Fallen Angel Apparel: The Story Behind the Witchy Clothing Brand

The Story Behind Fallen Angel Apparel

Fallen Angel Apparel is a unique clothing brand that was started 3 years ago by a creative entrepreneur. The idea for the business came about due to her interest in vintage fashion and dark romantic style. As the business turns 3 years old, it's worth looking at the story behind this passion project and how it has developed a cult following.

Launching the Business

The founder of Fallen Angel Apparel had always loved Gothic style clothing but struggled to find pieces that truly reflected her tastes. After years of searching for the perfect dragon print dress or romantic blouse, she decided to launch her own clothing line. The name "Fallen Angel" was chosen to evoke dark elegance and a sense of mystery.

The first Fallen Angel collection focused on dresses, tops, and jackets featuring details like lace, roses, velvet, and angel/demon imagery. The intricate designs and focus on beauty and romanticism hit a chord with customers. Within months, the Etsy and social media pages were gaining traction and sales started taking off through word of mouth.

Developing a Cult Following

As Fallen Angel grew from a hobby into a business, the founder stayed true to her vision of creating romantic, witchy clothing with a vintage twist. Social media helped drive an engaged community who loved the mysterious, quirky vibe of the brand. Hashtags like #coquette, #fallenangelapparel and #dolette united fans of the label.

Collaborating with independent creators and models further increased Fallen Angel’s cult following. Goth influencers on Instagram showed off the latest dresses and corsets, making the pieces even more sought after. The community-driven marketing helped the brand feel more authentic in an age of overly commercial fashion.

Celebrating Success

Now, 3 years after getting started, the Fallen Angel founder is thrilled to see her home business become a full-time job. Milestones like being featured in alternative fashion magazines and having celebrities wear custom-made pieces show that the brand has entered the mainstream.

However, the biggest reward has been bringing to life a clothing line that represents her style. From the Victorian-inspired tea dresses to the flower crowns with mini skulls, every item has a part of her personality and interests.

To celebrate the 3 year anniversary, Fallen Angel Apparel is having a special sale. This is a chance for both new and returning customers to get their hands on some witchy fashion at a steep discount. As the brand continues growing in popularity, this is the perfect opportunity to see what the buzz is about!

The Fallen Angel Aesthetic

Fallen Angel pieces stand out for their romantic yet occult vibe. The brand blends Victorian, witchy and modern gothic influences to create its signature aesthetic. Flowing silhouettes, rich colors and glamorous details give the clothing an otherworldly elegance.

Key Style Elements

Lace and velvet add luxurious texture to many Fallen Angel dresses and blouses. Delicate fabrics contrast with punk details like harness straps and metal rings. Red and black color palettes reflect darker romantic flair while sheer panels and low necklines create a seductive look.

The patterns and prints also veer into mystical territory with moons, stars, flowers, demons and gothic script. Some pieces tell stories through intricate print designs while others opt for a splash of color with blood red roses against black. Complex outfits like rose embroidered capes worn over lace maxi dresses capture the cinematic essence of the brand.

Makeup and Accessories

The Fallen Angel vibe extends into makeup with black or red lipstick, winged eyeliner, highlights, and glitter accents. Jewelry incorporates thorns, crucifixes, studs and moons for an edgy romantic look. For a modern witch take, flower crowns add softness while chokers, wrist cuffs and body harnesses provide contrast.

Collaborations with independent creators have expanded the accessory options too. Customers can now complete their look with Fallen Angel x Coffin Club enamel pins, handmade velvet chokers and vegan leather purses.

Shop The Look

Ready to channel your inner fallen angel? Shop some of the brand’s signature pieces to embrace the aesthetic:

Clothing

- Dragon Print Velvet Maxi Dress: With gothic dragons, long sleeves and a dramatic silhouette, this dress encapsulates the cinematic vibe.

- Rose Lace Bustier: A romantic take on classic punk, this bustier pairs perfectly with black jeans or a maxi skirt.

- Moon Phase Tee: For casual days, this relaxed tee featuring moon phases and a gothic font represents low-key goth style.

Accessories

- Flower Crown with Mini Skulls: Add a dark twist to the traditional flower crown with delicate skulls scattered throughout the blooms.

- Choker Necklace with Ring: This slim black velvet choker comes complete with an attached pendant and ring for multiple styling options.

- Coffin Shaped Crossbody Bag: Carry your daily essentials in this petite vegan leather purse shaped like a coffin with silver studded accents.

Join the Community

Beyond awesome clothing, Fallen Angel Apparel has built a community around its romanticized gothic style. Follow on social media or join the mailing list to keep up with new arrivals, gifting ideas, styling tips, and exclusive deals.

As the brand celebrates 3 years in business, they want to thank all the customers, fans and collaborators who have supported this homegrown passion project. With your help, Fallen Angel Apparel will continue growing while staying committed to its dark romantic roots.

FAQs

When did Fallen Angel Apparel launch?

Fallen Angel Apparel launched 3 years ago in 2020 after the founder struggled to find gothic clothing that reflected her tastes.

What is the Fallen Angel aesthetic?

The Fallen Angel aesthetic blends Victorian, gothic and witchy influences for a romantic yet edgy look. Key elements include lace, velvet, black and red color schemes, and details like harness straps and prints of moons, demons and flowers.

What types of products does Fallen Angel sell?

Fallen Angel sells women's clothing like dresses, tops, jackets and corsets along with accessories such as jewelry, bags, shoes and beauty items. They also offer some lifestyle products like mugs, pins and stationery.

How can I shop the Fallen Angel look?

Some signature Fallen Angel pieces to shop include the dragon print velvet maxi dress, rose lace bustier, moon phase tee, flower crown with skulls, choker necklace with ring, and coffin shaped crossbody bag.

How can I engage with the Fallen Angel community?

Follow Fallen Angel Apparel on social media or join their mailing list. This gives access to new product arrivals, styling content, exclusive deals and a chance to connect with fellow fans.