The Complete History and Buying Guide for the Rolex Datejust Reference 1035

The History and Evolution of the Rolex 1035

The Rolex 1035 is one of the most iconic and sought-after vintage Rolex models. First introduced in the 1940s, this reference number represents an important chapter in Rolex's history and watchmaking innovations. Over the years, the 1035 has undergone several updates and changes, evolving into the legendary timepiece it is today.

The Early 1035 Models

The very first Rolex 1035 models were produced in the early 1940s. At the time, Rolex was manufacturing mostly Oyster-case watches, which they debuted in 1926 as the world's first waterproof wristwatch. The 1035 was no exception, encased within a rounded, screw-down Oyster case paired with the new "bubbleback" caseback for enhanced protection.

Early Ref. 1035 watches were powered by Rolex movements like the A260 and the Caliber 59. They had glossy black dials with simple gilt text and baton indexes. Most models did not yet have the signature cyclops magnification lens over the date window, a feature that would come later. The earliest 1035s were crafted from stainless steel and measured 34mm, the typical size for a gentlemen's watch at the time.

The Mid-Century 1035 Updates

In the 1950s, Rolex unveiled some key updates to the Ref. 1035. Most notable was the introduction of the famous Cyclops lens in 1953, one of Rolex's most iconic innovations. This magnifying lens was placed over the date window at 3 o'clock for easier reading of the date. The Cyclops would become standard on virtually all Datejust models going forward.

Around this time, Rolex also enlarged the case size of the 1035, bumping it up to 36mm where it remains today. The larger case provided a bolder wrist presence and more modern proportions. Additionally, new dial options and materials were introduced, like gold, two-tone steel and gold, and dials with Roman numerals.

The 1035 Gets a High-Beat Movement

In the late 1950s, Rolex made another pivotal update to the 1035 and other Datejust models - the new caliber 1055. This was Rolex's first high-beat movement, oscillating at 28,800 beats per hour compared to the standard 18,000bph. The faster operation allowed for greater precision timekeeping.

The Cal. 1055 movement powered Ref. 1035 watches throughout the 1960s and 70s. Some sportier models like the Turn-O-Graph "Thunderbird" also used the 1055 movement inside Datejust cases. Rolex continued expanding dial, bezel, and metal options throughout this era as the 1035 evolved into an established modern wristwatch.

The Modern 1035 Collection

Today, the Ref. 1035 enjoys a diverse collection of modern iterations. The Datejust 36 family provides a wide selection of dials, materials, bracelets, and bezel types - fluted, domed, decorated, smooth, and more. Modern technologies like the Parachrom hairspring reinforce the 1035's legacy of precision and innovation.

While steel remains the core 1035 build, Rolesor two-tone and solid 18k gold provide luxury options. Some references feature diamond hour markers and baguette diamonds on the bezel for a glamorous statement. And the white Rolesor version combines stainless steel and white gold for a contemporary twist.

Inside its iconic 36mm Oyster case, the Datejust 1035 is powered by Rolex's self-winding Caliber 3235. This movement represents the next generation of watch technology including a new chronergy escapement for enhanced efficiency. With countless variations, the Ref. 1035continues to uphold Rolex's renowned standards of excellence, sophistication, and versatility.

Collectability and Investment Potential

As one of Rolex's longest running and most iconic models, the Reference 1035 holds significant collectability and investment potential across all its eras and versions. Let's explore some factors that contribute to the 1035's enduring value and appeal among collectors and Rolex enthusiasts.

Timeless Design

The quintessential Datejust design of the Ref. 1035 remains relevant and stylish today as it was decades ago. The sleek Oyster case, Cyclops lens, and fluted bezel are all iconic and distinguishing features. Rolex's consistent improvements over the years have only polished and perfected the 1035's aesthetics while preserving its core identity.

Historical Significance

As the inaugural Datejust, the Reference 1035 carries immense historical importance within the Rolex catalog and horological world. It represents the brand's engineering feats and watchmaking progress starting in the early 20th century. The 1035 provides a direct link to Rolex's roots and evolution.

Brand Prestige

Rolex's unmatched reputation and prestige globally adds to the 1035's powerful collectability. Owning this reference - especially well-preserved vintage examples - provides a gateway to the Rolex holy grail for many watch enthusiasts. The brand's famous quality and achievement further cement the 1035's status.

Timeless Materials

From durable stainless steel to lavish solid gold, the materials used on Ref. 1035 covers the spectrum. Gold holds inherent value, while steel provides vintage models with an enduring retro toughness. The combination of metals on two-tone 1035 examples also blending modern and heritage styling.

Scarcity and Age

Early Ref. 1035 watches from the 1940s and 50s are extremely scarce and valuable. Even later vintage pieces from the 60s and 70s come with premium price tags. Age, condition, and scarcity boost the investment outlook. And discontinued watches, like the Turn-O-Graph "Thunderbird," add special allure.

In summary, the Rolex Datejust Reference 1035 maintains strong collectability and investment potential thanks to its broad history, enduring design, Rolex prestige, versatile materials, and scarcity. Models across all decades retain interest for Discerning collectors and watch investors.

Notable Variations

With a history spanning over 70 years, the Rolex Ref. 1035 has showcased an array of styles, materials, colors, and functions. Here are some of the most notable and popular variations of the Datejust 1035:

Turn-O-Graph "Thunderbird"

Launched in the 1950s, the Turn-O-Graph Datejust featured a rotating bezel for timing events up to 60 minutes. The US Air Force's Thunderbird aerobatic squadron commissioned a special black dial version with red accents, leading to the "Thunderbird" nickname. Highly coveted today, the Thunderbird demands premium prices among collectors.

Buckley Dials

Rolex buckley dials have a distinctive sector-style dial with a ring of Roman numerals. Named for Rolex USA head John Buckley, these dials first appeared on the Ref. 1035 before expanding to other models. Their ornate style adds flair and distinction.

White Rolesor

A modern Datejust 1035 variation, White Rolesor combines stainless steel and white gold for a contemporary two-tone style. The result is both sporty and upscale - a mix reflecting the Datejust's versatile appeal.

Diamond Bezels and Dials

Luxurious with diamonds, some Ref. 1035 watches showcase sparkling gems on their bezels and dials. From diamond hour markers to baguette-embellished fluted bezels, these Datejusts elevate the model with prestige and opulence.

Midsize Versions

Alongside men's 36mm models, Rolex also produced midsize Datejust Ref. 1035 watches measuring 26mm, 28mm, and 34mm. These versions appealed to women and some men desiring a smaller wristwatch. Discontinued midsize 1035s are now rare collector's items.

From prestigious metals to exclusive designs, the diversity across the 1035 range contributes to its lasting significance and collectability. Each variation carries its own unique story and charm.

Celebrity Sightings and Pop Culture Appearances

In addition to its tool watch heritage, the Rolex Datejust 1035 has an equally rich connection to celebrities and pop culture over the decades. Some famous individuals who have donned the Ref. 1035 include:

US Presidents

A number of American Presidents have worn Ref. 1035 watches, starting with Lyndon B. Johnson who preferred a yellow gold model. Ronald Reagan, Bill Clinton, and Joe Biden have also been spotted with 1035 Datejusts.

Musicians

Musical artists like John Mayer, DJ Khaled, and Post Malone represent the 1035 as a classic watch of success and luxury. Their stainless steel models match the laidback cool and casual style of many musicians.

Hollywood Icons

Steve McQueen, Cary Grant, and Paul Newman gave the Ref. 1035 silver screen appeal. Newman was frequently photographed wearing his own Rolex "Paul Newman" Daytona chronograph.

Fictional Characters

In films and television, characters like Don Draper of Mad Men, power broker Bobby Axelrod in Billions, and even cartoon billionaire Scrooge McDuck are illustratively shown wearing Ref. 1035 Datejusts.

Recognizable on the wrists of the elite and aspirational, the Datejust 1035 has firmly cemented its place as a timepiece representing success, taste, and the luxury lifestyle.

Buying Guide

For newcomers interested in buying a vintage or modern Rolex Ref. 1035 Datejust, here are some key tips to ensure a sound investment:

Set a Budget

Ref. 1035 prices vary widely depending on age, materials, condition, and type. Have a clear budget in mind when searching, as excellent examples fetch premium prices. Scour listings to get a sense of current market values.

Prioritize Condition

Since condition greatly affects value, seek out timepieces with the best possible preservation and originality. Opt for honest wear over poorly refinished dials, swapped parts, and over-polished cases.

Confirm Authenticity

Only buy from trusted sellers able to provide authentication documents and provenance. Counterfeiting exists, so inspect markings, logos, date wheels, bracelets, and other components closely.

Compare Listings

Do your homework and reference multiple ads to weigh options for specific references that fit your criteria. Compare seller reputation, photos, prices, and disclosures.

Read Descriptions

Read descriptions thoroughly for disclosures about condition, service history, original parts, functioning issues, damage, or anything that affects appearance and operation.

While the Rolex Ref. 1035 has investment appeal, passion for the watch itself will make ownership most rewarding. Do your due diligence, find the example that speaks to you within budget, and enjoy the same timeless style on your wrist horology icons have cherished for decades.

FAQs

What are the key innovations in the Ref. 1035 history?

Major innovations include: the debut of the Cyclops date magnification lens in 1953, updating to a 36mm case size in the 1950s, introduction of the Caliber 1055 high-beat movement in the late 1950s, and the new-generation Caliber 3235 within modern 1035 models.

What makes the Turn-O-Graph Datejust "Thunderbird" special?

The Turn-O-Graph had a rotating bezel for timing events. The US Thunderbird squadron commissioned a black dial version with "Thunderbird" in red lettering, making it extremely rare and valuable among collectors.

Why is the Ref. 1035 so popular with celebrities and public figures?

The Ref. 1035 Datejust embodies luxury, success, and sophisticated style. It has been worn by US Presidents, Hollywood actors, musicians, and fictional characters as a symbol of power and prestige.

How can I ensure I'm buying an authentic Ref. 1035?

Only buy from trusted sellers who can provide authentication paperwork and provenance. Inspect markings, logos, date wheel, bracelet, and components closely to spot any counterfeits.

What should I look for when inspecting a vintage Ref. 1035?

Look for signs of honest wear and aging over poorly refinished dials, incorrect parts, damaged components, or over-polished cases. Prioritize examples with the most originality and integrity.