The Origins and Ethos Behind the Outlaw Skateboards Brand

The Origin Story of Outlaw Skateboards

Outlaw Skateboards first emerged on the skating scene in 2002, founded by professional skaters Jarrod Prince and Jereme Rogers. Coming out of the era of punk skating when brands like World Industries and Birdhouse dominated, Outlaw wanted to forge its own renegade path. The name Outlaw signifies the rebellious spirit the brand embodies - not wanting to conform to mainstream trends but rather buck the system and do things their own way.

Rapid Rise in Popularity

In an era where skateboarding was becoming increasingly commercialized and losing touch with its roots, Outlaw tapped into a longing for authenticity. Their boards featured provocative graphics and no-nonsense skating from their team riders. This struck a chord with young skaters looking for a grittier alternative to the more sanitized brands.

Soon Outlaw started gaining traction in skateshops and magazines. Their first video release "Public Domain" in 2004 showcased jaw-dropping stunts and cemented them as a rising force. The brand continued to grow over the next few years both in sales and their roster of top pro skaters.

The Outlaw Ethos

Central to the Outlaw identity is a spirit of creative self-expression untethered by societal constraints. Their graphics frequently feature controversial imagery - ranging from gang references to profanity. While it attracted some negative reactions they didn't shy away, embracing their role as agitators.

In terms of skating, Outlaw always pushed the envelope in terms of big tricks and boundary-breaking spots. They quickly became known not just for skills but fearlessness, unafraid of confrontations with security guards or law enforcement. This cemented their outlaw reputation.

Evolving Over the Years

As time went by, Outlaw began to shift gears. They brought on some up and coming young riders to join veterans like Rogers. While maintaining their counter-culture ethos, the branding and graphics started to tone down slightly. There was also increased emphasis on video parts rather than controversies.

Collaborations

In the 2010s Outlaw began some high profile collaborations, working with brands like Stussy, HUF and Vans. Purists criticized them for "selling out" but most saw it as a business necessity. While retaining creative control, the partnerships gave them more resources to produce videos and sponsor events.

They also collaborated with hip hop artists like Lil Wayne, highlighting the cultural intersection between skating and rap music. These kinds of deals kept them in the public spotlight as legends like Rogers began to step back.

A New Generation

Currently Outlaw continues to thrive led by a crew of young rippers like Milton Martinez, Dane Brady and Elijah Berle. While paying their respects to founding fathers like Prince and Rogers who paved the way, this new generation is carving their own trail into the 2020s.

Through the years Outlaw has managed to walk that fine line - growing as a business but without losing their core DNA. They still have that same anti-establishment, no BS energy channeled now through fresh faces and feats. Based on the past 20 years don't expect Outlaw to mellow out any time soon!

FAQs

Who founded Outlaw Skateboards?

Outlaw Skateboards was founded in 2002 by professional skaters Jarrod Prince and Jereme Rogers.

What controversies has Outlaw Skateboards been involved in?

Outlaw has sparked controversy over the years for their provocative graphic imagery depicting things like gang references and profanity. They've embraced their role as agitators and not shied away from ruffling feathers.

What's the outlook for Outlaw Skateboards moving forward?

While staying true to their rebellious roots, Outlaw continues to evolve. A new generation led by riders like Milton Martinez is leading the way for the brand to grow while retaining their core DNA.

Who are some of the top pro skaters associated with Outlaw?

Some top pro skaters over the years have included founders Jarrod Prince and Jereme Rogers, along with other big names like Elijah Berle, Dane Brady, Milton Martinez and original team member Austin Stephens.