Midnights Sweatshirts Are the Hottest Taylor Swift Merch

The Popularity of Midnights Sweatshirts

Taylor Swift's latest album Midnights has sparked a whole new wave of merchandise and fashion from the singer-songwriter. One of the most popular items for Swifties has been the Midnights sweatshirt collection.

The Meaning Behind Midnights Merch

The name Midnights refers to the "stories of 13 sleepless nights scattered throughout my life" as Taylor describes it. She wrote the album's lyrics during these late nights when she was up feeling anxious, sad, or overwhelmed. The Midnights era represents embracing your darkest thoughts and channeling that energy into art.

Taylor hinted at the album's vibe when she first announced it by writing "Meet me at midnight..." on social media. Fans immediately grasped onto the moody, after-hours concept. Of course, Taylor styled many of the initial merch drops accordingly with a dark academia or cottagecore aesthetic.

The Signature Midnights Hoodie

The staple piece from the collection so far has been an oversized black hoodie with the album name printed across the chest in a simple white serif font. It captures the classic Taylor merch style her fans love - cozy, comfy pieces you can relax in while blasting the new album.

Several variations on the hoodie have been released, including:

• A purple tie-dye hoodie
• A hoodie with gold foil album letters
• A cropped version
• Crewnecks and tee shirts

But the original black hoodie remains the most popular. It matches the moody album imagery perfectly but still manages to be a versatile piece you can dress up or down.

Who's Wearing the Midnights Merch?

Obviously Taylor Swift fans have been going crazy for the new lineup of Midnights clothing. Concert attendees on the Eras tour have been spotted sporting their Midnights hoodies and tees.

Plus Swifties on TikTok and Instagram who have purchased the merch online have been sharing haul videos and photos showing off their new Midnights collections. The hashtag #MidnightsMerch has over 4 million views on TikTok so far!

Even celebrities beyond Taylor herself have been seen embracing the merch. Ryan Reynolds posted a photo wearing a Midnights hoodie with the caption "Begged the team to get me @TaylorSwift's new album a week early. They finally said yes on one condition: I wear this promotional hoodie in some photos." Stars supporting stars!

Why Are the Midnights Sweatshirts So Popular?

There are several reasons these Midnights sweatshirts have become iconic pieces in Taylor's merchandise history:

• They're cozy and high-quality - perfect for fall and winter weather
• The album art and typography design is sleek and stylish
• Fans love repping their favorite artists with branded merch
• Taylor only does limited edition drops, so the pieces feel special
• The mystery and intrigue around the unreleased album made fans eager to get merch early

For Swifties, wearing their Midnights hoodie feels like they're in the musical world Taylor created. And for newer fans, it's a way to show their love for an iconic artist.

Where To Get the Midnights Collection

Currently, the only way to get official Midnights merchandise is through Taylor Swift's website. She has done a series of limited edition merch drops corresponding with important dates like the album announcement, single releases, and official launch.

Items typically sell out within minutes, even with limits per customer. Fans theorize Taylor is intentionally doing small batches to make the era feel special and exclusive. So if you want your own Midnights sweatshirt, it pays to be ready the minute a new drop goes live!

There is also a thriving resale market on sites like eBay where people resell the sold out merch for higher prices. However buying resale doesn't directly support Taylor.

We can expect more official merch to come as Taylor continues promoting Midnights. And eventually down the road, she'll likely release some pieces with more stock so all fans can rep their Midnights pride.

The Enduring Appeal of Artist Merch

Midnights is just the latest example of how artist branded merchandise has become its own fashion industry. Music fans love being part of a fandom community, and wearing tour shirts or album sweatshirts is a fun way to show off your interests.

Taylor Swift has mastered the art of designing cool, covetable collections that feel different for each era. Her fans know if they want to stay up on Swiftie fashion, they need to act fast when that limited edition merch drops.

Midnights sweatshirts and hoodies are in high demand because they perfectly capture the moody magic that Taylor created with her latest record. And they allow Swifties to feel like they're a part of this special era in her music journey. Judging by the photo shoots and TikTok hauls, the Midnights merch mania will continue as fans hope for more drops soon!

FAQs

Why are the Midnights sweatshirts so popular?

The Midnights sweatshirts perfectly capture the moody vibe of Taylor's new album. Fans love the soft, high-quality fabric and versatile oversized fit. Taylor only releases limited batches, so they feel special and exclusive. Swifties want to rep their fandom and show their love for Taylor's new era.

What makes the Midnights merch unique?

Taylor designs special merch collections for each album that feel cohesive with the music era. The Midnights aesthetic features dark neutrals and academic-inspired details. Pieces are high-quality while still being affordable for fans. Taylor's merch always sells out quickly since she only produces limited quantities.

Where can I buy official Midnights merch?

Currently, the only way to purchase official Midnights collections is through TaylorSwift.com. Taylor has done a series of limited time merch "drops" that tend to sell out in minutes. Fans need to act quickly when new items are released to have a chance at purchasing.

When will more Midnights merch be available?

Taylor will likely continue releasing new Midnights collections as she promotes the album into 2023 and beyond. Sign up for email updates on her website to get notifications about future drops. More merch may also become available when Taylor tours, though nothing is confirmed yet.

Is Midnights merch sold anywhere else besides Taylor's website?

There is a resale market for sold out Midnights items on sites like eBay. However, buying resale does not directly support Taylor. Your best option is to purchase from TaylorSwift.com, even if you have to wait for a future merch drop.