The Popularity of Aura Hoodies and How to Wear This Coveted Trend

The Popularity of Aura Hoodies

Hoodies have been a staple fashion item for decades. The hoodie is a versatile garment that can be dressed up or down and worn in many different settings. Recently, a new style of hoodie branded as "aura hoodies" has taken social media by storm and developed an enthusiastic fanbase.

What Are Aura Hoodies?

Aura hoodies are oversized, baggy hoodies that feature a cropped, boxy fit. They are often made of soft fleece or cotton materials. The hallmark feature of aura hoodies is their dropped shoulder seams that give the hoodie a slouchy, relaxed aesthetic. The oversized hood is another key detail.

The aura hoodie gets its name from the way it seems to radiate out from the wearer's body, like an aura or energy field. The voluminous shape and fabric creates a laidback vibe. Aura hoodies come in a variety of colors, but muted earth tones like sage green, soft pink, and cream are popular.

Why Aura Hoodies Blew Up on Social Media

Aura hoodies first gained traction on TikTok in late 2021 when videos featuring the hoodies went viral. Young TikTok creators especially gravitated towards the effortlessly cool aura hoodie style. The hashtag #aurahoodie has over 240 million views on TikTok so far.

Several factors contributed to the aura hoodie's meteoric rise to a coveted It Item status:

• The oversized, enveloping shape lends itself well to trendy Y2K and cottagecore aesthetics popular among Gen Z.
• Influencer endorsements and TikTok fashion trends boosted interest in the hoodies.
• The casual, laidback vibe of aura hoodies aligns with post-pandemic fashion sensibilities.
• Neutral earth tone colors and soft fabrics have universal appeal.
• Aura hoodies are comfortable, versatile, and gender inclusive clothing items.

As aura hoodies blew up online, brands rushed to capitalize on demand. Independent designers on Etsy began selling custom versions, while fast fashion retailers churned out affordable iterations. The mass availability further cemented the aura hoodie's foothold in youth culture.

Why People Love Aura Hoodies

There are many reasons why aura hoodies have developed an enthusiastic fan following:

• Comfort - The oversized fit and soft fabrics like fleece cotton make aura hoodies extremely comfortable casualwear.
• Aesthetic - The effortlessly cool aura hoodie vibe aligns with modern minimalist and Y2K fashion aesthetics.
• Versatility - Aura hoodies can be dressed up or down seamlessly. They work for a wide range of activities and settings.
• Self-Expression - The aura hoodie's relaxed silhouette allows wearers to use it as a canvas for self-expression.
• Gender Neutral - Oversized aura hoodies have universal, gender inclusive appeal.
• Affordability - Mass market aura hoodies are relatively affordable compared to other trendy fashion.
• Social Media Hype - The aura hoodie's prominence as a TikTok trend piqued interest, especially among Gen Z.

How to Style Aura Hoodies

One of the best qualities of aura hoodies is their versatility. Here are some popular ways to wear them:

• With leggings or bike shorts for a casual, laidback look.
• Over a strappy dress to offset the feminine pieces.
• With baggy jeans or cargo pants in complementary colors.
• Layered over a crop top and mini skirt as a cover-up.
• With menswear-inspired pieces like oversized blazers.
• Dressed up with knee-high boots or platform sneakers.
• Cropped at the waist and paired with high-waisted bottoms.
• In monochromatic tonal outfits for an Instagrammable look.
• With colorful hair clips, jewelry, and accessories to accessorize.

Aura hoodies pair well with a wide array of aesthetics including artsy, edgy, feminine, athletic, preppy, and more. The roomy aura hoodie silhouette complements slimmer bottoms. Crop the hoodie to highlight high-waisted pants or skirts. Go monochrome by matching the aura hoodie color to joggers or leggings. Dress it up withchunky boots and accessories for a fashionable look.

Caring for Your Aura Hoodie

Investing in an aura hoodie? Follow these tips to keep it looking fresh:

• Wash aura hoodies inside out on a gentle cycle using cold water.
• Air dry instead of putting in the dryer to prevent shrinking.
• Spot treat stains immediately instead of washing after each wear.
• Use a fabric shaver to remove lint and restore softness.
• Steam aura hoodies rather than ironing to remove wrinkles.
• Store flat instead of on hangers to maintain the hoodie's shape.
• Don't bleach or use fabric softener, which can damage the fibers.

With proper care, an aura hoodie can last for many seasons. Taking extra steps preserves the soft texture and oversized fit. If aura hoodies shrink, reshape by reshaping and resizing while steaming.

The Future of Aura Hoodies

For now, aura hoodies show no signs of slowing down. As long as oversized, comfortable fashion remains on-trend, the aura hoodie craze will continue. Independent designers are also creating more exclusive, high-end versions using premium fabrics. Customization through tie-dying, embroidery, and other modifications also keeps the style fresh.

However, all fashion trends eventually fade. But aura hoodies have already cemented their place in Gen Z and millennial closets as wardrobe staples. Even once the viral era passes, aura hoodies will likely remain popular casualwear thanks to their versatility and comfort. Oversized hoodies are here to stay in streetwear and athleisure fashion.

Regardless of how long the current aura hoodie hype lasts, expect to continue seeing variations on the slouchy silhouette. Brands can build sustainability by using the aura hoodie as a base for new interpretations. For now, embrace the comfy oversized aura hoodie in all its TikTok-approved glory.

FAQs

What is the fit of aura hoodies?

Aura hoodies have an oversized, baggy silhouette with dropped shoulder seams and roomy sleeves. They are meant to fit 1-2 sizes larger for an enveloping, slouchy shape.

What colors do aura hoodies come in?

Popular aura hoodie colors include muted neutral tones like sage green, soft pink, cream, grey, taupe, and beige. Some brands offer more vibrant colors and prints as well.

How should you care for an aura hoodie?

Hand wash or gentle machine wash aura hoodies in cold water. Air dry instead of machine drying to prevent shrinking. Spot clean when possible and use fabric shavers to maintain softness.

Can guys wear aura hoodies?

Absolutely! The oversized aura hoodie silhouette has universal appeal across genders. Many male TikTok creators helped popularize the trend.

Are aura hoodies worth the price?

If you'll wear your aura hoodie often, the price may be justifiable for a comfortable staple piece. Look for sales and cheaper fast fashion versions to get the look for less.