The History and Enduring Popularity of Empire Beanies

The History and Popularity of Empire Beanies

Empire beanies have become an iconic fashion accessory, beloved by skaters, streetwear enthusiasts, and fashionistas alike. But where did these popular knit caps originate from, and what has led to their widespread popularity today?

The Origins of Empire

Empire Distribution is a skateboard and streetwear distribution company based out of San Francisco, California. Founded in 1989 by professional skateboarder Julien Stranger, Empire initially started out selling Stranger's pro skateboards and signature clothing items. As the company grew, Empire began distributing products from other skate and streetwear brands that were up-and-coming in the 1990s, like Spitfire, Zero, and FUCT.

Throughout the 90s and into the early 2000s, Empire cemented itself as a leading distributor of skateboard hardgoods (decks, trucks, wheels) and counter-culture inspired apparel. The company stayed true to its roots of promoting underground skate and streetwear brands. As Stranger described it, Empire's mission was to "Keep skateboarding cool and weird."

The Rise of the Empire Beanie

Empire entered the headwear game in the mid-90s, starting out with snapback caps featuring the iconic Empire "E" logo. As skate fashion continued evolving in the late 90s and early 2000s, beanies became a popular cold-weather headwear choice for skaters and hip-hop fans alike.

Sensing this growing trend, Empire launched its first beanie collection in the early 2000s. The knit caps came in simple colorways with the embroidered Empire "E" logo on the front. The beanies were an instant hit among the skate and street crowds that Empire catered to. Their affordability and classic stylings made Empire beanies popular winter gear for skaters.

Collaborations Take Empire Beanies Mainstream

In the mid-2000s, Empire began collaborating with big names like skate legend Tony Hawk and hip-hop stars like Snoop Dogg, Mac Dre, and E-40. This introduced Empire beanies to a wider mainstream audience outside of the core skate and streetwear scenes.

One collaboration, in particular, vaulted Empire beanies into worldwide popularity - their 2006 capsule collection with urban clothing giant Supreme. The collection featured beanies and T-shirts sporting logos from both brands. The items were sold at Supreme's NYC flagship store and flew off the shelves almost instantly. The Supreme collab introduced Empire to a new audience and led to the brand's iconic beanies being worn far beyond skate parks and city streets.

Empire Beanies Today

Nowadays Empire beanies are a streetwear staple, often imitated but never matched in their simplicity and classic style. They come in a huge array of colors and patterns, both solid tones and color-blocked or heathered designs. Some feature an Empire logo on the front or a modest brand tag stitched on the back. Others come in simple, logo-free colorways.

Empire beanies remain hugely popular in skateboarding and street fashion communities. But they are also worn by all types of people simply looking for a warm, comfortable, and stylish hat. Their timeless design and affordable pricing make Empire beanies an essential winter accessory.

Whether cruising city streets on a skateboard or braving frigid weather in style, Empire beanies have cemented their status as a fashion icon. From skate shop counters to catwalks and city sidewalks, you're bound to see these classic knit caps wherever style meets comfort this winter season.

Frequently Asked Questions

Where can I buy authentic Empire beanies?

The best places to buy authentic Empire beanies are directly through Empire Distribution's online shop, core skate shops that carry the brand, and reputable streetwear retailers like Zumiez or Tilly's. Be wary of unauthorized sellers on Amazon or eBay selling fake Empire hats.

How can I tell if an Empire beanie is authentic?

Authentic Empire beanies should have a tag inside with Empire's name on it. Most also feature the iconic embroidered "E" logo on the front. The knitting quality and fit should feel substantial - not cheap or thin. If the price seems too good to be true, it's likely a counterfeit.

Why are Empire beanies so popular?

Empire beanies have endured as a fashion staple because of their timeless, classic styling, comfortable fit, and affordability. Their roots in skate and streetwear give them credibility, while collaborations have introduced them to the mainstream. People also appreciate supporting an independent, rider-owned brand like Empire.

How can I style an Empire beanie?

Empire beanies look great with casual urban streetwear aesthetics. They pair perfectly over a hoodie, leather jacket, or flannel shirt. Stick to streetwear brands like Supreme, Stussy, or Carhartt for matching items. Keep the rest of the look simple and let the beanie be the statement piece.

Are Empire beanies good quality?

Yes, Empire beanies have very good quality knit construction and durability. The 100% acrylic yarn lends softness and stretch, while the tight knit design keeps you warm. As a skater-owned brand, Empire ensures its hats can withstand repeated wear and hold up to the elements while you're outdoors.

FAQs

Where are Empire beanies manufactured?

Empire beanies are manufactured in factories in China that Empire owns a stake in. This allows them to closely control quality. All materials and products meet Empire's standards.

How do I wash and care for my Empire beanie?

Hand washing and air drying is recommended for Empire beanies. Do not bleach or put them in the dryer, as this can damage the materials. Avoid over-washing, spot clean when possible.

What materials are used to make Empire beanies?

Empire beanies are constructed from high-quality 100% acrylic yarn. Acrylic provides softness, stretch, and durability. The tight knit maximizes warmth while maintaining breathability.

Does Empire offer matching sets of beanies?

Yes, Empire often releases capsules of matching or complementary colored beanies so you can coordinate looks. They also collaborate with apparel brands on collections featuring branded beanies and clothing.

Are Empire beanies suitable for cold weather?

Yes, Empire's thick, durable acrylic knit construction allows their beanies to insulate heat effectively. The snug fit traps body warmth to keep your head toasty in frigid conditions.