Hawkins Clothing: Affordable & Stylish Apparel for the Whole Family

Introduction to Hawkins Clothing

Hawkins clothing has become an iconic American brand known for its affordable and stylish selection of women's, men's and children's apparel. With hundreds of store locations across the country and a popular e-commerce site, Hawkins caters to the modern family looking to outfit themselves fashionably while sticking to a budget.

In this article, we'll take a closer look at the history of the Hawkins brand, what makes their clothing stand out, and tips for shopping their stores and website.

The Origins and Evolution of Hawkins Clothing

Hawkins has its roots in a single department store opened in 1962 by Tim Hawkins in Minneapolis, Minnesota. After finding success with his first location, Tim went on to open 14 more Hawkins department stores throughout the Midwest over the next decade.

In 1978, the company expanded nationally by acquiring a chain of clothing stores called Carriage House. Over the next few years, hundreds more stores were opened across the country under the Hawkins name. An emphasis was placed on carrying moderate-to-budget priced apparel for the entire family.

In the early 1990s, Hawkins debuted one of the first retail clothing websites, allowing customers to shop from home. The brand has stayed on top of ecommerce trends and today operates a user-friendly site and mobile app.

While trends come and go, Hawkins has stuck to its original vision of being an affordable, one-stop shop for everyday fashion. The company's focus on value and customer service has allowed it to thrive in both small towns and big cities across America.

The Hawkins Style and Shopping Experience

Stepping into a Hawkins store, customers are greeted with neat racks and shelves filled with everything from basic t-shirts and jeans to trendy dresses and sharp men's button-downs. The color palette sticks mostly to versatile neutrals like black, gray, tan and white. Pops of color come in with rotating seasonal styles.

There is something for every member of the family. Women can find work-appropriate dresses, casual weekend wear, pajamas, intimates and accessories. The men's section carries business casual button-downs, polos, khakis, jeans, underwear and grooming supplies.

Kids can be outfitted in tee shirts, jeans, sweaters, pajamas, underwear and accessories. Babies have their own section stocked with onesies, blankets, bibs and more. There are even pet clothes and toys for furry family members.

Hawkins keeps prices affordable by offering mostly basic apparel made with quality materials but simple construction. Trend-driven pieces that are more likely to go out of style after a season are priced low. Clearance racks offer even deeper deals on clothing that's being phased out.

Checkout is easy with self and full-service registers. Employees are trained to provide friendly assistance. Fitting rooms are spacious and clean. Most locations also have a portrait studio for family photos.

Standout Features of Hawkins Clothing

Here are some of the key features that make Hawkins a go-to clothing destination for so many households:

• Wide selection of apparel, shoes and accessories for all ages and genders
• Affordable everyday pricing, frequent sales and clearance deals
• On-trend styles along with basics and wardrobe essentials
• Quality construction and fabrics without the premium price tags
• Brick-and-mortar stores nationwide for trying on items
• User-friendly website with online inventory
• Convenient mobile app for shopping on the go

Tips for Shopping at Hawkins

Here are some tips for getting the most out of your Hawkins shopping experience:

In-Store Shopping Strategies

• Sign up for email and text alerts - you'll get coupons and notices about flash sales
• Stop by the clearance section first to score deeply discounted items
• Try on multiple sizes - sizing can vary style to style
• Comb through circular racks and stacked shelves - hidden gems tend to hide
• Check the tag's original price - sale signs don't always mean a good deal
• Know the return policy - no returns on intimates and swimwear
• Use the dressing room mirrors to test outfits - make sure pieces complement each other
• Ask associates about additional discounts - they may have special promo codes

Online and Mobile Shopping Tips

• Browse the website's deals section - online codes and promotions
• Check the sale and clearance pages - sorting by your size saves time
• Use the size chart and read reviews - get a better sense of fit
• Save items to your Wish List - you can track price drops
• Take advantage of free ship-to-store - try on before buying
• Download the app for mobile coupons - scan in store to redeem
• Sign up for rewards program - earn points with purchases
• Check social media for flash giveaways - be among the first to enter

The Future of Hawkins Clothing

While many clothing retailers have struggled in recent years, Hawkins seems poised for continued success. The company has adapted to changes in shopping habits, expanding its digital presence while still investing in brick-and-mortar stores.

Management has kept prices affordable and stuck to the product mix that made Hawkins successful - well-made, on-trend essentials for the whole family. Plans are in place to remodel and right-size stores to create an optimal omni-channel experience.

With its keen understanding of the average American household's clothing needs and budget, Hawkins is expected to keep outfitting families in stylish threads for years to come. The brand's wide appeal and loyal customer base provide a strong foundation for the future.

FAQs

What types of clothing does Hawkins sell?

Hawkins sells affordable, on-trend apparel for the entire family including women, men, kids and babies. They carry casual basics, business wear, jeans, dresses, intimates, shoes, accessories and more.

Does Hawkins have brick-and-mortar stores?

Yes, Hawkins has hundreds of retail store locations nationwide where you can try on and purchase items in person. You can find your nearest store on their website.

Can I shop Hawkins online?

Absolutely! Hawkins has an ecommerce website where you can order items for home delivery and browse online-only deals. There is also a Hawkins shopping app.

How can I save money at Hawkins?

Sign up for email and text alerts, check clearance sections, look for coupons and promo codes online and in the app, join the rewards program, and shop sales. Following Hawkins on social media can provide exclusive discount opportunities.

What is the Hawkins return policy?

Most items can be returned within 90 days with a receipt. Intimates, swimwear, and beauty products cannot be returned. Returns are free in-store, but you pay shipping when returning online orders.