violated?

As per the investigation, Calderon Abogados and the influencers entered into a promotional contract where the influencers posted sponsored content on social media without necessary disclosures as required by advertising regulations in Colombia.

Who is leading the investigation?

The investigation into Calderon Abogados and the influencers is being led by Colombia's Superintendencia de Industria y Comercio (SIC), the trade and industry regulatory body of the country.