The Rise of Custom Stickers for Branding in Oklahoma City

The Rise of Custom Stickers in Oklahoma City

Custom stickers have become an increasingly popular way for businesses, organizations, and individuals in Oklahoma City to get their brand and message out. From food trucks slapping custom stickers on takeout boxes to activists using stickers to spread political messaging, custom stickers allow for creativity and customization at an affordable price point.

Oklahoma City is home to a thriving food scene, with new restaurants popping up constantly. Many of these restaurants rely on takeout and delivery options to build their customer base when first starting out. Custom stickers on takeout boxes and bags are an easy way for these small businesses to get their branding in front of potential new customers. A bold logo or catchy phrase on a sticker can entice customers to give a new spot a try.

Custom stickers are also utilized heavily by the city's culture, arts, and music communities. Local artists collaborate with sticker printing companies to produce their signature designs and get their artwork in front of more eyes. Music venues commission sticker designs to promote upcoming concerts and shows. Grassroots organizations use custom stickers to raise awareness for their causes and recruit volunteers.

The Growing Popularity of Stickers in Food Culture

One of the biggest proponents of custom stickers in Oklahoma City is the food and restaurant industry. As more chefs and entrepreneurs open up chef-driven concepts in OKC, custom stickers have become a popular way for them to brand their business.

Restaurants often develop a signature sticker that encapsulates their concept and slaps it on takeout boxes, bags, and even dishes. This serves as a traveling billboard, effectively spreading brand awareness throughout the community. It provides great bang for your buck - a few hundred or thousand stickers can last for months and reach thousands of potential customers.

Trendy new restaurants and food trucks also utilize custom stickers to highlight specialty dishes and new menu items. A sticker touting "The Best BBQ Burnt Ends in OKC!" grabs customer attention and helps drive orders of that dish. Limited time offers can get stickered to capitalize on the scarcity effect.

#sushi and #mexicansushi Trends

Two rising food trends that custom stickers have latched onto in OKC are sushi and Mexican/Japanese fusion concepts. From traditional sushi joints to Mexican roll fusion spots, custom stickers help these restaurants showcase their specialty.

The classic sushi stickers highlight specialty rolls like "The Oklahoma Roll" or "Spicy Cajun Salmon Roll". They want to stick in customer's minds and become their go-to order next time. Mexican sushi and seafood restaurants have gotten very creative with their stickers - highlighting Mexican culture and ingredients in their branding and designs.

Restaurants like Culichi Roll use custom sticker designs that blend Mexican cultural symbols and flavors with sushi. This helps spread their brand identity as providing a unique fusion concept customers won't find anywhere else.

The Diversity of Custom Stickers

Beyond the food industry, custom stickers have become popular across numerous sectors and communities within Oklahoma City.

Retail businesses use custom stickers to brand shipping and product packaging. Clothing boutiques include custom stickers on hang tags and as gifts with purchase. Dispensaries use stickers to label products. Craft breweries slap stickers on growlers and beer cans to turn customers into walking advertisers.

Non-profit organizations design custom stickers for fundraising drives and awareness campaigns. Political groups spread messaging through bumper stickers on cars. Schools create school spirit stickers for students. Even individual residents get their own custom stickers made for personal use.

The diversity of organizations embracing custom stickers demonstrates their unique versatility. They serve as an affordable, customizable marketing asset than can be sized, shaped, and designed to fit any brand, message, or purpose.

Getting Creative with Sticker Marketing

Oklahoma groups and businesses have gotten very creative with their custom sticker designs and distribution methods.

Food trucks have shifted from generic stickers to designing "sticker swag" - unique stickers customers want to collect. Charity groups have sticker fundraisers allowing donors to vote on their favorite sticker design. Crafty social media users start "sticker challenges" - sharing photos of their stickers in unique places.

Music and arts festivals commission limited edition sticker runs and hide them around the event, sparking interest on social media. Savvy business owners place stickers in high visibility areas, getting free advertising when stickered laptops, water bottles, and cars attract attention.

As Oklahoma City continues to grow and evolve, expect local custom stickers to become even more creative and ubiquitous throughout the community.

Custom Stickers Provide Value for OKC Businesses

Business owners may wonder - why invest money and time into custom stickers? The versatility and value stickers bring make them worth considering.

Here are some of the benefits custom stickers provide:

Branding and Name Recognition

A good sticker design grabs attention with eye-catching elements like color, shape, and creativity. It also repeatedly exposes customers to your business name, logo, and messaging - reinforcing your brand and making you more memorable.

Ad Level Customization

Stickers allow customization options you won't find with traditional print ads. Any size, shape, design, and quantity can be produced. Special effects like glow-in-the-dark, scratch-off, and scented stickers are also options for maximizing your impact.

Cost Effective Advertising

Compared to products like signage and print ads, stickers provide more impressions per dollar. Small quantities can be produced for very affordable costs. The "ad space" you purchase sticks around in the community longer.

Brand Ambassadors

Stickers essentially turn your customers into walking advertisements. A sticker on a laptop, water bottle, or car makes an impression on every person who sees it. This expands your reach beyond just those you directly interact with.

Oklahoma City businesses that embrace creative, custom sticker marketing strategies benefit from enhanced branding, community engagement, and increased sales and customers.

Finding the Right Custom Sticker Partner in OKC

To execute a sticker campaign that effectively builds your brand, partnering with the right printing company is crucial. Here are tips for selecting a custom sticker provider in Oklahoma City:

Look for High Print Quality

A pixelated, low-resolution sticker reflects poorly on your business. Seek out printers that use advanced printing presses and stickers materials.

Make Sure They Offer Customization

Look for size, shape, material, and finishing options. You want to make your stickers stand out, not look like generic labels.

Ask About Their Design Services

If you need help conceptualizing your sticker design, many printers offer graphic design services. This is crucial for creating an on-brand, professional sticker.

Review Their Portfolio

Never work with a new printer without seeing examples first. Look at diverse industries and sticker types they've produced previously.

Focus on Their Customer Service

From initial questions to production and delivery, they should provide prompt, helpful service. This ensures the process goes smoothly.

By keeping these tips in mind during your search, you can find the perfect Oklahoma City printer to turn your custom sticker ideas into reality.

Embrace the Custom Sticker Movement in OKC!

Custom stickers offer businesses and organizations in Oklahoma City an affordable marketing tool to build their brand, engage customers, and spread messaging. From the city's booming restaurant scene to grassroots groups and creative individuals, custom stickers continue to grow in popularity across the area.

More and more local brands are realizing the value stickers provide for launching new products, highlighting menu items, spreading awareness, and turning customers into walking advertisements. As stickers gain wider adoption, expect to see creativity and competition rise as businesses try to design stickers that truly capture attention.

Is your Oklahoma City business or organization ready to embrace custom stickers? Let their versatility and brand building power start working for you!

FAQs

What are some popular uses for custom stickers in Oklahoma City?

Some popular uses include: branding takeout packaging for restaurants/food trucks, promoting menu items or specials, spreading awareness about causes and events, fundraising campaigns, political bumper stickers, school spirit stickers, and more.

Where can I have custom stickers made in OKC?

There are several local printing shops and graphic design firms that offer custom sticker printing services. Do research to read reviews and look at portfolios before selecting one. Qualities to look for include high print quality, customization options, design services, customer service and quick turnaround times.

What are the benefits of using custom stickers as part of my marketing strategy?

Benefits include: affordable/cost-effective impressions, versatility with size/shape/design options, brand awareness when customers display your sticker, creative opportunities like special effects or strategic placement, and turning customers into walking ads. Stickers provide great ROI.

What types of customization can be done with stickers?

Nearly every aspect of a sticker can be customized: size, shape, materials, effects like scratch-off or glow-in-the-dark, specialty coatings, unique die-cut designs, high-resolution printing, and more. You can develop a completely tailored look and feel with a custom sticker.

Should my business hire a graphic designer for its custom sticker?

If you do not have strong in-house design capabilities, partnering with a designer is highly recommended. They can ensure your sticker aligns with your brand style and messaging while being eye-catching and professional. Many printing companies also offer design services.