The Latest Must-Have Swimsuit Trend: Bubblegum Pink Bikinis | 2023 Guide

The Rise of Bubblegum Pink Bikinis

Bubblegum pink is taking the swimsuit world by storm. This fun, playful hue is popping up in bikini collections from high-end designers to mainstream brands. The popularity of bubblegum pink bikinis first emerged a few years ago and has steadily grown into one of the biggest bikini trends.

So what's behind the bubblegum bikini craze? After years of sporty, minimalist swimsuits in basic colors, bubblegum pink offers a refreshing change. The joyful, girly tone provides the perfect update to the iconic bikini look. Bubblegum pink bikinis manage to be romantic and sultry yet youthful and whimsical at the same time.

Celebrity Inspiration

Like most major fashion trends, celebs are fueling the bubblegum pink bikini obsession. Pop stars like Dua Lipa, Katy Perry and Miley Cyrus have all been spotted poolside or seaside in pink two-pieces. Model Bella Hadid even wore a bubblegum pink bikini top with matching bottoms on the runway for luxury brand Jacquemus.

In the influencer world, YouTubers and Instagrammers have fully embraced the bubblegum bikini aesthetic. Top social media stars including Emma Chamberlain, Charli D'Amelio and Addison Rae Easterling post photos of themselves lounging around in cute pink bikinis. With so many big names leading the charge, it’s no wonder followers are eager to rock the look themselves.

Flattering & Photogenic

Two major reasons bubblegum pink bikinis have become so popular are their flattering effect and photogenic nature. The joyful pink tone is universally flattering. It brightens the complexion and boosts the skin’s glow, making you look lively and healthy.

Pink also photographs beautifully, creating eye-catching shots for social media. In a sea of barely-there neutral swimsuits, bubblegum pink pops on the feed. The color provides the perfect contrast and focal point whether you’re posing on the beach or by the pool. No wonder influencers gravitate towards pink bikinis!

Trendy Styles

Beyond the bold pink color, on-trend bikini silhouettes and details give these swimsuits a modern, stylish edge. String bikinis with minimalist shapes and sporty accents are having a major moment.Think barely-there triangle tops, cheeky bottoms and hardware details like ring accents and shoulder straps.

There are also plenty of retro-inspired pink bikinis that nod to decades past. High-waisted bottoms, ruffled trims and halter necklines channel vintage glamour. While the pink hue feels fresh and current, these styles offer a classic look.

How to Style Bubblegum Pink Bikinis

A bright pink bikini makes a major style statement all on its own. Keep the rest of your poolside or beachfront look minimal and relaxed. Tie a pink bikini top over a white ribbed tank or cropped tee for a layered look. Add some edge with distressed cutoff shorts or a sheer pink cover-up.

Let bold pink swimsuits pop against bronze summer skin and opt for minimal accessories like dainty necklaces and anklets. Small hoops, retro shades and a pink scrunchie or headband will finish the look. For beauty, embrace sun-kissed skin, pops of pink blush and a luminous wash of highlighter.

Top Brands for Pink Bikinis

Every major swimsuit brand now offers their take on bubblegum pink bikinis. Affordable retailers like Aerie, Target and Old Navy have plenty of options at lower price points. Fast fashion brands like Zara and H&M also carry cute pink two-pieces.

For more quality designs, look to brands like Summersalt, Solid & Striped, Frankies Bikinis and Vitamin A. These labels offer well-made swimsuits in on-trend pink hues and prints. Designers like Mara Hoffman, House of Harlow and Lisa Marie Fernandez also craft gorgeous pink bikinis.

How to Care for a Pink Bikini

Since pink dye tends to bleed and fade faster than other colors, properly caring for a pink bikini will help preserve that bright, bubblegum shade. Always rinse swimsuits with cold water after wearing to remove chlorine, salt water, sunscreen and sweat.

Wash pink bikinis in cold water using a gentle detergent and never place them in the dryer. Allow pink swimsuits to air dry completely before storing to prevent mildew. Fold bikinis or place each piece in a mesh garment bag before storing in a drawer or bag.

FAQs

Why are pink bikinis so popular?

Pink bikinis, especially vibrant bubblegum shades, have become popular for their fun, playful vibe. The trend started with celebrities and influencers and spread to everyday consumers. Pink also happens to be incredibly flattering and photographs beautifully.

What are the most stylish pink bikini designs?

On-trend pink bikini styles include sporty string bikinis, retro halter styles, high-waisted bottoms and ruffled details. Hardware embellishments like rings and shoulder straps add modern edge.

How should you style a pink bikini?

Let a bold pink bikini be the focal point and keep the rest of your look minimal. Think bronze skin, petite accessories and beachy beauty accents like glowy highlighter and pink blush.

What are the best pink bikini brands?

Top brands for quality pink bikinis include Summersalt, Vitamin A, Frankies Bikinis, Mara Hoffman, Solid & Striped and House of Harlow.

How do you care for a pink bikini?

Protect the color by rinsing after wear and washing in cold water. Allow pink bikinis to air dry fully before storing to prevent fading. Don't machine dry pink swimsuits.

FAQs

What accessories look best with a pink bikini?

Opt for minimal, delicate accessories like dainty necklaces, anklets, small hoops or a pink hair scarf. Let the bright pink bikini be the main focus.

What makeup works best with a pink bikini look?

Play up a sunkissed glow with shimmery highlighter and pink blush. Nude glossy lips and fun pink eyeshadow also complement pink swimsuits nicely.

What are the best pink bikini styles for curvy figures?

Try a pink bikini with a supportive halter top and higher-waisted bottom. Ruffles, ruching and draped details also flatter curves beautifully.

What shoes should you wear with a pink bikini?

Flip-flops or sandals in neutral shades like tan, gold or white work well with pink bikinis. Clear jelly sandals are also a cute retro option.

What beach cover-up goes best with a pink bikini?

Sheer kimono-style cover-ups, wide-brim straw hats and sarongs in complementary colors flatter a pink bikini.