The Story and Legacy of the Iconic 313 Odd Future Hoodie

The Origins of the 313 Hoodie

The 313 hoodie has become an iconic symbol among fans of Tyler, The Creator and his hip hop collective, Odd Future. Its origins can be traced back to 2011 when Tyler first began referencing his home area code of 313 from Detroit and using it as part of his branding.

On Tyler's breakout album "Goblin" he has a song called "Fish" in which he repeats the line "I'm a 313 boy, you can't ignore me." This would become a motto for his loyal followers as Tyler continued to build his dark and shocking persona in the early days of Odd Future.

The Meaning Behind 313

The numbers 3 and 13 started appearing more prevalently in Odd Future's imagery and clothing designs. Why 313 specifically? Well Tyler himself grew up between Detroit and Los Angeles. The area code 313 represents Detroit and Tyler's connections to the city.

The number 13 is often associated with bad luck, rebellion, and counterculture movements. By embracing it, Odd Future was essentially branding themselves as outsiders who didn't play by the normal rules of society.

The Hoodies Take Shape

It didn't take long for Hoodies featuring the numbers 313 boldly plastered on the front to start popping up at Odd Future shows and events. Tyler himself could even be seen wearing them regularly.

Soon the 313 hoodies became a way for fans to show their allegiance to Odd Future and embrace the spirit of rebellion and individuality that the group represented. The hoodies were more than just clothing, they became a statement.

313 Hoodies Gain Mainstream Popularity

As Odd Future grew into one of the most popular and controversial rap groups of their era, the 313 hoodies that Tyler wore so proudly became coveted items among music and fashion circles. The hoodies were regularly sold out from the Odd Future official store, often being resold online for hundreds of dollars over their original price.

Kanye West Co-signs 313

The 313 hoodie got its biggest taste of mainstream visibility when mega rap star Kanye West was spotted wearing one back in 2013. Kanye had been an early supporter of Odd Future and was one of the first major music stars to openly endorse the rebellious young collective from Los Angeles. Him wearing the signature 313 hoodie was a major cosign to its relevance in the industry.

313 Hoodies Inspire Custom Culture

The iconic hoodie design also inspired people to start making their own custom 313 inspired clothing items and apparel. On Etsy and other sites you can find all types of products featuring creative variations of the numbers 313 and Odd Future themes.

Everything from women's tank tops and crop tops to phone cases and board shorts. The hoodie's unique design offered a lot of creative flexibility for inspired fans.

The Legacy of the 313 Hoodie

While Tyler, The Creator and Odd Future have both evolved past those early controversial days, the iconic 313 Hoodie still maintains its cult-like popularity and status as a staple music fashion trend. It represented a special moment when a roguish group of young creatives captured the attention of both the hip hop community and popular culture itself through their music, style and embracing of individuality.

313 Hoodies Forever In Style

Years later with Tyler's style having moved towards brighter colors and clothing with a 70's influence, he still breaks out those vintage 313 hoodies from time to time for old times sake. And you can bet whenever he does that the requests for restocks and resurgence in replicas quickly follows.

The number 313 may always represent Detroit and Tyler's connections to that part of his childhood. But the hoodies themselves came to represent fearlessness, free-thinking and going against the norm in the name of self-expression. The contributions of visionaries like Tyler and Odd Future will not be forgotten anytime soon. And neither will the iconic uniform that defined their rise to fame.

FAQs

Where did the 313 number come from?

The 313 number refers to Tyler, the Creator's home area code in Detroit. He started referencing 313 in his music and clothing as a shoutout to his hometown.

What does the number 13 represent?

The number 13 is often associated with rebellion and going against the norms of society. Odd Future used it to represent their outsider status and counterculture vibes.

Where can I buy an official 313 hoodie?

You can purchase official Odd Future and Golf Wang branded 313 hoodies from the Golf Wang online store when in stock. But they often quickly sell out.

Why did 313 hoodies become so popular?

The hoodies became more than just clothing items. They represented the spirit of Odd Future and embracing individuality and free-thinking. Fans wore them to rep their fandom.

What other 313 products are available?

In addition to hoodies, the 313 logo has inspired tons of custom apparel and accessories like phone cases, board shorts, and more that can be found online.