Viviz Takes Over Summer 2023 with Infectious "Loveade" Soundtrack

Introducing Viviz's New Summer Anthem "Loveade"

The talented K-pop girl group Viviz recently released their catchy new summer single "Loveade", which looks set to become the soundtrack for the season. With its bubbly energy and vibrant aesthetics, "Loveade" encapsulates a perfect summer vibe that fans can't get enough of.

Who is Viviz?

For those unfamiliar, Viviz is a three-member group consisting of Eunha, SinB, and Umji under Big Planet Made. The trio originally debuted together in the popular second-generation group GFRIEND back in 2015. After GFRIEND disbanded in 2021, the three members rebranded and relaunched as Viviz in 2022.

Vibrant Retro Summer Concept

Viviz came back strong this summer with an upbeat retro pop song all about enjoying refreshing "loveade" on a hot day. Both the music video and concept photos channel a vibrant summer vibe, with the members having fun splashing around at tropical resorts and pools in bright, playful outfits.

The styling takes inspiration from retro fashion, with the members rocking cute bucket hats, cotton candy colors, knotted crop tops, and other trends reminscent of decades past. This gives "Loveade" a nostalgic yet fresh summer energy that really pops.

Infectiously Catchy Song & Dance

A huge part of "Loveade's" summer appeal lies in its addictively catchy melody and choreography. Penned by producers MRey and Ryan Kim, the song mixes retro synths and funky basslines to create the ultimate summer earworm.

Viviz compliment the playful music with equally lively and charming choreography. Key moves include dumping out imaginary drinks, sprinkling in "sugar", and shaking up their "loveade". Fans quickly latched onto the song too, sparking the fun #loveadechallenge on social media.

#SummerVibe Music Video

The "Loveade" MV brings all the concepts together into one vibrant summer fantasy. It depicts Eunha, SinB, and Umji having a picture-perfect tropical vacation - relaxing poolside, picking fruit, riding boats into the sunset, and of course making lots of "loveade".

Bright colors, luscious scenery, playful editing, and joyful energy encapsulate the quintessential #summervibe. Fans can't get enough of seeing Viviz have literal fun in the sun as they serve up perfect summer jams.

Early Success & Fan Reactions

Soon after its release, "Loveade" shot up domestic music charts and found great success internationally too. It topped iTunes charts in multiple regions, reflecting high global demand for Viviz's brand of bright and cheerful K-pop.

Fans also showed an outpouring of love and support across social media, calling the long-awaited Viviz comeback a major success. The summer concept suits the trio's youthful image perfectly. Many are already calling "Loveade" the #SOTY (song of the summer) and can't wait to see Viviz continue promoting.

Fun Fan Engagement

A big part of the "Loveade" experience involves active engagement with fans. Viviz have been communicating with Buddies across various platforms like VLive and Instagram. They also started the fun "Pass the Loveade" TikTok challenge, which asks fans to put their own spin on the "potion making" choreography.

These organic social media campaigns really get fans involved in spreading the "Loveade" summer vibes. The TikTok challenge already has over 400k videos under the #loveadechallenge hashtag too!

Queens of Summer 2023

With their dynamite charms, polished comeback, and infectiously upbeat bop, Viviz have cemented themselves as the queens of summer 2023 K-pop. They brought the perfect package of retro pop vibes, vibrant aesthetics, and joyful energy that hit all the right notes for the season.

"Loveade" has all the makings of a summer anthem - addictive melodies, refreshing vibes, and endless replay value. As fans enjoy repeat listens on streaming platforms, Viviz continue their lively promotions to make the most of their seasonal hit. Thanks to their well-rounded success, Eunha, SinB, and Umji may just end up dominating summer 2023!

FAQs

What is the name of Viviz's summer comeback song?

The name of Viviz's catchy summer single is "Loveade". It was released on August 1, 2022.

What is the Loveade challenge?

The Loveade challenge is a fun TikTok trend inspired by the "potion making" choreography in Viviz's "Loveade" music video. Fans create their own videos mimicking the dance moves using imaginary ingredients to make refreshing "loveade" drinks.

What genres characterize Viviz's "Loveade"?

"Loveade" blends retro synths and funk basslines to create a vibrant summer pop anthem. It draws inspiration from 70s and 80s pop but with a modern K-pop twist.

How did "Loveade" perform on the charts?

"Loveade" found great success domestically and internationally. It hit #1 on various iTunes charts around the world, reflecting the global popularity of Viviz's fun summer vibe and concept.