Head in the Clouds Festival Merch and Style - The Hottest Asian Music Fest Trend

The History and Rise in Popularity of Head in the Clouds Festival Merch

Head in the Clouds Festival, often abbreviated as HITC, has become one of the most popular music festivals for lovers of Asian music, especially K-Pop, in recent years. The festival is organized by 88rising, a media company that promotes Asian and Asian American musical artists. Since its inception in 2018, the Head in the Clouds Festival has seen a meteoric rise in popularity, with fans eagerly awaiting new merch drops each year.

The festival takes its name from 88rising's song "Head in the Clouds" which featured the Korean American singer-songwriter and rapper Rich Brian. This song that celebrates being a dreamer with your head always in the clouds, perfectly encapsulates the spirit of the festival. The HITC festival brings artists from different Asian backgrounds together on one stage in a spirit of cultural appreciation and celebration.

The Popularity of the "Head in the Clouds" Theme

The Head in the Clouds slogan and imagery is a major draw for fans of Asian music and culture. The clouds represent being dreamers, having big aspirations, and being proud of one's origins. For many young Asian Americans, the theme represents embracing their hybrid cultural identity with pride. No wonder festival merchandise featuring the clouds is hugely sought-after.

The metaphor and imagery of having one's head in the clouds also appeals to a desire for escapism that many young people feel. The clouds represent being able to mentally transcend everyday troubles and hassles and instead dream ambitiously. The festival represents living joyfully and creatively.

The Appeal of Exclusive Merchandise

Part of the popularity of Head in the Clouds festival merchandise is its exclusivity. The merch is only available for limited periods leading up to and during the festival each year. This creates hype and demand. Fans want to be able to show off that they attended the festival or are at least part of the Head in the Clouds community.

Merchandise includes t-shirts, hoodies, hats, belts, posters, pins, and more. There are new exclusive merch drops before each festival. This keeps fans anticipating and speculating about what new items will drop each year. Fans share news of merch drops excitedly on social media.

The Role of Social Media

Head in the Clouds festival has gained much of its popularity through social media buzz. Asia-focused music fans spread news of the festival virally online. Hot Asian music stars like BTS speaking positively about the festival on social media also drives interest.

Fans proudly post pictures of themselves wearing Head in the Clouds merchandise or attending the festival. The hashtag #hitcfest trends annually. Unboxing videos of the merch also spread widely. The festival's social media game is very strong and drives merchandise demand.

Head in the Clouds 2023 VIP Packages and Merch News

With the Head in the Clouds 2023 festival scheduled for August 19-20 at Rose Bowl Stadium, fans are eagerly awaiting merchandise and VIP package details.

VIP Ticket Packages

Details of 2023 VIP ticket packages have not been officially announced yet. However, based on previous years, certain perks can be expected. VIP packages will likely include:

• VIP-only entrance and exclusive viewing areas
• Access to VIP lounges with free food and drinks
• Merchandise vouchers
• Guaranteed artist autograph sessions and photos
• Gift bags with exclusive items

VIP packages allow fans an up-close view of the festival and access to exclusive perks. The festival puts great care into the VIP experience.

Excitement For Exclusive 2023 Merch

Little is known so far about the 2023 Head in the Clouds merch collection. However, fans are already abuzz with speculation based on past drops. T-shirts featuring the new 2023 festival art seem like a certainty.

Likely merch includes:

• T-shirts
• Hoodies
• Jackets
• Hats
• Face Masks
• Posters
• Pins
• Fanny Packs

Hopefully cute cloud-themed merch like pouches, totes, plushies, and other accessories will be available too. The festival may also collaborate with popular brands again after successful merch collaborations in the past.

How and When to Buy 2023 Merch

Head in the Clouds festival merch always sells out extremely quickly when it drops. The festival has not yet announced merchandise sale dates for 2023. However, based on previous years, merch should start dropping on the 88rising website around early summer 2023.

Buying merch right when it drops online is important to get your size before items sell out. Expect items to go quickly, especially popular pieces like certain tees and hoodies.

Remaining stock also sells at the festival itself. But popular items go fast, so buying online is recommended. Follow 88rising and HITC social accounts for merch drop announcements so you don't miss out.

Tips for Rocking Your Head in the Clouds Style

Head in the Clouds festival style is all about repping Asian culture while being creative, artistic, and individualistic. Here are some tips for rocking the HITC look:

Rep the Merch

Rock those Head in the Clouds shirts, hoodies, hats and more year-round, not just during the festival! Repping the merch shows your love of Asian music and culture.

Mix High Fashion with Streetwear

Many Head in the Clouds fans like mixing designer Asian fashion with streetwear. BTS has mastered this look. Pair hyped kicks with Louis Vuitton. Mix things up!

Add Music Merch and Band Tees

Rep your favorite Asian music acts like NIKI, Joji, EASTERN YOUTH and more via their merch and band tees. Show your diverse music tastes.

Don't Forget the Accessories

Cute Kirby bags, Decora fashion, funky hats, pins, jewelry and more let you accentuate your look. Don't be afraid to accessorize with pieces that show your unique personality.

Rep Your Asian Identity

Incorporate pieces that celebrate your Asian heritage like jewelry with cultural symbols or language characters. Be proud of your roots!

The Future of the Head in the Clouds Fest

Head in the Clouds Festival has cemented itself as a treasured event for Asian music fans, and its future looks bright. It will likely continue expanding its lineup of artists, merchandise offerings, and fan experiences.

There are rumors 2023 may bring the first-ever overseas HITC festival in Asia, giving international fans a chance to experience the magic. But nothing has been confirmed yet.

As the number of incredible Asian and Asian American music artists keeps growing every year, so does the potential scale and impact of the Head in the Clouds Festival. It represents a movement and community as much as just an event. The future is cloudless and bright!

FAQs

What is Head in the Clouds Festival?

Head in the Clouds (HITC) is a music festival organized by 88rising that celebrates Asian and Asian American artists, especially in hip hop, R&B, and K-pop.

When and where is HITC Festival held?

The Head in the Clouds Festival is held annually, usually in August, at the Rose Bowl Stadium in Pasadena, California.

What makes the merch so popular?

Limited availability and the creative "head in the clouds" theme make the exclusive HITC merch very coveted each festival season.

What's included in VIP ticket packages?

Typical HITC VIP perks include expedited entry, access to VIP lounges, merchandise vouchers, artist autograph sessions, and exclusive gift bags.

Who are some of the major artists that have performed?

Some major acts include BTS, Rich Brian, Joji, NIKI, Jackson Wang, CL, and EASTERN YOUTH.