Just Add Tequila Hat Trend Taking Social Media by Storm

All About the Just Add Tequila Hat Trend

Tequila has long been a popular liquor choice when looking to liven things up and get the party started. And what better way to spread the fun tequila vibes than with a stylish, conversation-starting hat announcing your love of margaritas and this iconic Mexican export? Enter: the Just Add Tequila hat trend taking social media by storm!

Where Did the Tequila Hat Trend Originate?

Like many viral sensations, the Just Add Tequila hat has murky origins. The saying itself has been popular on tanks, t-shirts, and other party gear for years. But when paired with a flashy, colorfully embroidered trucker hat, the trend really took off thanks to the power of hashtag activism.

Over the last couple years, party-loving Instagram influencers and clever entrepreneurs helped the #justaddtequila hashtag gain steam. And the custom hats make for ideal accessories for photo ops holding giant margarita glasses poolside or at trendy bars. The hats offer the perfect ironic touches for posts using hashtags like #margarita, #margs, and #tequila.

The Just Add Tequila Aesthetic

The Just Add Tequila trucker hats tend to follow a certain distinctive aesthetic for maximum impact. They typically come in bright colors like lime green, pink, orange, or blue. Some feature colors associated with Mexico like red, white, and green. The hats have the words emblazoned across the front in large, eye-catching fonts.

And the best Just Add Tequila hats incorporate visual puns. You’ll see images of actual tequila bottles or gigantic margarita glasses. Garnishes like lime slices and salt finishes make frequent appearances. So do references to Cinco de Mayo and Day of the Dead decorations like skulls and marigolds.

Elevated Drinkware

Another emerging accessories trend tied to Just Add Tequila hats are next-level custom drink glasses and drinkware. Quirky, craft margarita glasses often make appearances in Instagram posts alongside the hats. Over-the-top blinged-out champagne flutes also make appearances as part of the drunken Instagram lifestyle.

The pairing of attention-grabbing hats and drinks in crazy containers takes the social media bait to the next level. Now posts work even harder with the dual visuals to capture interest and stand out from the crowd.

How Brands Are Cashing in on the Trend

It didn’t take long for commercial brands to jump on the Just Add Tequila trend once it started gaining steam. Apparel brands churn out the custom hats to meet demand. And alcohol brands cozy up to social media influencers to sponsor posts featuring both their drinks and the attention-grabbing headwear.

Tequila Brand Endorsements

Alcohol brands like Sauza, Patrón, and Cazadores Tequila recognize the Just Add Tequila hats offer a fun way to tap into a more youthful, hip drinking crowd. So they send the branded hats and shirts to Instagram models and club promoters in hopes their drinks will make cameos in posts.

Smart social media stars know to tag and thank the alcohol brands that provided them with free swag. So for companies like Triple Sec and Jose Cuervo, it’s well worth the investment in hats to leverage those valuable drink endorsements and customer engagements.

Restaurants and Resorts Get in the Mix

In addition to spirit makers, restaurants and vacation resorts leverage Just Add Tequila hats to drive brand awareness and interest. Many Mexican restaurant chains like Chevy’s Fresh Mex and Baja Fresh pass out the hats to generate user-contributed social content.

Beach resorts and hotels also utilize the trendy hats as they develop sponsored partnerships with influencers. Destinations like Motel Margarita, Paradise Village Beach Resort, and Grand Fiesta Americana promote hashtags like #SpringBreak and #vacationvibes by ensuring the hats make it into travel photos.

Tips for Rocking the Just Add Tequila Hat Trend

Want to buy your very own Just Add Tequila hat to show off your tequila fandom? Here are some pro tips for rocking this Insta-worthy accessory like a true influencer:

Pose With Drinks in Hand

When snapping pics for the ‘gram, always opt for poses holding an appropriately sized margarita or tequila cocktail. Giant fishbowl margaritas play best off your hat close-up. Or relax poolside with a standard marg topped with a bright umbrella.

Incorporate Fun Backdrops

Frame your hat in front of colorful murals, graffiti walls, or trendy sayings like “Live Mas.” For vacation pics, work blue skies, palm trees, beaches, or city skylines into the backdrop. Show off the hat while living your most enviable life.

Tag Relevant Hashtags

And of course, tagging #justaddtequila, #margarita, #margs, and #tequila connects your pics to the wider hat conversation. Depending on your setting, also incorporate location hashtags like #cancun, #roadtrip, #baecation, etc. to spread the tequila fever.

Embrace the Fun, Tongue-in-Cheek Vibes

At the end of the day, Just Add Tequila hats embody a playful mindset celebrating connection over cocktails. The trend taps into vacation FOMO and makes light of the booze-centric escapism we all crave after the last few years stuck at home. With a dash of whimsy – and lots of tequila, of course – may the hat vibes lift your spirits!

FAQs

Where can I buy a Just Add Tequila hat?

Many apparel brands sell their own versions of Just Add Tequila hats. You can also find hats incorporating the slogan on sites like Etsy, Redbubble, and CafePress where independent designers upload their designs. Search for the exact phrase to track down the trendy tequila trucker hats.

What are some fun Instagram captions to use with a Just Add Tequila hat?

Great Instagram captions for your Just Add Tequila hat pics include lines like "Margaritas on demand," "It's 5 o'clock somewhere," "Tequila made me do it," and "This is the life." You could also use popular hashtags like #justaddtequila, #margaritaville, or #drinkup.

What are the most popular tequila brands right now?

Many classic tequila brands like Jose Cuervo, Sauza, and Patrón promote the Just Add Tequila trend on social media. Trendy newer brands like Casamigos, Clase Azul, Teremana, and Vivir continue rising in popularity as well.

What types of photos work best to show off my Just Add Tequila hat?

The best photos for flaunting your Just Add Tequila hat feature you relaxing poolside with a margarita in hand or posing in front of a colorful mural or wall with funny sayings. Work the hat into vacation shots, bar pics, festivals, parties, or other enviable settings.