Unlock the Hyper-Targeted Marketing Power of Polygon Targeting

Unlock the Power of Polygon Targeting for Your Marketing Campaigns

In today's digital landscape, precision is the name of the game when it comes to marketing. Brands that can zero in on their target audience and deliver tailored messaging stand to win big. This is where polygon targeting comes in.

Polygon targeting allows marketers to define custom geofenced areas on a map and target ads to users within those boundaries. Instead of relying on broad location terms like cities or zip codes, you can create hyper-specific polygons that encompass your ideal customers.

What is Polygon Targeting?

Polygon targeting, also known as geo-fencing, enables you to draw digital fences around geographic areas of interest. This allows for extremely precise targeting compared to traditional location-based techniques. Here's how it works:

• You select points on a map to define a custom polygon shape that covers your desired target area.
• Location data from mobile devices and apps lets you identify users within your polygon.
• You can then serve ads and offers to those users to drive conversions.

Polygons can be drawn around a variety of locations like stores, office buildings, airports, or city blocks. The shapes are defined by connecting points on a map, so they can take any form needed to capture your audience.

Benefits of Polygon Targeting

Hyper-local polygon targeting brings some major advantages compared to other location-based digital marketing methods:

• Precision: Polygons allow you to zero in on specific locations or areas rather than using broad targeting by city or ZIP code.
• Adaptability: Shapes can be resized or moved easily to stay up-to-date if your ideal customer base shifts.
• Insights: Detailed performance data shows ad engagement within different polygon areas.
• Automation: polygons can be automatically generated based on insights like competitor locations.

This surgical approach to geo-targeting enables your advertising dollars to go further by focusing on high-value areas saturated with your best potential customers.

Use Cases for Polygon Targeting

Now that you know how polygon targeting works, let's look at some of the most effective ways to put it to work:

Local Businesses

For restaurants, retail stores, and other local businesses, polygons allow you to target ads in your commercial zone and around your brick-and-mortar location. Create shapes around your trade area for:

• Driving foot traffic to your store
• Promoting in-store events and sales
• Retargeting visitors after they leave

Events

For concerts, conferences, and other events in specific venues, polygon campaigns can help fill seats by laser-focusing on nearby areas. Target polygons around the event location to:

• Build awareness among local residents
• Remind ticket holders to attend
• Prompt impulse event attendance
• Cross-sell related services like parking or transportation

Real Estate

For properties for sale or rent, polygon targeting helps connect listings with highly interested audiences in the surrounding neighborhood. Create polygons around the property to target:

• Potential buyers/renters searching or living nearby
• Users showing interest in related property searches
• Local residents most likely to need your type of property

Travel

For hotels, tourist attractions, and other travel destinations, polygons can help capture key audiences on location. Target polygons around locations like:

• Your hotel, resort, or rental property
• Nearby landmarks, restaurants, or points of interest
• Event venues and convention centers
• Airports to engage arriving travelers

Automotive

For car dealerships, auto body shops, and related automotive businesses, polygons help connect with drivers in your area. Target polygons around:

• Your dealership or shop location
• High-traffic driving routes and intersections
• Complementary businesses like gas stations or parking lots
• Concentrations of your ideal vehicle buyers

Retail

For stores, polygons make it possible to target customers right outside your doors and bring them inside. Create polygons around:

• Your retail outlet or chain locations
• Nearby malls, shopping centers, or commercial zones
• Prime consumer areas to pick up impulse shoppers

Strategies for Successful Polygon Campaigns

Now that you know where polygon targeting has the most power, let's talk best practices to maximize your results:

• Take a data-driven approach to choosing your locations based on customer analytics and insights.
• Keep your polygons small and focused for the most precise targeting.
• Use multiple different-sized polygons to balance precision with scale.
• Overlap and layer polygons to account for location variances.
• Continuously optimize your polygons based on performance.
• A/B test different polygon sizes, shapes, and location configurations.
• Make your ads and offers hyper-relevant to each local audience for better engagement.

Go Beyond Location with Polygon Audiences

Polygon targeting opens up even more powerful possibilities when combined with audience data. Not only can you target users by location, but also by specific attributes and behaviors for total customization. This is known as creating a polygon audience.

For example, a coffee shop could first target a polygon around their store. But then they could also layer on parameters to further filter that pool to users who match attributes of their best customers:

• Interests: coffee, morning routines, breakfast
• Demographics: Female, 25-45 years old
• Purchase data: Spent money at coffee shops in past 30 days

The result is a highly personalized campaign, reaching women nearby who already like coffee and are ready to buy. More advanced audience options like look-alike modeling and footfall tracking allow for even more intelligent targeting within your polygons.

Unlock Your Marketing Potential with Polygon Targeting

In our digitally-connected world, broad location-based marketing just doesn't cut it anymore. To stand out, you need to zero in on the right people in the right places at the right time.

With its ability to precisely laser-target audiences within custom boundaries, polygon targeting is an invaluable addition to any marketer's toolkit. This geo-fencing technique helps increase engagement, conversions, and ROI by pinpointing your campaign right where it matters most.

Ready to take your marketing to the next level? Polygon targeting allows you to surround your very best customers in a geo-fenced bubble and craft campaigns tailored just for them. The cutting-edge capabilities of platforms like Polygon provide the power to turn locations into opportunities. Unlock the potential in every footprint and corner of the map with the precision of polygon targeting.

FAQs

What is polygon targeting?

Polygon targeting, also called geo-fencing, allows marketers to draw custom shapes on a map to target ads to users within those boundaries. This enables hyper-local targeting compared to broader location-based techniques.

How does polygon targeting work?

You select points on a map to define a polygon shape covering your target area. Location data then identifies mobile users within the polygon so you can serve them tailored ads and offers.

What are some top uses for polygon targeting?

Polygons are extremely effective for local businesses, events, real estate, travel, automotive, and retail. They allow precise targeting around specific venues and locations.

What are best practices for running polygon campaigns?

Keep polygons small and focused, continuously optimize based on data, layer polygons for greater scale, and make your ads hyper-relevant to each local audience.

How can I take polygons targeting further?

Combine your polygons with additional audience data like interests, demographics, and purchase behavior to create highly personalized campaigns.